we need a slogan :)

[FJ Cakes]

Hi all

Myself and my brother are going into business shortly, if all continues to go well, we have a business name, getting a logo sorted etc but jst struggeling for a good slogan.

We are going to be selling mainly cakes and traybakes, sandwhiches and farm food items, but the main emphasis is on cakes, not wedding cakes or anything just your nice every day homemade cakes/muffins/brownies etc

Our business name is F.J Cakes & Bakes, werent sure on that to be honest but people like it, so it stuck, any ideas on slogans would be appreciated

2 we had thought of:

1. Making life sweeter
2. Pudding things right

Mark

 

[solutionsgroup]

I like pudding things right but perhaps that's my sweet tooth talking!

What about:

Simply caking it better?

 

[FJ Cakes]

Thats not bad at all thanks.

With regards to Pudding Things Right, some of us laughed and liked it, someone else said and i quote "I hope thats a joke" lol, cant win them all

 

[solutionsgroup]

You can't I am afraid! In my opinion you need to aim to alienate as few as possible and if, in the process, you can make some laugh that's a bonus - I'd suggest the ones who laugh will be the ones who remember you...

I'll stand to be corrected on that if anyone disagrees.....

 

[FJ Cakes]

Thanks and I do agree completely

Thanks for your input by the way, appreciate the suggestion!

 

[BrightonRoofer]

You dont NEED a slogan you WANT a slogan, concentrate on basic business principles and offering a decent honest service and that will speak volumes.

Of course there is no harm in having a slogan,but dont fixate on it too much.

 

[FJ Cakes]

I agree with that, we dont need one, but we did want one, my priorities are definately with the actual cakes themselves ofcourse

 

[Steve Sellers]

What about:

We wake....we bake.....we make blooming MASSIVE cakes!

Or

A slice of delight

Or

Caking the biscuit

or

Bannofee believe it!

 

[Christine Hough]

You really don't want anything funny.
It does not go with the name which simply says what you do.
I cannot see why you need a slogan.
Your name says it all.
What is the slogan adding?

If you want to strengthen your niche start of by working out (and writing down) what you are promising your customer and why they would come to you instead of another.

Then make sure everything in the business is telling the same story from decor, to boxes, to publicity and only if you have to to a slogan.
Anything else will just confuse and detract.

No-one here knows you, your cakes or your target market so no-one else can (without a lot more information) give you any sort or sensible suggestion!

 

[FJ Cakes]

Thanks steve sellers, a slice of delight is a good one

Christine Hough

Fair comment, will take that on board we have planned things well out, and hadnt really thought of a slogan until now, so perhaps it is indeed just an afterthough and something we dont need, we have though through the other points of the business though

 

[Faith28]

I second the pudding things right vote! I like it too.

 

[killerdog]

F.J Cakes & Bakes
They're Fudging Joyful

edit
and have two smiley faces at both ends of the slogan

 

[Root 66 Woodshop]

Killerdog...

In some areas, fudging does not always mean the nicest of things...

That's all I'm going to say on that matter!

With regards to a slogan, personally I don't believe you need one.

Keep the name classic and descriptive, forget about the slogan... if you have something funny with all due respect to the millions of companies out there who already may have something "daft" it just belittles the companies name and goals.

Put it this way... I use to have an Electrical Wholesalers, my line was

"A Local supplier for Local People"

Being a huge TLOG fan I couldn't resist... but, you know what... not one person got it! Not a single person commented on the underlining of the line.

Idiots!

 

[Chris Ashdown]

"Just taste the Quality"
"Quality and Price meet"
"Quality speaks for it's self"

 

[Billmccallum]

The brand name and slogan don't always sit well together, it very much depends on your target customers.

Just my opinion, but initials in brand names don't work for me, TJ Hughes, TK Maxx are examples that annoy me, they dont say anything about the brand.

Marks & Spencer were always Marks & Spencer, even though they use M&S in their advertising.

The key is to build the brand name first, in the OP's case I would look at what the FJ stands for "Fitzgerald & James" conjours up an image of a high class baker, whereas "Fred & Jimmy's" offers a completely different picture, so what does FJ Cakes say?

Once the brand or concept of the brand is established, then look at straplines based on what the offering is at the time, launching a premium quality line with a strapline of Pudding things right does not sit right.

 

[Steve Sellers]

The brand name and slogan don't always sit well together, it very much depends on your target customers.

Got one for you Bill. "Middlesbrough management mogul".

 

[Billmccallum]

Got one for you Bill. "Middlesbrough management mogul".

Been called many things.....but never mogul....

 

[johnlaster]

I think tag line is not so necessary as your store name reveals what you are.

But if you really want a tag line, I would suggest one...

"For your Special Cake Occasion"

 

[FJ Cakes]

Interesting to see so many opinions, appreciate the feedback, definately all noted

 

[Root 66 Woodshop]

Been called many things.....but never mogul....

Count yourself lucky, he could have miss-spelt it and called you a Mogwai!

 

[Billmccallum]

Count yourself lucky, he could have miss-spelt it and called you a Mogwai!

I have been an extra in a film, but not that one...and I've never been in the band of the same name....but my wife has called me some very vile names - hasten to add they were all well deserved.

 

[SillyJokes]

The Cake is a Lie

 

[monica123]

My recommend is:
"The taste is not forgotten"
"Not just a cake, something more"

 

[Alan]

Differentiate between slogans and tag line.

A slogan, IMHO is for an advertising campaign, and that is where the jokey suggestions are going, but you don't need that yet.

A tag line adds some extra explanation of your brand name, your brand already has Cakes & Bakes in it. So you may not need a tag line, so the question is what else do you want to say about your business. Chris Ashdown suggests Quality which is a good idea, maybe healthy, may be cheap, maybe reassuringly expensive - you know what your business wants to stand for.

As an example, with a brand like ours (llocally), which is not very descriptive, but hopefully memorable, the tag line is relatively easy to compose (Website packages for local and start-up businesses.) because it has to describe fully what we do.

 

[thelegalstop]

Why don`t you try to set up a small Facebook contest for example? Many people will join I guess

 

[mattearlycom]

A slogan, like a motto on the bottom of a family crest?

 

[FJ Cakes]

Appreciate the feedback

I personally, thinking along the says lines as Roibot. We chose the name FJ cakes & Bakes becase its simple, uses our initials and explains briefly what we do, perhaps a tagline is uneccessary, it was something to enquire about though.

We will definately keep referring back to the thread for the future, and thanks again for the comments

 

[Dave.F]

This might sound a silly question but will you be selling online and offering delivery via post within the UK for your cakes?

 

[FJ Cakes]

I understand why you ask, at the moment no, though we have both done cake decorating courses etc, our main emphasis is on your typical home baked foods, just done properly. Not so much birthday, wedding cakes etc though they are something we could look at upon request, so shipping isnt something we are looking at to start of with

 

[mobiapps]

fill your happy hearts with F.J Cakes & Bakes

 

[Christine Hough]

Shouldn't that be 'stomachs' ?

 

[Christine Hough]

our main emphasis is on your typical home baked foods, just done properly.

This is what a tag line should emphasise if this is your market sector.

Home baked to retain the goodness
Just as if it had been lovingly cooked in your own home
Tasty and wholesome