Web page elements that lead to high Google rankings - new study

[amasum]

The German company Sistrix analyzed the web page elements of top ranked pages in Google to find out which elements lead to high Google rankings. They analyzed 10,000 random keywords, and for every keyword, they analyzed the top 100 Google search results.


Which web page elements lead to high Google rankings?
Sistrix analyzed the influence of the following web page elements: web page title, web page body, headline tags, bold and strong tags, image file names, images alt text, domain name, path, parameters, file size, inbound links and PageRank.

• Keywords in the title tag seem to be important for high rankings on Google. It is also important that the targeted keywords are mentioned in the body tag, although the title tag seems to be more important.
• Keywords in H2-H6 headline tags seem to have an influence on the rankings while keywords in H1 headline tags don't seem to have an effect.
• Using keywords in bold or strong tags seems to have a slight effect on the top rankings. Web pages that used the keywords in image file names often had higher rankings. The same seems to be true for keywords in image alt attributes.
• Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.
• Keywords in the file path don't seem to have a positive effect on the Google rankings of the analyzed web sites. Web pages that use very few parameters in the URL (?id=123, etc.) or no parameters at all tend to get higher rankings than URLs that contain many parameters.
• The file size doesn't seem to influence the ranking of a web page on Google although smaller sites tend to have slightly higher rankings.
• It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

source: free seo news

http://www.seosolutions.com.au/seo/
​

 

Yep the Germans are catching up but still a long way behind.

Earl

 

[OldWelshGuy]

Oh dear, that is so wide of the mark in many cases, they need top do some joined together thinking .

This is the problem here, when people take a phrase and analyse the top sites, then draw conculsions. They have totally missed some of the main elements.

NUMBER of inbounds and PAGERANK Oh dear oh dear oh dear .

The NUMBER of inbounds isn't the key, it is the quality of the inbounds, also the value of PageRank isn't the factor it is the authority of the page. It just so happens that authority pages tend to get a high Pr ue to the links they aquire!

Looks like those people mixed up cause and effect!

 

[PrettyPaws]

It all seems reasonable if a tad wooly, the question is, what's new?!

 

[awebapart.com]

Websites that use the targeted keyword in the domain name often had high rankings. It might be that these sites get many inbound links with the domain name as the link text.

I decided to conduct a keyword domain and link seo experiment a few weeks ago, after this issue (the quoted part underlined above) was discussed in another thread. Whilst the experiment hasn't finished yet, the early results I'm getting is that inbound links with the domain name as the link text have no effect in increasing google ranking for the keywords, at least not domains in their popular format (no hyphens), i.e. keyword1keyword2.com domain trying to rank for the term: keyword1 keyword2.

It's no surprise that the number of inbound links and the PageRank had a large influence on the page rankings on Google. The top result on Google has usually about four times as many links as result number 11.

Analysing why existing sites are doing well in rankings is a difficult thing, perhaps impossible thing, to do 100% IMO. Even if you analyse inbound links (quality and relevance, not quantity), there might always be some other important hidden factor which also contributes to the ranking, for instance an old completely different website which used to have its own 'ranking' which has subsequently been 301 redirected to the site in question (that is quite difficult to spot).

 

[Delicious Webdesign]

yes nothing new here, all of them quite obvious and previously documented, I work with a German SEO guru and im sure he wont be happy about these revelations from his countrymen !

 

[awebapart.com]

The German company... they analyzed 10,000 random keywords

I haven't got much of a clue about speaking the German language, but if a German company was analysing german keywords for an SEO study, then there might be subtle but important differences in their results which would not carry through to an equivalent English seo test. The main reason for this would be the way the German language uses longer words and compounds words together to make new words, whereas in English we would keep the words separate with spaces (e.g. Baumhaus = tree house, Einkommenssteuer = income tax), to this end German SEO might take a different approach to typical English SEO and see different results.