Using Facebook groups to help collaboration in your small business

Mike_DesignFlowStudio

Free Member
Mar 29, 2013
38
3
One of my clients has just launched her fashion collection. She has a number of people working with her: PR and marketing people, her pattern cutter, manufacturers, fabric dyers, and me - her web designer.

My client always knows what's going on, however she doesn’t necessarily pass on everything to everyone. I guess only the marketing and PR people need to know what events are coming up, right? But what if there was a way to have a space where everyone in her team can see what's happening, share ideas and celebrate success.

Well, most people use Facebook, and Facebook has the handy groups feature which lets people come together to organise stuff. Up until now I’ve mainly used the groups feature to organise social stuff like planning road-trips with friends, but it works equally as well to collaborate on business projects too.

The advantage to using groups is that you can set your business group to be secret, so only the people you want to invite to it can join and only they can see the groups content.

We found that having the group did bring everyone together, and we were able to share ideas that helped the fashion designer with her collection. We celebrate success and key milestone achievements on the group. It’s also a space where we can support and promote each others business, so the pattern cutter can discover more about the marketing person, so she can refer more potential new clients.

So it’s not only the fashion designer that benefits from having her immediate team collaborating together in one place, but everyone else in her immediate team benefit too.

I thought this would be useful for others, so I have put together this guide: how to use Facebook groups for business.

Have you found other great ways to collaborate with your business team, and would you be tempted to use Facebook groups to better connect with them to share ideas and celebrate success?
 
J

jack_sparrow

I can't imagine my work with the FB group. It just makes everything so much easier. We all check our FB everyday, so if there's an emergency it's the perfect way to inform everyone about the problem. Not to mention it's the perfect place for some office gossip ;)
 
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Lynette

Free Member
Nov 21, 2013
16
5
I have never thought of using Facebook groups to work with clients and teams. I wouldn't be against the idea but there are plenty of free tools out there that come with all sorts of useful features to make collaboration easier such as Asana and Trello for example.
 
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