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Mentioned this to Rugby women yesterday and apparently has been discussed at length in their chats and apparently a LOT of rugby women are now saying they are going to look for adidas first because they have dared to suggest all women are not the same shape and they want to reward them for that. (this is a group who play for about 10 different clubs and universities so likely a sample of about 250-300 rugby playing women)Surely, showing the effect of the 42 different bras would be a far more efective advert?