what is link building?
- Thread starter simpson7647
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C
Coppock
Thanks for both your replies
Oo I see, so kind of like if I went on a forum and advertised my website, this I's link building?
errr kind of. if you were to put a link on a forum to your site then yes it would be link building.... however threads simply advertising a service or site often get ignored or deleted for spam.
You'd be better becoming an active member on the forum and build a reputation, that way other forum members will recommend your site to others. You can see a lot more links being made naturally through site recommendation, and it's done passively!
You just need to make a good impression and give something to get something back.
Good luck
Jen
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eventdomain
But you wont get that though, unless you own a search engine or portal info site. People dont link to 'ordinary biz' websites eg: plumbers in London - they link to information-based sites.
Your only choices are:
1. Build a secondary site to attract link exchangers, and link both so they feed off each other
2. Pay for links
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C
Coppock
Codswallop!
Link exchanging can be dangerous, many people buy expired domains that have a good pr buy zero links. So when you exchange you think "great that's a pr5 site linking to me" but when Google updates it's PR ratings they drop to Zero and you're fuelling them. I wouldn't write off all of them - but it's a typical process.
If you're a plumber in London then you need to make sure that your online customers are recommending you. Social media is a good way to do that. Even setting up a referral scheme, where whoever makes the most converting referrals online and offline within say 3 months gets a free boiler check.
Or participating on local forums in London, writing articles about boiler care, etc
You just need a bit of thinking outside the box but it's all do-able without those methods.
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eventdomain
Er, publishing and link building is the business I'm in. I've been in various magazines, national press, local press etc and own the largest search engine in the entire world for its activity.
Just one of my sites attracted 70'000 one-way links on its own, with zero paid advertising whatsoever. It gets 24 million searches a year and 60% of its business comes from large corporate companies.
Actually, those links didn't come by way of articles, forums nor social media or viral methods bcos I was doing this before social media existed.
When I used word of mouth marketing, it was at a time (2001) when free links were buzzing, and you could walk past a website and get one. But it was more my business idea that brushed aside all this free linking nonsense we have today. The proof is that the decent websites all went paid years ago.
You cannot do this today, everything is saturated to hell and back, so paid is the only guarantee of physical presence. People do not just give away valuable webspace.
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With respect, who are you to tell me or others what THEY are capable of achieving.
In this instance, I consider your statement to be wrong. I am basing this on my own experience of link building, having done what you said would not happen.
So we have reached an impass. You think I am wrong based on your experience, I think you are wrong based on my own expereience.
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For most people link building = schemes, using automatic directory/article submission gubbins, mass registering forum/social profiles, dropping garbage comments for links, link exchange and other low acts.
You can read all these articles by Eric Ward, RandFish et. al., but their advice is rarely if ever relevant to small businesses.
Crap is king for the little guy.
The amount of web mess being made by "all our techniques are white hat" SEOs is simply shocking.
You can read all these articles by Eric Ward, RandFish et. al., but their advice is rarely if ever relevant to small businesses.
Crap is king for the little guy.
The amount of web mess being made by "all our techniques are white hat" SEOs is simply shocking.
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Honestly, trying to debate with you is like wrestling an eel. Why are we now talking about news stories? This isn't a contest to see who is right or wrong, people ARE allowed to disagree (well adults are).
A good link builder will use a massive array of link building methods which oddly enough include news, but I don't see what you getting your 'next news story' hitting the headlines has to do with what we have discussed.
If you want to have a full on link building debate then fine. but please lets try and keep things joined together.
I shall be thinking about that (whatever that is) when my next ham sarnie hits my plate
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When the other person falls back on sarcasm and supposed wit you've won the argument. You can go to bed happy, your work is done
d
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A link from one website to another is known as an outbound link from the web-page on which the link is placed and an inbound link to the page that opens on clicking on the link. Search engines take the view that each inbound link (also referred to as back links) that a website has, the more websites that have seen fit to add a link to this website and so, in theory, the more relevant the content on the page and so, the higher the rank.
Types of link building:
1. One way
2. Reciprocal
3. Three way linking
The quantity of links is not the sole determinant of position; link quality is also crucial with one high quality link literally worth more than hundreds / thousands of low quality ones.
http://www.mcmsecurity.com/remote-cctv-camera-monitoring.html
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eventdomain
See, your wrong again - I think my company used just 3 in total - hardly the massive amount you think is so vital.
1. Ordinary link exchange
2. Word of mouth
3. Bookmark Us tool
which got me 70k of links. And that's using an old website theme/idea which was just okay, although still innovative, and that's why so many linked to me. That proves that people used to link freely on finding useful websites - now ofcourse its very different bcos people just aren't giving up their webspace much (not in the uk) you'll find link exchanging is an activity for other countries. People know the worth of what they got and just aren't prepared to give it for free.
