Website optomisation?

[heriskmanagement]

I shudder to think how many times this has been asked on the internet, but what is the best way of optomising a website?

We have changed the titles of our pages and our meta-tags recently and our page rank has gone up. How do we get the google-bot thing to come look more often? Is there anything else we can do? How effective are reciprical links? Are there any shortcuts out there basically?

Be greatful for any help.

We also have a new webshop hesupplies co uk and is there any way we can get this coming up on google more often? Also does a homepage hyperlink on each page of the website push link popularity up and if so is it effective?

Cheers

James

 

[Interconnect IT]

There's the simple stuff - meta tags, page titles and so on, and the hard stuff - structure, layout and organisation.

Structure shows up in that, for example, Jam Jar Sisters decided to use one of our themes for their blog, with the consequence that if you search for them on Google the blog comes more highly than the root site. That's because our themes do their best to output in a search engine friendly way.

 

[brian.mckenna]

reciprical links arent much help but inbound links can help.
make sure you have the keywords you are using in the text on the front page

 

[nigel]

Here is a report of your www.heriskmanagement.com website;
Status.
Status:200 OK
Web Server:Microsoft-IIS/6.0
Content:text/html, text/html; charset=iso-8859-1
Meta tags report for: http://www.heriskmanagement.commeta taglengthvalueTitle: 40PORTABLE APPLIANCE TESTING - SOUTH WALES Meta tags analysis.Title:Title relevancy to page content is poor.
The Title relevancy to page content is 50%.
Description:Found no description meta tag.
The description meta tag is used by most of the search engines. Consider to add a description meta tag. Keywords:Found no keywords meta tag.
The keyword meta tag is still used by many search engines. Consider to add a keyword meta tag. Robots:Found no robots meta tag.
This tag is not really required but helps spiders to index the web page. Author:Found no author meta tag.
This tag is not really required but helps for your (company) name recognizing. And this is what is sees as your keywords;
provide - 5 - 1.58%
work - 5 - 1.58%
safe - 4 - 1.26%
sure - 4 - 1.26%
pat - 3 - 0.95%
quote - 3 - 0.95%
risk - 3 - 0.95%
testing - 3 - 0.95%
professional - 3 - 0.95%
service - 3 - 0.95%

 

[Haydn1971]

There is an article in this months PC-Pro magazine (issue 165) on this topic - might be helpful