Ways to promote my snack van

crazyshady

Free Member
Jul 13, 2008
194
6
UK
I've been trading for a month now and I always knew it would be slow to start with but I really want to do more to build it up. I feel as if most days I just stand there waiting for people to come because that's what they do right? But I need to let them know I am there and bring them to me.

So far I have a morning deal on for everyone, a cheap price for hot rolls, a deal on for taxi drivers where cheap price is all day for them. Where I am parked is a road with a dead end so there is plenty of space to park your vehicle so I was hoping a lot of workers would come down. Just off the road where I am there is a few main roads and a lot of traffic. At all parts of these roads of I have signs with directions on them.

One idea I have is to have a small sign made with more info on it like telling people what hot rolls there are, what drinks there are and maybe some prices or even just the morning special. In Glasgow, the council workers take these signs down every month but you can put them back up. How would I go about making a sign like that myself? I don't want to go to a sign maker and get one made and it's expensive then they rip it down every 4 weeks and so far i'm lucky that they left them, what if they take them away? I was also told that the only reason they got left there was because I didn't have a phone number on it and if you have one they call you and tell you that you have 4 hours to remove it or get fined. So I know a sign is vital, especially at traffic lights where cars stop regularly but if possible would want to do it myself so the cost isn't too bad and I don't have to pay funny money every 4 weeks for a new one.

I've also created a Facebook page, just need to spend time getting the word round about that and find ways to let locals know about it aswell as taxi companies and other companies locally. Taxi companies would be ideal but the main ones here don't even have Facebook pages, they don't even have websites so it's hard trying to spread the word round to drivers because the offices they report to are just that. The only time drivers go near the offices is to pay what they owe so that's hard. There is local community radio which I am finding out about just now and the best way to approach them about some plugs on air and what it would cost.

The other thing that is important to me anyway and it bugs me is the fact that just up from my van is a row of shops and one of them is a cafe. Now before it was a cafe it was a hardware shop and I know people that earlier this year..........when the lease was up, tried to get permission to use it as a cafe and were told no. People live upstairs, no planning permission, never has been and never will be a cafe. Now I put my paperwork in for the licence in January.....I get word back in August for a meeting in September. The lease for that shop ended in March and by June it was open as a cafe. So obviously someone has taken a bribe right? Never be a cafe! No planning permission will ever be granted! And there it is and the word on the street is the licence they have is not for a hot food licence that I think of. Something about the only thing they are allowed to cook on is a George Foreman grill. And I'm supposed to believe that? All those people I see going in and out of there all morning and day, they're rolls are all made on a George Foreman grill? Really? And my van is 50 feet away, i'm cooking fresh butcher meat, not frozen meat out of Farmfoods. I'm cooking the real good stuff, the proper catering burgers, good good stuff and they're serving all those people out of a George Foreman grill?

It's annoying. And then the other rumour is they don't have any proper food licences! They're all fakes but of course I can't prove that. And if you ask the Council they say they can't use a cooker or fry anything, only the little cooking machines you plug into the wall socket. And you know another thing that bothers me, is the people go there. I don't get it. How can all those workers in vans go there in their droves everyday and not even come near my van? They prefer that? Sometimes I'll stand outside for air and I'll look up and still see people, taxi drivers, people going to the grocers or newsagents and then go in there and they come out with their paper cups and rolls and I don't get it. Why WOULDNT you try another place to eat if you could? Especially the workmen and listen, I have nothing against them but lets be honest, they're known for working early and they don't have to wait about. I'm there in the morning open before those shops are most of the time and they just sit in their vans waiting on that cafe to open. I just don't get it and even everybody else too. They charge £1.85 for a roll with egg on it.I charge £1.20. How can anybody, fried or scrambled justify charging £1.85 for a roll and egg? I know they have rates and rent to pay but come on and then the people? They pay it. But of course!!!!!!!! Plug in appliances right? Must be a microwave then! An absolute lie. No way are they serving all those people on plug in appliances like cooking grills and microwaves and whatever else. And the people around me? They don't want nothing done. Oh you can't say anything or do anything. Can't do this can't do that. But they forget it's my business and it's me that week on week is losing money constantly.

I don't expect to get rich but I just get frustrated by it all and feel like there is a lot I could be doing but I don't know how to go about it and then there is other things like what I just talked about that is wrong IMO, too many rumours going about and the people running it don't exactly have the best reputations but of course no one says anything but I feel like saying so what do I do? Just let them do it illegally, don't say anything, just keep losing money and the people telling me to leave it are working with me on the van. I'm paying them a wage every week and so they're quite happy to take the money out my pocket which I'm struggling to pay but I'm legit with real official licences and they're up there......most likely operating out of a kitchen with appliances they shouldn't have and taking customers which I could have but I've not to say nothing? You know what I've come to realise is that I'm too soft on some people. Basically I'm getting treated like an idiot here and I'm allowing it. Annoys me no end and I'm starting to get annoyed now. Oh just leave it don't complain you don't want to get a reputation. I'm thinking all reports are confidential. Just wait it out! Busines will pick up! When? How many more months just sitting about doing nothing waiting for people to come. I need to do more and the customers that go there aren't any better. Why would you do it! How can they cook meat from a plug in grill and get people to pay those prices! And the people accept it. They don't even try my stuff so that means they're quite happy to pay those prices. It boggles my mind.
 