Well, when a news story is published, it doesn't just end up in the paper, its placed on the papers website too - leading to more exposure. 1 story alone got me on 3 extra high traffic websites.
News websites can often have good readerships of 20'000 each, and some of them 100k each. See word of mouth....... so this blows your insignificant SEO methods out of the water, and this is what I'm talking about - standing out!
This kiddy SEO stuff just cannot compete and you'll never get many links bcos reciprocal linking isn't done on average biz websites, its not the same thing as a resource site. They are different and work on such different levels.
Besides, recip linking is dead for the UK, even my directory maybe only gets 1 linking offer every 2 months now, but it gets insane repeat usage, I'm telling you.
Links are never about climbing the SERPS, they have always been about a way for people to find websites - people follow weblinks to look for information and that'll never change, welcome to the UK, welcome to the world, it will never change. Even using a search engine, they still have to follow a weblink to land on a page/website, and you wont be found without a ton of weblinks pointing at you.
The SERPS are all screwed up anyway with junk, personal sites, money making scams etc, and you think you're SEO tips will sort that do you, yeah well, all I can say is good luck hehe. You'll never beat the SERPS battle and remain at the top unless you have 500k of links.
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Do you really expect me or anyone else to take you seriously and treat you with any sort of respect when you post so condescendingly? You have absolutely no idea what my methodology is, nor I would guess do you have any interest in it (as it is not about you).
In fact you are SO FAR away from my methods and in fact the actual argument that there really is no point in trying to explain (not that you would read it as all you are interested about is telling everyone you were Molly Sugdens bridesmaid
)Amazingly did you REALLY think I was suggesting I didn't know about news syndication, ? I was stating i don't know why you were talking about it, as in it was not what was being discussed and was yet another boast from yourself about what you have done (as is pretty much your entire post above.)
Really no point in attempting to debate with you as a debate is a connected series of statements meant to counter the other persons statement. What you tend to do is start with 'that is wrong' then go on to talk about something that wasn't stated.
Kiddy SEO I will have to remeber that one
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This is my problem, it is very difficult to remain focused and objective when there is some much condescension, which is a real shame
. The absolute best way to link build is link baiting. I achieved (by accident I will add) an amazing result when i spoofed an image and placed it on my forum. It went around the world, and we got LOTS (and I mean 7 figures) of traffic, and lots (i mean 250k) backlinks as a result. This isn't my business websites by the way this is a hobby site.
My point is that sndals are great for the beach, and brogues are great with a suit. neither is better than the other, each has its uses.
Link building and SEO is like this, what works for one site might not apply well to another, so you choose the best pair of shoes for the task at hand!
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This is my problem, it is very difficult to remain focused and objective when there is some much condescension, which is a real shame
The absolute best way to link build is link baiting. I achieved (by accident I will add) an amazing result when i spoofed an image and placed it on my forum. It went around the world, and we got LOTS (and I mean 7 figures) of traffic, and lots (i mean 250k) backlinks as a result. This isn't my business websites by the way this is a hobby site.
My point is that sndals are great for the beach, and brogues are great with a suit. neither is better than the other, each has its uses.
Link building and SEO is like this, what works for one site might not apply well to another, so you choose the best pair of shoes for the task at hand!
I totally agree with you
Id go further and say there is no correct way in the top 5 most popular maethods in which to link build! if that makes sense! they all work and are all useful tools in achieving the end goal - and that's to get good links.
But in the posters case - Im still lost in what he is saying
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eventdomain
@ Jay-UK
I'm trying to explain about how to achieve Critical Link Mass, which is link building on a huge scale, but the average biz website won't get that bcos its just the wrong business model to attract that many links.
@ Old Wesh Guy
If you don't like to hear the truth in an answer, then don't ask the question. And you DID ask the question did you not, and I quote:
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Next thing is, Your methods - well, let me guess, erm - something along the lines of running an SEO tips blog oldwelshguy.co.uk , no doubt linked to your SEO services website.
So your blog is your claim to fame is it. Okay, fine. I don't have a problem with that, my issue is when people claim its some sure-fire method and that's impossible seeing as the search engines control where you sit in the rankings.
You then attack me with silly comments about Molly Sugden, I mean come-on, and if my fame was half of that I'd be very happy, but its more than you're ever going to get.
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Link baiting? which is the same as obtaining Critical Mass, which is what I'm talking about. Sorry, but what the hell are we arguing about, we are talking about the same thing, its basically about building a ton of links which automatically take off and becomes viral.
I'm not really interested in hobby sites. Oh, sorry, you were referring to your amazing skill, oh I see now. Ahhh okay, well better get in line Pal, as you'll be joining a long list of others STILL waiting for their website to be 'discovered' by the masses and that water tap of cash to flood out.
