Wedding and Event Favours

[PopArtCakes]

Hello All,

A friend and I have recently started a venture baking and designing Cake Pops. Basically these are cakes on a stick, covered in chocolate which can be themed to any ocassion/event.

We have been fairly sucessful selling these as gifts at christmas fayres and craft markets but would like to move into the event/wedding market as the little pops make fantastic favours/place settings.

Does anyone have any ideas on what the best way to do this would be?

Thanks.

 

[PopArtCakes]

PS. I have uploaded some pics of the pops. click on my public profile, the album should be visible!

 

[eventdomain]

If you want to promote to the Event/Wedding marketplace, then you need to promote on such websites.

There are tons of wedding type sites about, mostly are directories and last time I checked most charged a fee, some ok, some a tad pricey. I own the top 2 websites in the UK for this activity at a reasonable cost, which promotes over 10'000 event suppliers and venues in the UK, and can get you infront of people quicker than anyone else.

Private mail me if this sounds interesting

regards

Eventdomain

 

[BoBo_184]

hmmm cake on a stick! sounds delicious and fun

I'd like to recommend the following. All are free ways you can promote your business so there should only be upside without any downside.

1. partner with party planners, event management companies.
There are lots of companies dedicated to planning/managing events like parties, weddings etc. They don't produce anything, simply arrange and manage so if you can partner up with a few of them then you can supply your products to their events. Search for 'Wedding Planners' on Google and you should find lots of companies. Try repeating the search for specific towns to get even more results.

2. classified ads
You can advertise your products and services on sites like craigslist, gumtree, targro. Try to pick a few different categories relevant to you and try to create a few different ad templates. This way you can post a different ad every other day. Take a few alluring photos of your products and make sure you include them in your ads. A picture is worth a thousand words.

3. Business platforms
Try putting your business on platforms like yelp, lacartes, alibaba, where you can engage potential customers directly. They will then contact you directly if they are interested in your products/services. Another benefit with this method is that your company will get a dedicated page on these websites, which will appear on all search engines. Just in case your own website is not doing so well on search results, these websites can really help you get exposure to high quality search engine traffic.

4. directories
There might be a directory somewhere for wedding cake suppliers, which couples and wedding planners rely on to find suppliers for their weddings. Google around a bit. If you find any such directories on the internet, definitely try adding your company to their list.

I hope you will find the above helpful. feel free to pm me if you have any questions regarding the above. I'd be happy to try and guide you further.

 

[eventdomain]

Dont bother with classified ads sites, their old news on today's web, and the event management types are far too busy to do partnerships - trust me I work in this sector and get my clients bcos my websites are the most exclusive space on the web!

Yelp, lacartes, alibaba etc are all the wrong websites as their untargeted and wont reach the wedding market effectively for you. You need to get in front of the wedding buyers who search for event suppliers, of which I promote over 7000 of them in the UK!

I own the 2 largest websites for the promotion of Event suppliers, Hotels and Venues in the entire Country, so you're speaking to the right person - I can help big-time..

 

[MadWeb]

Where are you based and what areas does your business cover ?

 

[BoBo_184]

Dont bother with classified ads sites, their old news on today's web, and the event management types are far too busy to do partnerships - trust me I work in this sector and get my clients bcos my websites are the most exclusive space on the web!

Yelp, lacartes, alibaba etc are all the wrong websites as their untargeted and wont reach the wedding market effectively for you. You need to get in front of the wedding buyers who search for event suppliers, of which I promote over 7000 of them in the UK!

I own the 2 largest websites for the promotion of Event suppliers, Hotels and Venues in the entire Country, so you're speaking to the right person - I can help big-time..

It is very important to have multiple components in any marketing strategy since each component can produce different result that compliment eachother instead of having all your eggs in one basket.

I get that you are trying to promote your own websites, which specialise in this sector. People should definitely check them out but I wouldn't advice writing off other things, especially things that do not cost anything.

In any case, you are missing the point about business platforms like alibaba, yelp and lacartes. How often do you see pages from websites like alibaba, thomson local, yelp, yell, tripadvisor, lacartes etc. when you do a general search for a particular type of business or a specific company?

Personally I've seen quite a lot of them and even clicked on them occasionally because usually they appear on page 1. I know a lot of companies whose official websites are not in the first 20 pages. If customers can't find the company's official website then they will likely go to the company's page on these business platforms to check out its offerings.

Therefore being listed on websites like that is a good way for a business to gain general search engine traffic - people who are actually looking for the product/service you provide, you can't get more targeted than that so I would argue they can be very effective.

 

[eventdomain]

but I wouldn't advice writing off other things, especially things that do not cost anything.

That's a spammers thought process - hit and hope, its better known as blunderbuss marketing. Problem with a scattergun approach of planting links on the wrong websites is these sites dont attract the wedding sector, its the wrong visitor following to sell to.

The niche sites have a certain following eg: more of the same people hitting their sites.

If you study sites like Hitched or AFS or anything niche, they'll have a strong user-base built-up, which is the product for the advertisers and they get more targeted users/buyers than non-specialist sites.

You need to work out where your target market is for the wedding sector, and I can tell you it aint Alibaba or Classified sites. Free is naff, basically and you get what you pay for.