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superdooper500

If your USP is high quality snacks, then let people know about it in your branding and advertising.

If being stuck on a dead end road you're not getting much footfall, move to a place where you have higher traffic levels and footfall.

Personally I wouldn't follow signs to a snack van, but I might stop on impulse if I saw one in a layby or DIY store car park or whatever.

It sounds like you've identified your problems, now its time to think how you're going to solve them. Don't be afraid of change :)
 
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Billmccallum

Ignoring your rant about the cafe, the big issue sounds like the site you have chosen, "a road with a dead end so there is plenty of space to park your vehicle"

The many hot food vans I have used were never (ever) in a cul-de sac, how do you expect to get passing trade?

I'm not sure how your sales have performed before the cafe opened and since it has opened, but I suspect they wont have changed a great deal, not because of the cafe but because of the location.
 
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crazyshady

Free Member
Jul 13, 2008
194
6
UK
Well it took me 6 months to get the licence. I don't want to drop it after 4 weeks. Where I am is a dead end road but it's small and surrounding it is empty ground and the word is that they are going to start building this month or next as there was people laying gas pipes around. That would be good I guess if a lot of workers were gonna be there, I know building sites aren't what they used to be. A lot of houses in the next street from me and then there is a row of shops and a lot of people do park there and use them.

I am at the front of my road and end of theirs and there is a road in between. So when you get out my van and cross the road you are automatically at those shops. That's the bit I don't get. THere is a lot of people using those shops. They cause havoc on the road when they park their cars! People coming and going all day and that is what bothers me, i'm literally a stones throw from them, a 10 second walk. I just can't get my head round that and especially the people that go to the cafe like the workmen in vans. I just don't get it. After 4 weeks why wouldn't you try a snack van that is so close to where you park? Quite a few people actually have said to me they came because of the signs so they do work.

I'm not afraid of change. I just spent so long getting the licence that I don't want to give up after 4 weeks and go elsewhere and wait another 6 months for a licence. I don't believe in just giving up. The footfall is at those shops, the shops are across the road from me. One idea I had was putting menus under the window wipers of cars and vans that park there. The people are there but it's a case of bringing them to me and I'm not sure how I can do it.
 
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superdooper500

What sort of shops are they? Most people don't stop for a burger on their way to get a pint of milk and a paper, but they might if they were doing something more one off such as buying DIY equipment or similar.

How much footfall is there really? Is it a few people here and there, or is there hundreds of people walking past your snack van every day?
 
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crazyshady

Free Member
Jul 13, 2008
194
6
UK
Ignoring your rant about the cafe, the big issue sounds like the site you have chosen, "a road with a dead end so there is plenty of space to park your vehicle"

The many hot food vans I have used were never (ever) in a cul-de sac, how do you expect to get passing trade?

I'm not sure how your sales have performed before the cafe opened and since it has opened, but I suspect they wont have changed a great deal, not because of the cafe but because of the location.


I've only been there for a month. Many of us talked to the council when that lease came up and were told under no circumstances could that property ever be a hot food place. It will never be granted planning permission. I gotta hand it to them. Within 2 months it was renovated and sure enough......it's a hot food place! Shop owners keep telling me about the building starting in December but to me that's just talk. Until I see with my own eyes trucks pulling up and workers getting out it is all just heresay to me. I know there was people taking pictures and the gas people did do the work because they came to the van for their lunch but no one's been back since. Location could be a problem but I just can't leave it after 4 weeks. Busy busy main roads just a few streets away but there is nowhere for cars to stop and park. Huge residential area aswell and parking spaces are limited. Where I am is the only place I could put my van without there being any complaints.
 
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Walkol

Free Member
Sep 14, 2012
554
125
Well, that's a fair rant!

Few things I can pick up on (some of which have been mentioned already).....

Location, in a dead end road? I can't think of a worse place to be fair. Do you have industrial/retail parks/office buildings near by? That's where I think you should be. Edit - just seen your added comments on location, doesn't seem as bad as I initially thought.

If you're selling point is high quality (not normally associated with snack vans), then market it as so. Target those who want your stuff. Get flyers into work places, offices, industrial estates, get it out there that you serve good quality food at good prices. Get leaflets into the offices of taxi places to get the word out, get business cards and leave in pubs/offices/everywhere you can.

