- Original Poster
- #1
Hello Friends,
Viral marketing is a term coined for spreading news about a website by word of mouth, through the web. If you have something really "cool" or "outrageous", and a few people tell a few friends about it, and those friends tell more friends -- you've hooked into the phenomenon known as viral marketing. It works the same way as a cold virus -- you catch it (hear about it) from your friends and relatives.
You can ask people to tell a friend about your website. You can provide incentives for doing so. What you should not do is ask them to give you email addresses so you can send out an email (which would be spam if it came from you, unsolicited, to their friends). Instead ask them to tell their friends about your site. Put up a form allowing them to do that. Or ask them to put up a link to your website from theirs. Make it easy to do that by putting the code and any image necessary on a page so they can just cut and paste it. Or give something away to those who send you a certain quantity of visitors.
A good viral marketing campaign requires some cleverness--some real thought. Look at the service or product you are selling and come up with a way to get people to tell their friends about it, and you will be on your way to starting a viral marketing campaign for your website.
What's your thinking? reply in this post and tell your suggestions and comments.
Viral marketing is a term coined for spreading news about a website by word of mouth, through the web. If you have something really "cool" or "outrageous", and a few people tell a few friends about it, and those friends tell more friends -- you've hooked into the phenomenon known as viral marketing. It works the same way as a cold virus -- you catch it (hear about it) from your friends and relatives.
You can ask people to tell a friend about your website. You can provide incentives for doing so. What you should not do is ask them to give you email addresses so you can send out an email (which would be spam if it came from you, unsolicited, to their friends). Instead ask them to tell their friends about your site. Put up a form allowing them to do that. Or ask them to put up a link to your website from theirs. Make it easy to do that by putting the code and any image necessary on a page so they can just cut and paste it. Or give something away to those who send you a certain quantity of visitors.
A good viral marketing campaign requires some cleverness--some real thought. Look at the service or product you are selling and come up with a way to get people to tell their friends about it, and you will be on your way to starting a viral marketing campaign for your website.
What's your thinking? reply in this post and tell your suggestions and comments.
