VAT rules on global sales

woodss

Free Member
Feb 22, 2007
634
218
Hi,

Okay - so in the last few months I have been selling software which has been purchased by users globally. It is not business software, it is in a "hobby" niche so is sold to consumers, not businesses (as far as I can tell!). It is an addon for a game.

I am confused as to where the sales fall within VAT rules and would appreciate some guidance before things get out of hand.

The figures are not massive at the moment - approximately 13k gross in 6 months.

I am not registered as a company, but I am registered as self-employed (I am a software developer). This is a "side income" at the moment and has happened completely by accident if I'm honest, I have done no marketing. I am NOT currently VAT registered.

Here is the entire purchasing process:

1) User comes onto my website to view the product details. They decide to purchase.
2) They click "Buy Now"
3) They are taken to a Stripe payment page
4) Upon successful payment, my system creates an account for them and a serial number
5) The account details and serial number are e-mailed to the customer automatically
6) The customer logs onto my website
7) The customer downloads the software and installs it
8) The software runs, and asks for a serial number
9) The customer enters the serial number
10) Happy days

My questions are three-fold:
1) do I need to charge VAT?
2) if so, do I need to charge VAT to non-EU customers (such as Brazil, China etc)?
3) what else do I really need to be aware of?

I plan on getting an appointment with an accountant to discuss the nuances in detail with a view to going forward but it would be nice to have some sort of idea on what I'm doing and what I should expect to hear.

Thank you.
 

woodss

Free Member
Feb 22, 2007
634
218
Do they apply if I am not VAT registered myself?

I am not currently charging VAT, the fee paid online is simply X pounds.

It's fairly confusing to say the least - I literally just want to sell my software and earn a living.

I'm starting to feel like I'm going to end up shafting myself because I can't control who, in the world, makes a purchase... and all of a sudden I'm on the hook for some sort of sales tax in Outer Mongolia.
 
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Scalloway

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Jun 6, 2010
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woodss

Free Member
Feb 22, 2007
634
218
Well this is the thing. Is it a digital SERVICE, or a digital PRODUCT? I feel like it is the latter.

There is no automation here - the payment gives access to an online account whereby you then need to retrieve a download, download the file, install the software then enter a license key.

That, to me, is not "minimal interaction" - so is not a service, it is a product. It is not something that runs in the browser like Basecamp or an app on a phone which installs automatically. Nor something which requires online access, like Spotify. It is a tangible product which could, if I offered it, be delivered on a CD and used without internet access.

So therein lies my issue - I find myself in a grey area. Do I simply acknowledge VAT once I reach the UK VAT threshold of £85,000, or do I need to adhere to VATMOSS even though I am not offering a digital service?
 
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