I'm trying to explain about how to achieve Critical Link Mass, which is link building on a huge scale, but the average biz website won't get that bcos its just the wrong business model to attract that many links.
@ Old Wesh Guy
If you don't like to hear the truth in an answer, then don't ask the question. And you DID ask the question did you not, and I quote:
--------------
Next thing is, Your methods - well, let me guess, erm - something along the lines of running an SEO tips blog oldwelshguy.co.uk , no doubt linked to your SEO services website.
So your blog is your claim to fame is it. Okay, fine. I don't have a problem with that, my issue is when people claim its some sure-fire method and that's impossible seeing as the search engines control where you sit in the rankings.
You then attack me with silly comments about Molly Sugden, I mean come-on, and if my fame was half of that I'd be very happy, but its more than you're ever going to get.
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Link baiting? which is the same as obtaining Critical Mass, which is what I'm talking about. Sorry, but what the hell are we arguing about, we are talking about the same thing, its basically about building a ton of links which automatically take off and becomes viral.
I'm not really interested in hobby sites. Oh, sorry, you were referring to your amazing skill, oh I see now. Ahhh okay, well better get in line Pal, as you'll be joining a long list of others STILL waiting for their website to be 'discovered' by the masses and that water tap of cash to flood out.
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ED
You seem to have some kind of a chip on your shoulder about "awards". If adulation and "awards" is what your goal is - good for you...but for a lot on here its about helping and growing and not just about showing off....its very easy to quote figures and earnings and "awards" - although many actually let others see them and dont comment on them themselves......try and maybe chill out a little as your awards mean nothing if you dont have integrity, honesty and better communication skills.
We can all sit here and quote lots of things - in fact I know of two people on here that have achieved a heck of a lot then just a "business award" but they have not ONCE mentioned it in their years of being here...THAT is class and THAT is what gets respect - not trying to put others down by some silly award and a few pictures in a magazine.
No offence intended.
J
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eventdomain
I am not going to justify the rant with a reply, other than to say that the Molly Sugden's bridesmaid comment, had nothing to do with Molly sugden being famous, it was reference to a Little Britain Character.
Cheers
Well, pretty accurate for sure bcos I forgot to mention I have met several famous people as I used to work near the BBC Television Centre.
Lets see I've met Bob Holness (Blockbusters host and first James Bond on radio), er Terry Wogan, he used to pop in a lot and chat with me, er a few of the eastenders cast too, also served Dr Graeme Garden when I worked for Ryman in Great Portland St branch - he was very quiet actually, but he just paid by VISA and left.
I provided Event Security for some famous clients like: Wembley Conference Centre and close-protection for the snooker players as they walked from their dressing rooms to the playing arena. The pay was good too at about £50 an hour!
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eventdomain
Anyway - getting back to the serious elements of link building:
There's too many relying on this free linking nonsense we have today. This is no good, and its proven to annoy the search engines time and time again. Or why do the search engines bother devaluing certain link types - if their such great methods.
There's tons of evidence about why certain link tactics fail, and every post nowadays is the same old song about articles, social bookmarks, and recip linking.
It sounds very much like a case of no knowledge other than these basic methods, and obviously people are clearly desperate for tips and tricks that will give some instant success. But whoever said the web sector was instant
When people ask "Give us some tips on getting a ton of links", their asking for a fast way to get results, and that's not possible using silly articles, how the heck can that possibly be fast. It can't, and due to so many asking the same questions just proves their going to get this very wrong indeed.
I suggest the following:
1. Build links steadily and on-target
2. Avoid the webmaster general directories
3. Never use automated link software
4. Avoid article writing, you can burn much time for the return you'll get
There's too many relying on this free linking nonsense we have today. This is no good, and its proven to annoy the search engines time and time again. Or why do the search engines bother devaluing certain link types - if their such great methods.
There's tons of evidence about why certain link tactics fail, and every post nowadays is the same old song about articles, social bookmarks, and recip linking.
It sounds very much like a case of no knowledge other than these basic methods, and obviously people are clearly desperate for tips and tricks that will give some instant success. But whoever said the web sector was instant
When people ask "Give us some tips on getting a ton of links", their asking for a fast way to get results, and that's not possible using silly articles, how the heck can that possibly be fast. It can't, and due to so many asking the same questions just proves their going to get this very wrong indeed.
I suggest the following:
1. Build links steadily and on-target
2. Avoid the webmaster general directories
3. Never use automated link software
4. Avoid article writing, you can burn much time for the return you'll get
Upvote
0
Anyway - getting back to the serious elements of link building:
There's too many relying on this free linking nonsense we have today. This is no good, and its proven to annoy the search engines time and time again. Or why do the search engines bother devaluing certain link types - if their such great methods.
There's tons of evidence about why certain link tactics fail, and every post nowadays is the same old song about articles, social bookmarks, and recip linking.
