What are back links?
- Thread starter LOOK Creative
- Start date
A
anthonyd
Very basic explanation: Links to your website from other websites. Depending on the ranking of the other site will depend how it affects your site, e.g. if you went and registered a random domain name and put single page with a link to your site then this would have next to no effect, a link from a website such as the BBC site will have more of an effect.
Upvote
0
A
anthonyd
Google won't rank a forum that highly for back links, but they will be of some use. Build up as many links as you can but do it slowly, if you somehow manage to get 10,000 back links overnight it will probably have less of an effect than building up links slowly as it may consider you to be spamming your link around.
Upvote
0
Back links seem to be a bit of a minefield in many ways. The theory goes that if a site that is related to yours and is of good quality puts a links to your site, your site must in some way be authoritative for the text that links to your site and you show up higher in Google rankings.
Google has however got wise to all of the "link exchange" schemes that grew up a few years ago where webmasters of potentially unrelated sites would swap links with a view to getting better Google ratings. This worked a treat for about 2 years, but is generally reckoned to be a fruitless exercise now and even potentially damaging.
It is however likely that links from sites of good quality that are related to your web site will get your web site up the Google rankings.
The latest tip however is that you should try to exchange articles with friendly web site owners in your industry. If you google "article exchange" you will find quite a lot about the subject, but in general you should swap articles of around 400 - 500 words with good quality copy and don't just pepper the text with links to every page on your web site. 2 or 3 links is reckoned to be plenty.
I would certainly recommend that you read up on internet marketing in all of its forms since I have come to the conclusion that how you market your web site will be the single most important influence on how much money you can make from a small business. We are in the middle of a complete re-write of our site, so if anyone else has any sure fire tips and expertise to pass on (and isn't just looking to sell me SEO, Adwords management, and web design) please feel free to make contact. Perhaps we could set up a private group somewhere for B2B article exchange etc.
Tony
Google has however got wise to all of the "link exchange" schemes that grew up a few years ago where webmasters of potentially unrelated sites would swap links with a view to getting better Google ratings. This worked a treat for about 2 years, but is generally reckoned to be a fruitless exercise now and even potentially damaging.
It is however likely that links from sites of good quality that are related to your web site will get your web site up the Google rankings.
The latest tip however is that you should try to exchange articles with friendly web site owners in your industry. If you google "article exchange" you will find quite a lot about the subject, but in general you should swap articles of around 400 - 500 words with good quality copy and don't just pepper the text with links to every page on your web site. 2 or 3 links is reckoned to be plenty.
I would certainly recommend that you read up on internet marketing in all of its forms since I have come to the conclusion that how you market your web site will be the single most important influence on how much money you can make from a small business. We are in the middle of a complete re-write of our site, so if anyone else has any sure fire tips and expertise to pass on (and isn't just looking to sell me SEO, Adwords management, and web design) please feel free to make contact. Perhaps we could set up a private group somewhere for B2B article exchange etc.
Tony
Upvote
0
Good sound advice, I would add check the age of the site you are gaining the link from to. A GR 3 from this year is def less power the a ten year old one. Prob because the same reason you should build slowly.
A good place to start is to find a site of a competitor that ranks well. Find out what backlinks they have and try to get those ones
but the is no substitute for good relevant and frequent content.
Upvote
0
Nope, not the case, as it ALL depends on the competition for the niche/phrase.
I have niche sites with a tiny amount of backlinks, none of the links of any consequence, yet these site make money.
Generalisations like 'you need 100,000 links to make your mark & money' cause confusion, and could be right or wrong, depending on the competitiveness of the phrases being targeted
Upvote
0
E
eventdomain
How many competitors is this person likely to have - 10'000? at least I'd reckon. So messing about with the free SERPS aint going to make a difference as the 10'000 others are beating him to it already.
This person needs a huge kick-start, to stand out, this is a website he wants to promote here - the actual business is a secondary thing, as the website has to stand out amongst 1000's.
This website of theirs is an unknown thing, so to get from unknown to an established biz will take years. People buy differently on the web, its not like walking into a retail shop and buying instantly - and shop window/product/service sites need a lot of traction for the numbers to be there.
Once a biz is established (about 2 years for the web) it gets easier, but you still got the problem of promoting it. 1000 people will not buy, 20k and you stand a chance, providing the service is different, cool, innovative - take your pick...
If this site is a copycat biz - then it gets tougher to impossible to even compete, never mind anyhting else. 5000 UK copywriters all tryng to compete with each other - come-on...
Upvote
0
EED, again you completely miss what is being said.
EVERYTHINH you have said is based on your own guesswork. explain to us how you got the level of competition for this website based on the opening post of
The simple question "what are backlinks" yet you have managed to work out the competitiveness of this websites iniche. send me over 6 numbers for Wednesday
Upvote
0
I'm told link backs are a critical part of your SEO strategy, as link backs are "votes" for the importance of your page on a certain topic/keyphrase. Importantly, you need to consider what page on yoru website to link back to and what keywords you want to use in the text link to that page. For example, if you sell "Custom Widgets" amongst other things, and the webpage is www(dot)mywebsite(dot)com/custom_widgets, then links backs from other sites should contain the words "Custom Widgets" in the link text.
