Van advertising

[estwig]

How about "really expensive builders, but we do a brilliant job"

What about............

No PG, No quote!!!

 

[KidsBeeHappy]

Seriously, hubby's business (house clearances) had a real time with basically stoned druggies phoning up and trying to get us to come and buy their landlords furniture.

It was very easy to screen out these calls/jobs, but it does waste your day, and some of them would just not take no for an answer, and then you end up being rude.

We had a slow change over a few years, incremental like, changing every part of the marketing to move the perception away that we would be a company worth calling for such jobs. I don't think there's a quick fix, not without loosing all the branding and positive stuff from the past.

Until then, keep drinking the tea, and instead of massively over quoting all them dafties quote them seriously cheap prices, and when they phone back be fully booked!!

 

[estwig]

Until then, keep drinking the tea, and instead of massively over quoting all them dafties quote them seriously cheap prices, and when they phone back be fully booked!!

LOL, that's inspired!!!!

 

[julieanne4]

thanks for the advice Matt, we did take quite some time to decide whether to have them sign written, we felt that it certainly looked more professional than the usual plain white van. We have advertised on several of the local free websites but again nothing from them either - I have sent goodness knows how many emails with our flyers & information so watch this space.

I tried to put a picture on here but havent got a clue how to do it -I have no idea what the url is for the picture - its saved in my pictures so I dont think it has one!!!

Can you take pictures of the van and put them up so we can see?

Remember that it does depend on the business and how you should advertise, if that makes sense. Trades people always do well with van advertising because they stay still in residential areas where people need their services.

Couriers however, people usually go online to find them. Well that is what I think would happen anyway. I have never seen a courier van and though, I need their number let me write it down. Instead I have google'd it.

It won't hard to have your details on a van like this, but I don't think it woudl bring in any business. For this type of business I would invest in the website, adwords and possibly flyers (we have printed quite a lot for couriers and with good results).

Matt

 

[J.D. Landscaping]

thanks for the advice Matt, we did take quite some time to decide whether to have them sign written, we felt that it certainly looked more professional than the usual plain white van. We have advertised on several of the local free websites but again nothing from them either - I have sent goodness knows how many emails with our flyers & information so watch this space.

I tried to put a picture on here but havent got a clue how to do it -I have no idea what the url is for the picture - its saved in my pictures so I dont think it has one!!!

You will need to upload it to Photo bucket or similar i think then use that pages "url"

 

[julieanne4]

You will need to upload it to Photo bucket or similar i think then use that pages "url"

as i havent made 15 posts yet it wont let me add a url!!!!!!!!!!!! try this webpage and if it doesnt work I assume you can go to my profile and look at my photo albums.

 

[J.D. Landscaping]

The Van looks ok to me, perhaps your expecting too much from it ? I wouldnt ring a courier just because i had seen there van, i would google 1 or perhaps look on ebay under services.

 

[AV Connections]

If I am honest your van generates no need for me to ring you?

What are you good at speedy delivery? It looks like a large van so I imagine you can take large items or big orders, maybe work on something like that?

 

[paul881]

Julieanne, I need to apologise in advance for what follows......

When I saw the picture of your van my heart sank - you seem to have fallen into the age old trap of seeing it from your point of view and not the customers.

Ask yourself, if you saw this van on the street or delivering to a neighbours office/house, what would you think it would be delivering?

In truth it could be anything! The "logistics" word in the title is a clue but not strong enough in my view.

Promotion lesson #1 - Company names are the least important item to promote - it's what you do that should be the leader.

Then a call to action should be included - "Call now for your free quotation/ consultation..." whatever.

Then a guarantee...Domino Pizza - "we deliver in 30 mins or you don't pay."

But I do like your strap line - Delivering with pride, Nationwide.

Again apologies, but I have to be honest :redface:.

 

[paul881]

We already have the 'we are expensive leave us alone look', just can't get my head round how to be seen as an extension specialist, without losing too much of our current 'brand image'

So if I understand you correctly, you only want to do extensions and loft conversions - nothing else? So isn't Boxby's suggestion worth considering?

 

[julieanne4]

hi

Really no need to apologise, to be honest we really dont like the company name but it was something we set up a few years ago, my husband was changing from a sole trader to a limited company and didnt think much about the name, at the time we thought logistics sounded more professional than courier but as you have pointed out logistics could mean moving anything - what we really want is some catchy name with couriers on it - however whats done is done... perhaps we need something added to the van - thats something to think about.

Julieanne, I need to apologise in advance for what follows......

When I saw the picture of your van my heart sank - you seem to have fallen into the age old trap of seeing it from your point of view and not the customers.

Ask yourself, if you saw this van on the street or delivering to a neighbours office/house, what would you think it would be delivering?

In truth it could be anything! The "logistics" word in the title is a clue but not strong enough in my view.

Promotion lesson #1 - Company names are the least important item to promote - it's what you do that should be the leader.

Then a call to action should be included - "Call now for your free quotation/ consultation..." whatever.

Then a guarantee...Domino Pizza - "we deliver in 30 mins or you don't pay."

But I do like your strap line - Delivering with pride, Nationwide.

Again apologies, but I have to be honest :redface:.

 

[paul881]

Phew....thanks for that

This is also the number one mistake when people advertise in Yellow Pages - start off with the company name instead of what the company does - in plain English.

Good luck!

 

[KidsBeeHappy]

a.a.a.a.a.a.a.a.1.11.1.1.1.1.1.1.1.1.1plumbing and heating ??

 

[paul881]

a.a.a.a.a.a.a.a.1.11.1.1.1.1.1.1.1.1.1plumbing and heating ??

You missed an "a" out!