What is the best advertising campaign you have ever done?

[viraldealnetwork]

Wether it be in terms of how good the campaign was or how successful, what was the best campaign you have ever done?

 

[domains]

Walked into network solutions the day before they started and said how about we do your offline marketing,they said no so we bought all the generic dn's we could and pointed them to joker.com!

Soon got some interest from that campaign!

Plus it was only time as we were going to buy the names anyway!

 

[Phoenix25]

I am not sure if it counts as an advertising campaign but just a couple of months ago, I had an interview with a pet food company. They asked me to prepare a presentation on "How social media could help them to expand and increase sales ?"

I created a Virtual Retail Store on Facebook for their products and presented that at the interview and created a fan base for them using one of my tactics. They were quite impressed with it and they offered me that job. But then my "Indian Business Mind" kicked in and I asked them to outsource their marketing and social media to me as a third party company and then, it was the beginning of my own business career.

 

[Lucan Unlordly]

I once wrote a sales flyer for a newspaper publisher I worked for at the time. We sent out around 100 of them to targeted individuals and in 3 months took business from well over 70%. More of a right time, right place, right offer sort of thing. I was rewarded with the sack

Despite doing a number more, which nearly always worked it was 10 years before I wrote another with similar success for another company. I was rewarded with the sack

 

[patientlady]

One of my most successful mail shots was about ten years ago. Sent out 500 mailers to golf club secretary's for a deal on ball washers! Had a pic of Demi Moore semi naked stood behind a ball washer, most of which was left to the imagination. We had 5 letters of complaint for bad taste and 15 orders! and a great laugh

 

[Billmccallum]

Using scratchcards bought from printing.com, we promoted a charity Media Learning Centre, every card was a winner and were given away free.

Out of the 5,000 cards, we recruited just over 1,000 new members.

 

[twenty1ten]

In an old business, we used hotukdeals.co.uk and posted an offer for some Duracell AA battery packs of 8 that we were selling. Changed the price to cover purchase cost+packing+postage only and listed them on the forum two weeks before christmas.

Took over 5000 orders overnight, and 10000+ in the first 4 days. Made absolutely no profit whatsover on the batteries, however recruited 10000 customers, for whom the majority of also ordered additional items which we did make the margin on. Then did a follow up e-shot just to those 10k new clients the first week after christmas with a number of other offers and saw a near 50% open rate and a further 1000 repeat orders.

 

[Mike tells it like it is]

"Wether it be in terms of how good the campaign was or how successful, what was the best campaign you have ever done?"

If a cmpaign is not successful it's not good. This really frustrates me an advert that may be artistically great is s*** if it does not focus on the benefits to the viewer and generate leads /sales. Too many advertising people are simply frustrated film directors without the first clue about how to sell something.

 

[G. Lasagne]

In an old business, we used hotukdeals.co.uk and posted an offer for some Duracell AA battery packs of 8 that we were selling. Changed the price to cover purchase cost+packing+postage only and listed them on the forum two weeks before christmas.

Took over 5000 orders overnight, and 10000+ in the first 4 days. Made absolutely no profit whatsover on the batteries, however recruited 10000 customers, for whom the majority of also ordered additional items which we did make the margin on. Then did a follow up e-shot just to those 10k new clients the first week after christmas with a number of other offers and saw a near 50% open rate and a further 1000 repeat orders.

This is interesting has anyone else used a loss leader to good effect?

 

[Montaigne]

I made a deal with a firm where rather than paying them for the advertising I would pay them 5% of the net worth of a sale. In return they emailed my advert to 5000 of their customers and on the day it went out I picked up 47 orders in one day. This was selling products where the average number of sales per month was about 10 so I ended up outselling the rest of my telesales team (7 people) combined.

 

[janecristy]

Many business companies are tend to use mobile phone messaging services successfully for marketing, advertising and campaigning. These services are very economic and productive as well provided they do not send and spam message. Bulk sms services are becoming very popular nowadays for making a successful marketing / advertising or informative campaign.

 

[Richard Glynn]

A couple spring to my mind. Not strictly advertising - but they brought in massive amounts of customers.

When I was cutting my teeth almost 20 years ago as a marketing manager for a Blackpool night club I launched a 'Double Your Money' night: Pay what you want to get in and get double back in vouchers to spend behind the bar.

We went from 50 people (before the start) to almost 1000 on a Wednesday night!!!

It has since been copied throughout Blackpool and reinvented as 'Triple your Money' by others. But now discounting promotions like this aren't allowed.

I also ran a buy one three-course meal and get another free for a restaurant looking to boost mid-week trade. It worked because it maximised spend (more than say just a BOGOF on a main) and kept people at tables who would then order at least two drinks each during their meals. And often a coffee too. It generated 2,000 extra covers in just two months. Amazing!

 

[ClicProject]

The best campaign I ever did was for a bicycle repair shop, and it was also the cheapest. I created flyers with a simple offer for a standard check-up of your bike, and a map of where it was. I printed a ream of these on fluorescent pink paper, 4 to a page, then cut them up and went round the streets attaching them using elastic bands to the handle bars of every bike I could see. I did thousands of these over a period of about 3 days, until every single bike in the city had these pink flyers fluttering from their handle bars, and it was like flowers had burst into bloom.
The workshop was instantly booked up for weeks, leading to a nice load of repeat clients. And it only cost about 10 quid for the paper, plus the ink used on my laser printer.

 

[farmermechanic]

When we were very very small arable growers. Due to financial restrictions not letting us buy sprays to control grass in our crop we marketed our straw as Stray (hay and straw mixed). It proved very sucessful with lamenetic ponies as it was more bulk than feed. We even got more money per bale at the time.

 

[PeterG]

We recently started a FaceBook advertising campaign with some great results.
It seems a little more expensive than similar systems but the possible reach is staggering!

 

[MediYeah]

I take full credit for the leads generated from this, but not for the revenue from it because my client is the single best sales person and deal closer I have ever seen.

Anyway, I ran a Facebook ad campaign for him and from the leads that came through, we generated a 35,000% ROI. £20 total ad spend to generate £7,000 revenue at the time. But those clients are still there, so it is technically more than that.

 

[WJP]

But now discounting promotions like this aren't allowed.

Could you link me to a source for this please Richard? I'm not disputing what you're saying, could just do with it on paper to check something over. Thanks!

 

[jane p]

when we won our small business award we were in the local papers and had alot of free publicity so win something