It sounds very much like a case of no knowledge other than these basic methods, and obviously people are clearly desperate for tips and tricks that will give some instant success. But whoever said the web sector was instant
When people ask "Give us some tips on getting a ton of links", their asking for a fast way to get results, and that's not possible using silly articles, how the heck can that possibly be fast. It can't, and due to so many asking the same questions just proves their going to get this very wrong indeed.
I suggest the following:
1. Build links steadily and on-target
2. Avoid the webmaster general directories
3. Never use automated link software
4. Avoid article writing, you can burn much time for the return you'll get
Can I give you an award ?
You are not saying anything new there in your last 4 points. We all know this.
Although 3 and 4, IMHO have value - you just need to know how to extract the value and do it correctly...something I get the feeling you probably dont know or have done based on the fact that you give it no value
But hey - it's what works for people.
EG - I can write 10 articles in 30 minutes and have them distributed in a theme and hi PR blog network where I choose where it goes - yes it costs alot and its not openly available to all and sundry - but it gives some shocking results - long term and short term
Try and move with the times and stop being so close minded. The art of extracting value is based around manipulating its presence to your needs
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eventdomain
Articles were used as spam tools back in 1996 dude.... they are ancient, so impossible for them to be cutting edge in innovation, so hardly
as this is 2010
Good, then you'll also know that articles are devalued by Google, plus will be archived deeper than the Grand Canyon to make room for the next useless article to replace yours.
Oh dear, that's only about 3 minutes writing time per article - Great, can't wait to see what masterpiece of literature this turns out to be.
Basically, you've admitted to knocking out low-quality articles using a network of blogs, which I'm betting you know nothing about and cannot control.
Sorry, but I was providing a database for articles and dealing with this crap 4 years ago on a larger scale than you'll ever see, and have forgotten more about why it fails than you'll ever know.
I dont recommend you do this, as Google will catch you as soon as these articles are distributed.
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eventdomain
1. Try and be different - this will make you stand out above others
2. Send out a Press Release to Local & National Press
3. Seek out Targeted websites and buy links
4. Invent a viral marketing tool
5. Join your local Chamber of Commerce
6. Get professional membership of an industry and display it on your website
7. Attend regular Events in your industry and network
8. Set up a Newsletter and stay in contact with clients
9. Do some introductory phone work - let people know who you are
10. Sell cheap adspace in your Newsletter
11. Do Pay Per Click once a month
12. Research industry magazines and buy adspace in them - (some are inexpensive)
13. Apply for some internet awards
14. Sponsor a Football team or player and mention this on your website
15. Give to charity and mention this on your website
16. Purchase niche directory links for your industry - they are one-way links
17. Put your logo and weblink on T-shirts and wear them often
18. Buy occassional Taxi advertising
19. Start a blog and use it often to post about your website (dont use a free blog service)
20. Create videos to market yourself and put them on your website or Youtube
21. Join Linkedin
22. Set up a 2nd website and use that to drive traffic to your main business website.
23. Try to get a Radio spot or two - its great exposure
24. Set up your own magazine full of advice and tips - send it out to clients
25. Give out free stuff that includes your logo/company details
26. Use Free offers to draw business in
27. Submit to niche directories - they are on-target links prized by Google
28. Include your url on biz cards, stationery and literature
29. Develop a free service and use it to drive targeted traffic to your main site
　
　
2. Send out a Press Release to Local & National Press
3. Seek out Targeted websites and buy links
4. Invent a viral marketing tool
5. Join your local Chamber of Commerce
6. Get professional membership of an industry and display it on your website
7. Attend regular Events in your industry and network
8. Set up a Newsletter and stay in contact with clients
9. Do some introductory phone work - let people know who you are
10. Sell cheap adspace in your Newsletter
11. Do Pay Per Click once a month
12. Research industry magazines and buy adspace in them - (some are inexpensive)
13. Apply for some internet awards
14. Sponsor a Football team or player and mention this on your website
15. Give to charity and mention this on your website
16. Purchase niche directory links for your industry - they are one-way links
17. Put your logo and weblink on T-shirts and wear them often
18. Buy occassional Taxi advertising
19. Start a blog and use it often to post about your website (dont use a free blog service)
20. Create videos to market yourself and put them on your website or Youtube
21. Join Linkedin
22. Set up a 2nd website and use that to drive traffic to your main business website.
23. Try to get a Radio spot or two - its great exposure
24. Set up your own magazine full of advice and tips - send it out to clients
25. Give out free stuff that includes your logo/company details
26. Use Free offers to draw business in
27. Submit to niche directories - they are on-target links prized by Google
28. Include your url on biz cards, stationery and literature
29. Develop a free service and use it to drive targeted traffic to your main site
　
　
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