Ignore the cafe, if their trading illegally it will get found out eventually, and nobody likes a grass.
 
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pjsapjames

Free Member
Aug 11, 2012
24
2
get some of you rolls made up in the morning, cut into small bitesize samples, walk over to the guys waiting to use the cafe an offer them a free sample whilst explaining your good quality products which are low priced. Tell them to tell their friends.
 
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crazyshady

Free Member
Jul 13, 2008
194
6
UK
What sort of shops are they? Most people don't stop for a burger on their way to get a pint of milk and a paper, but they might if they were doing something more one off such as buying DIY equipment or similar.

How much footfall is there really? Is it a few people here and there, or is there hundreds of people walking past your snack van every day?


Theres a grocers, newsagents, hairdressers, lawyers, opticians, butchers, post office. And flats above them. Quite busy in the morning time. Huge residential areas in all areas surrounding us so the place is full of parents and school kids in the morning and people come and go all day. I'm just past the shops but across a small road and I'm the only thing at the other side of that road. That's why I said I was baffled because if they crossed that small road my van is right there. I'm not a million miles away. And the only reason I can be at the edge of the other side of the road is because the road is closed. It's closed because they are building houses soon....so I hear.
 
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superdooper500

Theres a grocers, newsagents, hairdressers, lawyers, opticians, butchers, post office. And flats above them. Quite busy in the morning time. Huge residential areas in all areas surrounding us so the place is full of parents and school kids in the morning and people come and go all day. I'm just past the shops but across a small road and I'm the only thing at the other side of that road. That's why I said I was baffled because if they crossed that small road my van is right there. I'm not a million miles away. And the only reason I can be at the edge of the other side of the road is because the road is closed. It's closed because they are building houses soon....so I hear.

Maybe i'm wrong, but I don't associate domestic residents with snack vans. I definitely see a burger etc as a one off opportunity purchase when I was out and about for the day, perhaps driving somewhere out of town, rather than something I could get on my way to the post office.

Could you maybe look into other areas and get the ball rolling with them while you battle it out where you are now? If you could get a site on an out of town retail park, I can pretty much guarantee you'll see higher levels of sales.

I also understand you see the building works as a potential boost to your trade, but what happens when they've finished in 6 months time, and what is the guarantee they'll want to eat from your van most days? In other words don't pin all your hopes on it.

I know I may be sounding harsh, but I'm trying to help :)
 
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crazyshady

Free Member
Jul 13, 2008
194
6
UK
You don't sound harsh! I see the points you're making and that's why I'm on here trying to make the best of my situation and trying to get the best I can out of it.

There is one other thing I might be able to do but it would be a site with a different council and I need to look into it more. I did look into retail parks and it's hundreds and hundreds of pounds a week, I can't afford that. Even the big car boot sales are wanting £800+ a month and they are full of snack vans! My idea with the signs was to bring the motorists in. A lot of busy main roads not far at all and i'm trying to think of ways to bring them in. I tried the menu thing with taxi companies but the problem there is taxi drivers nowadays have their own cars. They dont report to anyone in person. I do like the business card thing and I'm gonna do that and put them everywhere.
 
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JasonH8812

Free Member
Mar 19, 2014
10
0
37
Crazyshady I have read through some of your posts and titles and see your a bit of an entrepreneur, I am very like minded and have some of my own ideas, I am now about to really hammer some out until they work, send me a pm and perhaps we can chat on the phone, I respect the fact that your out there really doing it and let go of the procrastination which stops a lot of people controlling their own futures.

Perhaps we can brainstorm for ideas, I am currently researching and soon to invest in stock for import/export since it appears to have higher profit margins.

I look forward to hearing from you :)
 
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Fred_the_frog

Free Member
Jan 30, 2011
1,793
232
I didn't read the whole thread (too long for me, sorry!!) but I read the bit about being in a dead end and that it took you 6 months to get the licence or whatever. If people aren't coming to you and you want to stay in that place, how about going to them?

Send some flyers to local offices and worksites saying you'll deliver (maybe an extra charge for just the one, but if they group together and order say 10 items then you'll deliver them all (to the same place) for free. Something along those lines.
 
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JasonH8812

Free Member
Mar 19, 2014
10
0
37
My suggestion to this anyway if the OP comes back is simple :- target audience during day would be either :- heavy traffic area for continuous customer base.

Or

It sounds like your targeting drivers such as cabs and lorries.. You need to do somthing to encourage then to come away from their normal places :-

Put a sign up for free coffee ... Nothing else no catch ... Just free coffee

What would this cost you and most likely 2/3 will buy somthing with it -- either all for the price of 10p you have a chance to have a new loyal customer or perhaps they will buy somthing while there.

Do this until you have a customer base.
 
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