Website review

fisicx

Moderator
Sep 12, 2006
46,725
8
15,392
Aldershot
www.aerin.co.uk
Will take a proper look later but two things stand out immediately:

1. I get an animation while the site loads. I should never have to wait. It's a combination of slow server and too many resources.

2. You have this huuuuuge slider on the homepage that has zero value. The only reason anyone will be on your site is because of a referral, marketing or Google search. Ergo: they already know what you do so why put a barrier in the way.

Look at the site on your phone. The font sizes are way too big.
 
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fisicx

Moderator
Sep 12, 2006
46,725
8
15,392
Aldershot
www.aerin.co.uk
The onepage layout just doesn't work. Go to a case study and then click on the contact link.

The 'about' shouldn't be on the homepage.

The 'process' isn't a process. It the same for steps you can apply to any consultant.

10,000 lines of CSS on EVERY page.

It's a naff $14 theme that you have made work rather than starting with the content and building a theme. And it uses the Bakery builder which is about a clunky a plugin as it gets.

Apparently you have only helped two businesses.

There are a load of pointless animations and very little substance.

Calls to action are weak - blink and you will miss them.

The big problem is the the site has no impact and doesn't really do anything. It just wanders about a bit and fizzles away to nothing. There isn't even a list of the business areas you can help me with.

Sorry to be all doom and gloom but it's an instantly forgettable website that is unlikely to convert.
 
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AllUpHere

Free Member
  • Business Listing
    Jun 30, 2014
    4,074
    1,684
    A few bits and bobs to change but the main one is the website is very very slow to load. But also as mentioned above the blue slider looks a little ugly. However as a whole its a good, neat website. Alex

    From a web designers point of view it may be OK, but from a marketing perspective it's poor. That, actually, is the problem with web design; most micro businesses tend to leave it to web designers.

    It's actually the reason I stopped posting in this website review section, as every single time I had to post exactly the same reply. This reply would usually be a variation of 'you are putting the cart before the horse, you completely missed out strategic marketing planning before you got the site built, and you can't get a web designer to design a website for you without giving them a lot of help'.

    This site is no exception. All the technical parts of the site need to do is deliver the content to the visitor, but the content isn't worth delivering, just like just about every other site we are asked to review.
     
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    gpietersz

    Free Member
  • Business Listing
    Sep 10, 2019
    2,755
    2
    728
    Northwhich, Cheshire
    pietersz.net
    From a web designers point of view it may be OK

    Its not, see the previous comments.

    most micro businesses tend to leave it to web designers.

    Being able to install Wordpress and set up a site with a drag and drop theme does not make someone web designer. I changed a car headlight bulb yesterday, that does not make me a mechanic. Find someone who actually understands HTML and CSS and design and usability and SEO etc.

    That does not invalidate the point about needing a marketing plan and content - even if you get a good designer they still need those.
     
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