Understanding How to Use Keywords and a Keyword Checker

[SeanDigitalSave]

Hi Guys

Quick one before I start changing all the text on our website

I am looking at optimising the keywords on our website. I just want to know, is this the basic premise.

I search "samsung charger" using keywordtool.io and its give me a long list of instances where "samsung charger" has been used. For example, the top one is "samsung charger cable". So, does that mean I should be working the phrase "samsung charger cable" into the product description?

Now, there is a list of "samsung charger" results, obviously I don't want to keep repeating "samsung charger" in my product description, so how do I go about getting more of those keywords in my desciption without it reading something like'

Is your Samsung Charger cable damaged? Is your Samsung Charger not working? You can buy a Samsung Charger from us. Etc Etc

Also, I noticed the results were categorised into letters of the alphabet. What is the reason for this?

Thanks
Sean

 

[Karl B]

Hi Sean,

That particular keyword tool is good and we mainly use it for content ideas, just like you are doing. I'd be careful not to shoehorn too many phrases in at once because Google might see it as spammy. Use the autocorrect on Google as well, start typing "samsung charger" in and see what it suggests, the results are usually quite similar to keywordtool.io but often gives you other suggestions as well.

Use Google keyword tool as well, you may see some different results and you can see the search volume for each as well. Also, look at what keywords your competitors are using as well.

 

[Tin]

Firstly, I'm assuming that you're talking about your product description and not your Meta description and I'm basing my answer accordingly.

It makes sense to make your main keyword phrase 'samsung charger cable' because you should be able to target both the two word phrase 'samsung charger' and 'samsung charger cable' within the same piece of copy.

I have two main rules of thumb when writing the content of a page. I top and tail the content and I include a semantic field within the body of the copy.

Firstly to top and tail the content you need to get your main keyword phrase, verbatim, before the first full stop of your opening paragraph and secondly you should repeat the main keyword phrase, verbatim, somewhere within the last paragraph of copy. This should be the only times you need to use the main keyword phrase verbatim. Although I usually try to include the individual words from the phrase but break them apart slightly within the rest of the copy, something like this:

"looking for a charging cable for your Samsung phone?"

I'll then create a semantic field around the main keyword phrase, compile a handful of related words that can help to support the theme of your page. Some are easier than others but if you get stuck then try using a thesaurus. Some examples based on this 3 word phrase (Samsung charger cable) might be:

charging, charge, charges, phone, phones, mobile, cables, flex, plug, socket, battery, etc.

I'd then use this semantic field to describe your product and to sell it to your visitor. Ideally, you should aim for around 300 words and I've based these suggestions on this figure. Should you be in the enviable position of having 500 plus words on a page then it is possible to include other instances of the full keyword phrase verbatim.

Hope that helps

 

[SeanDigitalSave]

Both very good answers and both give me a much better understanding of how to move forward with this. Thanks again guys!

 

[SeanDigitalSave]

Another quick question. When using the keywords I've found through my search, do they all have tol follow the initial word I searched.

I.E I search Nokia headphones and get this list.


nokia headphones bluetooth
nokia headphones with mic
nokia headphones coloud
nokia headphones india
nokia headphones price
nokia headphones flipkart
nokia headphones button
nokia headphones bluetooth price india
nokia headphones snapdeal
nokia headphones amazon

Can the keywords (in bold) be used on their own or must they always be used in following the original search term. Thanks

 

[Karl B]

Hi Sean,

As Tin mentioned, semantic search means that you don't necessarily have to use the keywords in the exact order and looking at the keywords you've included I think it'd be quite difficult to include them in a piece of content naturally. However if you are targeting "nokia headphones bluetooth" then you could write something about nokia headphones and they're bluetooth benefits (if they have it) and Google would see that as a relevant piece of content for the keyword.

Hope that makes sense!

 

[SeanDigitalSave]

Thanks Karl, I thought that, just want some clarification.

 

[StevePoster]

Consider "samsung charger" as you main keyword and it doesn't need to be exact which means you can create other related keyword phrases related to the main keyword. Try to use Reddit as your source to search for the most talked keywords in threads or topics.

 

[Ideaswise]

All good advice. Also it's fine to use synonyms as well these days to avoid overusing your main term. The same with anchor text (text in hyperlinks). Nowadays don't just keep repeating your main keyword term in links pointing to that page, but mix it up.

 

[SeanDigitalSave]

Thanks for the synonyms tip, that helps a lot!

 

[Louis Porter]

I'm afraid I don't have any experience using this tool myself, but I would suggest that you try using the keywords semantically. I agree with Ideawise, it will also help you rank for more keywords and bring in more traffic.

 

[money road]

Another quick question. When using the keywords I've found through my search, do they all have tol follow the initial word I searched.

I.E I search Nokia headphones and get this list.


nokia headphones bluetooth
nokia headphones with mic
nokia headphones coloud
nokia headphones india
nokia headphones price
nokia headphones flipkart
nokia headphones button
nokia headphones bluetooth price india
nokia headphones snapdeal
nokia headphones amazon

Can the keywords (in bold) be used on their own or must they always be used in following the original search term. Thanks

All these terms have different meaning(ask yourself: what user wants by writting this term in google search box?) and yes it should be in the original. use phrase in:
url- e.g. http://www.yourdomain.co.uk/category/search-term
depends from article H1,H2 and etc
body text/product description
meta description
keywords
microdata e.g. schema.org- product

 

[Shopclicks]

The best tool I've found for creating relevant, keyword rich content is Google Adwords. I would start various campaigns relating to the items you sell and use every keyword/phrase you can think of (and those which are relevant from Google's keyword tool) in those campaigns. Depending on the number of products you sell and the number of different campaigns you require, the landing pages should be either the category or the product (not just your homepage).

Aim to get each keyword/phrase into a consistent position in a search. I aim for 3rd position. This is important if you want to compare apples with apples. It is important that your Ads are relevant to the landing page.

I would run these campaigns for at least 30 days to give you a good overall picture of which keywords/phrases are going to work best for you in your page/description content. After thirty days, rank the keywords/phrases for all of your campaigns by impressions. The top ranking keywords and phrases are the ones you should be using in your content. No guessing required.

Granted, this is going to cost but there is no better way to find out exactly what people type in a search when looking for the types of products you sell. And therefore the keywords you should be focusing on in your content. You might even offset the cost with additional sales.

 

[ukbf0001]

Use the link assistant Rank Tracker (download the free version first though) that should tell you all the information you need (and more) http://www.link-assistant.co.uk/rank-tracker/ - it will even give you an idea of actually how difficult it is to rank for a keyword

 

[darlen78]

I think the most important factor we all miss is the keyword competition analysis.