Urgent! need recommendations for purchasing consumer e mail lists

[BR27]

Hi,

One of our partners is wanting recommendations for purchasing consumer opt in e mail lists.

We are a company that offer consumers debt Managment, Debt Consolidation, but more importantly debt elimination processes. Our partner is wanting to start an e mail campaign to target the above. Preferably from people who have used a certain company and can highly recommend them.

Our partner is based in LA and I will put you straight in touch with them to finalise any deal because I am not too familiar with e mail marketing. If there is any further information you require, please let me know.
Thanks

 

[shayman]

Hi
I'm not quite sure what you are after. How are the emails going to be sent out? There are very strict criteria for email distribution lists and most email maketing companies will require proof that these people have subscribed and won't allow lists that are just bought. If you want to know more about email marketing then PM or send me an email.


Good luck
Martin

 

[BR27]

Hi
I'm not quite sure what you are after. How are the emails going to be sent out? There are very strict criteria for email distribution lists and most email maketing companies will require proof that these people have subscribed and won't allow lists that are just bought. If you want to know more about email marketing then PM or send me an email.


Good luck
Martin

Hi Martin,
Thanks for your reply. As I understand, these e mails will be sent to a splash page where the person will be given information and will have the option to sign up for a newsletter type e mail. They will thern be sent periodic information by e mail. They would have a double opt in before they would be able to register.
Does that make sense?

 

[shayman]

It kind of does but I've sent you a PM.
Please have a look.
Martin

 

[BR27]

It kind of does but I've sent you a PM.
Please have a look.
Martin

Reply sent, thanks

 

[faz]

well you have a couple of options:

First, You can run campaigns to build your own opt in list and broadcast to them yourself, managing the whole process.

Secondly is to rent from third parties who have their own opt in lists. Usually email marketing providers/list owners (ourselves included) will not release the list but they will come to arragnements to include a partner of to their database and then manage the whole process by including any suitable campaigns as partner offers and take care of the broadcasting, reporting etc

If you want any help with any of the above then feel free to pm me.

 

[webpromoterservice]

i wouldn't recommend purchasing email lists.it could get you in big trouble for spamming

 

[BR27]

i wouldn't recommend purchasing email lists.it could get you in big trouble for spamming

How can it be spamming when they are opt in lists?

 

[Mailing Manager]

Hi

I represent a UK-based email marketing company and we do not accept any purchased lists to be uploaded to our system. There is a fundamental reason for doing this and it goes above legislation and it is our company policy. When you upload a purchased list to a email marketing companies server, you could potentially affect every other company that is housed on the server. It would only take a campaign to be reported as spam but a handful of people on that list that did not want to be on the list and receive an email, to blacklist the IP address of that server. This has an adverse affect on the other companies that are housed on the server as it affects their deliverability due to the damaged IP. Our company and other companies like ours, very strictly enforce this policy to ensure that the lists on our system are high quality self-generated permission-based lists.

I would urge you not to buy a list purely on the basis that you will struggle to find an emali marketing company that will allow it to be uploaded to their system. I would hate for you to waste your money.

If you think that you could upload the list without informing the company that it is a purchased list, think again. You will have to tick a box to say that it is not a purchased list and if the IP does get black listed the company can tell whose list has caused it and charge you accordingly to repair the IP.

If you need any more info, please get in touch

Tim Wilson
Mailing Manager

 

[BR27]

Thank you Tim,

How do I get a database of opt in e mails then? We will collect these from the spolash pages, but how do we drive people there in the first place? The other problem is, I want to e mail 10,000 people per month, it would take me forever to collect that many.

 

[BR27]

Or to put it another way, how do I drive 10,000 unique visitors to my splash page every month?

 

[Mailing Manager]

I wouldn't recommend you buy any lists of emails at all as per my previous post. I would generate email address through good old fashioned marketing and networking. Capture information when people call your company as they have expressed an interest to start with. Trade shows, events and exhibitions are a good way to market your company and capture data. Offer a subscription form on your website offering the visitor and incentive to provide their email address.

I would re-empasise the point, do not purchase a list as you run the risk of not being able to use it for email marketing

 

[faz]

Or to put it another way, how do I drive 10,000 unique visitors to my splash page every month?

What is your splash page?
is your product B2B or B2C?
What is your target market?

 

[emailexpert]

Tim has clearly explained some of the many dangers of purchasing an email list, and there are others including damage to credibility, reputation, potential litigation and more.

You can use many channels to promote your splash page/squeeze page to generate opt-ins. There is even some opportunity to do this via email but lets quickly look at some of the other methods available:

- Forums, your on one, a good forum can generate plenty of targetted traffic
- Facebook & Other Social Networks, you can drive traffic from the sources
- PPC Advertising, advertising on the likes of google
- Twitter and other micro-blogging sites
- Blogging - run your own blogs to promote your splash screens
- Sponsor Blogs, CPM Advertising
- Offline advertising, classified adverts in newspapers, radio spots etc
- Video marketing upload a video promoting your newsletter to Youtube etc
- There are many other online marketing opportunities available

Now for email there are a couple of options:
1. Advertise in others newsletters. These are email subscribers and you can advertise in other newsletters extolling the virtue of yours. Find similar non competing publications.
2. SOLUS Sponsorship - where a newsletter broadcasts your message message to its userbase as part of a pre-agreed arrangement

Two others neither of which do I strongly recommend, and you need to be extremely carefull with are:

3. Co-Registration... google it. But be careful, there are many unscrupulous vendors and it can be worse than the (despicable, nasty, evil) practice of list purchase.
4. List Rental. This is similar to the Solus Ads many big publishing houses for example can create a custom list for you based on their subscribers and send an email message to them on your behalf. This is list rental and different to list purchase.

List Rental IF done right can be ok.

 

[Fergie12345]

Hi guys,

I am setting up a website in the next few months and have come across companies that offer opt in email addresses after reading your posts I am bit nervous about sending emails incase my ip is blacklisted. I. Thought a way round this would be to start small and purchase 1000 to start, but the initial email to the customer would have to opt in to receive weekly emails. Is this a potential way to work with current legislation and not get your ip address blacklisted?

Thanks

Fergie

 

[JElder]

You have said that you have companies offering you opt in email addresses. For the UK, there are only two valid options for opting-in for email:

1. They requested and email from your company - obviously, you won't be able to do this as they are new to you.
2. They opted in for the SPECIFIC offering and said they wanted information on companies on that topic. The example given was insurance. They opted in to get quotes from companies on car insurance, so you could email with that offer, but not home insurance.

It will be the second option, but you have to be very careful. I'd want to see the signup forms the email seller is using, the exact text of the signup email, and the timestamps for the signups - I suspect most have a short self life.

You also have to consider how many other companies they have already sold the data to as well, although that's for ROI purposes rather than legal.

Note that this actually excludes use for the far too generic 'we may pass your details to carefully selected third parties' that so many companies put on their contact forms. For email, this just does not comply.

 

[Claude & Celeste]

My advise is don't buy any list I have done it, giving a prize away with a magazine then buy the list of emails from the people who enter the draw (perfectly legal as far as know) but the unsubscribe rate is enormous and so you get a good ROI.

 

[Vip5Star]

Hi all,

I am looking for an email list of B2C,

Must be interested in Luxury Holidays
Double opt in
UK Based
Must have replacement policy for inccorect data

Any one no of a place?