That's about all i know.
There's heaps of freelance sites like odesk.com that can help you find a supplier.
Hope this helps!
That's about all i know.
There's heaps of freelance sites like odesk.com that can help you find a supplier.
Hope this helps!
Upvote
0
T
trafficmystic
basically within the search engines people search on keywords. if the keyword is 'uk business' for example and you want people to find your site in the search engines when people type 'uk business' you need to create ONE WAY LINKS to your web site and inner pages that use the anchor text 'uk business' for that keyword to be linked to your site.
Each site that link to your site using 'uk business' gives you a vote or a link.
Each link type has a different weight or value of importance attached to it, so links from higher PR sites have more power than a link from a low PR site.
You also have weight of link types.. in this order
1) web 2.0 and article sites have the most powerful links
2) video sites / social sites
3) rss sites
4) social bookmark sites
5) blog comments
6) profile links
so you need a lot lot more profile to rank a site than you do web 2.0 or article links..
Each site that link to your site using 'uk business' gives you a vote or a link.
Each link type has a different weight or value of importance attached to it, so links from higher PR sites have more power than a link from a low PR site.
You also have weight of link types.. in this order
1) web 2.0 and article sites have the most powerful links
2) video sites / social sites
3) rss sites
4) social bookmark sites
5) blog comments
6) profile links
so you need a lot lot more profile to rank a site than you do web 2.0 or article links..
Upvote
0
Another good tip for backlnks is to sign up for a free Google Webmaster Account and use their tool to monitor incoming links. See http://www.google.com/support/webmasters/bin/answer.py?answer=55281.
It's also a good idea to sign up for Bing's webmaster service as this may show different incoming links and give you a full idea.
^Rich
It's also a good idea to sign up for Bing's webmaster service as this may show different incoming links and give you a full idea.
^Rich
Last edited:
Upvote
0
R
RevaxMedia
May of been better in SEO section.Putting it very basically - Backlinks are like a poll, each link counts as a vote but within your community there will be larger influences such as MP's, popular individuals and perhaps business owners as opposed to Joe Bloggs of the street. Links from ethical websites, highly popular websites (mp's, popular individuals etc...) will help your website.
It's important to know links are not of equal benefit.
Upvote
0
G
Geoff-Fourtothe4
Great tips from SBToolkit, though I slightly disagree that you have to find a niche and dominate it.
As a general approach to internet marketing with SEO I'd probably agree, but for many businesses a single 'niche' isn't necessarily all they have to work with when it comes to SEO. Simply ranking front-page for a wide range of service/product-related keywords which already each have a dominant site can still keep a business in good traffic and income.
As a general approach to internet marketing with SEO I'd probably agree, but for many businesses a single 'niche' isn't necessarily all they have to work with when it comes to SEO. Simply ranking front-page for a wide range of service/product-related keywords which already each have a dominant site can still keep a business in good traffic and income.
Upvote
0
A misnamed term (originally used to describe links back to your site/pages - so linkback would have made more sense).
Now used to mean the *incoming* links from other domains into your site (as opposed to the links on your site out to other sites which would be *outgoing* links), and different from links between your pages *which are *internal* links)
It's essentially a count of the number of places that are prepared to let one of their visitors leave to come to your site.
Upvote
0
E
eventdomain
Yes it does, its called Power! These days you will need all those links, a few years back it was easy to do on 3k of links, but not now...
You cannot dominate a niche without critical link mass - you'll be dead after a year trying this on a low link profile.
You'll need content, so build a seperate website that can handle that, something where what you create gets picked up, where you can provide content as and when, all contributing to rankings and attracting extra visitors, which will filter to your main biz website.
One site called Smoothhound is so great, it'll never be beaten, its such a mega resource and this is what people never get - winning the web game is about uniqueness, popularity and content.
With just 6930 links, its not the highest, but its packed with useful search content, and people crave information!
Last edited by a moderator:
Upvote
0
Apart from you has anyone ever heard of it ?
It didnt appear page 1 on _any_ of the searches I did for the things they're attemting to flog.
Upvote
0
E
eventdomain
Probably why so many hit forums not knowing where the traffic is.
That's strange - I did a search on Google.com and found this:
Guest houses - page 1, result No 4
Accommodation - page 7, result No 4
Lodgings - page 3, result No 5
Hotels - page 6, result 9
Page 1 for Guest Houses - and if its ranking for that, then I suspect many thousands have heard of it and use it a lot.
Upvote
0
Latest Articles
-
What Carphone Warehouse, Microsoft and Uber Have in Common: They Started in a DownturnThere's a comforting myth that you need a booming economy to start...- Ozzy
- Updated:
-
What Makes a Small Business Actually Sellable?There's a question that a lot of small business owners never think to...
- Ozzy
- Updated:
-
Why Your Team Keeps Asking the Same Questions (And What to Actually Do About It)Every small business owner knows the moment. You're halfway through...
- Ozzy
- Updated:
-
At What Point Do Courier Losses Just Become a Cost of Doing Business?If you sell physical products online, you already know the feeling. You...
- Ozzy
- Updated:
-
What I Wish I'd Known Before Using AI in My BusinessSomewhere between the headlines promising AI will transform everything...
- Ozzy
- Updated: