TrustPilot for my website..

[LancashireLad]

Hi,

My website has been live for just over a month, as a way of building trust with customers I am considering signing up to Trust Pilot on their basic package of £75 a month.

I am just wondering does anyone else use Trust Pilot for their website? and how have they found it in terms of benefits to their business.

Thanks

 

[Pressure Hosting]

Hi! I have never used Trust Pilot I always think these review sites charged excessively for such basic service. Personally I use the Review Centre, which is a lot cheaper, and have good widgets to place on your website. Do you have Facebook and Twitter accounts? These are one of the best places for reviews. Simply ask a customer to write a review and its simple! These review sites often make people sign up, to simply post a review. So unless your customers already have accounts, they may be put off from writing you a review. Another thing you could do, is add a blog on your site for reviews. I find a mixture of all these is always good, optimising your chances of a review.

Hope this helps!
Ross

 

[ryedale]

We use Trustpilot and find it works well. The reviewer has to supply an invoice number for the item they are reviewing which means it gets marked as a valid review

We have a ReviewCentre page as well but the trouble with that is that it has adsense plastered all over the page for alternatives to your company so we don't tend to direct clients towards that

 

[LMDServicesUK]

Like wise our experience of Trust Pilot is that only Merchants who have actually used our services can post a review Good or bad, so at least you know it is not being created as a result of people wanting to big you up or do you unsolicited damage..

As to cost I guess it depend on how long you can sign up for to see if it works for your business..

 

[LancashireLad]

Thanks for the replies everyone.

The reason i was enquiring was that some of our competitors seem to utilise it quite effectively and promote it on their website to give the customer confidence in the service / product they provide.

We started of on eBay / Amazon and are used to people giving feedback on the products we provide and see trust pilot as an extension of that on our website.

I will give them a cal on Monday and take it from there.

 

[iKam]

Especially for new websites trust pilot can help with abandoned carts. I think there's another one too, ekomi or something?! Trust pilot isn't the only one in the market for a 'website seal'. However I must admit I do think trust pilot is the leader in this market. If you really think it's going to help generate the sales then focus on the ROI on that £75. Spend to make money

 

[james-right]

Hi,
Having first hand experience with many reviews websites, I can say that they are not 100% reliable. Some review sites do put reviews for their customers for extra money. As far as trustpilot is concern, I have personally used it and it is one of the most expensive review sites and I am not sure what benefits it gives to your website. If you are getting clicks and no sale then its not good for sure. I have also read different forums where people are saying that trust pilot and other websites charge money to put reviews, but not sure about that.

 

[ecoleman]

We used to use Trustpilot when then initially launched and they offered us a price of £15/month.
After a year they wanted to increase this to £30/month which we thought was a bit excessive for what they actually do so cancelled and moved all our reviews onsite. Now their base package is £75/month which is just not worth it IMHO.

We now send our own emails out 7 days after dispatch and ask the customers to leave a review which gets published on our own site.

I know that these are sometimes questionable as you have the opportunity to write your own fake reviews, but the trick is to publish your bad reviews as well.
No company is perfect and you will always get a customer here and there that will leave a bad or average review. In these cases we publish them and leave a polite comment either explaining our side or letting people know what we have done to resolve the problem.

If customers see a mixture of good and bad reviews they are more likely to believe them. Obviously thought the idea is to have more good than bad reviews A company that has 1000, 5 start glowing reviews is lying.

 

[ryedale]

Have to say that Trustpilot has been great for us. It's brought in a lot of work from people who have found us by searching through the design and hosting categories on there

It's easily paid for itself

 

[ecoleman]

Yes, there is that aspect. We still get referrals from Trustpilot for the reviews that were placed there when we used them.

Just not worth the money they are asking per month.

 

[ryedale]

Depends what your line of business is I guess

We pay £60 a month and it's brought in about £3k of work since we started in Jan

 

[gytisceglys]

I am using FREE account. Can I use TrustPilot logo on my website? They asking to pay for that.

 

[Tim Ford]

We used to use Trustpilot a long time ago, found they where getting very expensive (Had multiple revenue streams), however there SEO rankings are very good, we now use Reviews.co.uk which have a great portal and multiple packages for different sized business, which fell inline with our business requiremenst. Trustpilot however still ranks higher for our business reviews even though it's not having reviews posted to it.

We also find that responding to reviews really does drive business as well, irrespective of the platform being used, people see that there is someone sat at the end of a computer , there are still a lot of business that don't respond to reviews and i think it's a waste of money having reviews and not utilizing them to there full.

@ecoleman made a really good point as well, i see there is nothing wrong with having a bad review, handled correctly you can improve your customers services or fix an issue that you where not aware of, we respond to all our reviews in the best possible manner irrespective if they are negative or positive.

Tim.

 

[bijutoha]

Very interesting query, Becuase I'm continuously taking the benefits of using TP since 1 year. You know that is a better platform to know the customer's needs. So, we could pinpoint the problems and track our progress, gradually.

 

[antropy]

In what ways is it better than Google Reviews?

 

[Tim Ford]

In what ways is it better than Google Reviews?

Hi @antropy, TrustPilot can be moderated, Google Can't you can only respond

You have to have a google account to leave a google reviews, some people don't like signing up to Google, however from memory you have to use and email address to leave a review with Trustpilot.

Tim

 

[makeusvisible]

We use TP extensively for a few clients. It does and can work very well.... but a few things to keep in mind.

It will improve your buyer confidence rate, as long as you have good volume.

The automation works brilliantly. We usually auto-trigger the invitation email to the customer 48 hours after the order, which result in quite a high rate of reviews.

If your using Adwords, it's a no brainer....the stars are going to give you additional column inches on your Ads, make you stand out against your competitors, and improve your click-thru-rate (and thus improve your quality score and cost per conversion).

If you gain product reviews, I highly recommend that you implement rich snippets code on your product pages, as again...this give your organic listings additional column inches in search results, and WILL improve your click thru rate.

If you really want a cheaper option, consider reviews.co.uk which can also work well. Trust Pilot without a doubt is the best review service provider...without sounding like a salesman I can't sing their praises highly enough.

Best of luck.

 

[Sam Drury]

Trustpilot along with FeeFo are expensive for what they do, and when it comes to product reviews I feel they don't actually do it very well. Trustpilot is at least well known.

If you simply want stars in your ratings there are cheaper systems, in fact the Google version is free. Other companies like Yotpo offer a lot more (but are quite expensive), or reviews.co.uk. I am signed up to a 6 month free trial with trustr.cloud, as we migrate from using Feefo.

 

[Will Wright]

Does anyone know what their current prices are like?

It feels a little like they have the market cornered when its an open platform that ranks so well!

 

[lesliedocherty]

We use reviews.co.uk and find them pretty good, no complaints, we did speak to trustpilot at time of deciding and found their pricing to be crazy, when we toild them we were going with reviews, they did offer a better price, but felt that they would most likely jack the price up next year.
Our web provider charges a few hundred to integrate, so din't want to be paying for integration again, so went with reviews.

 

[Will Wright]

Do you find they rank well in google vs the likes of trustpilot?

 

[pelparc]

Speaking as a consumer i absolutely HATE receiving endless requests for reviews, reminders that i haven't done a review yet, do you want to take another look at such and such etc. etc. Aghhh just leave me alone! I realise i am probably on my own. If i want to review a product then i will do so. I hardly ever bother looking at reviews any more as so many appear to either made up or pointless with stuff like "it only arrived yesterday but the box looks nice and the postman smiled" and "this strawberry flavouring is horrible as i do not like strawberries".

As a seller we found that the inbuilt reviews on our eCommerce platform to actually rank better on google than trustpilot (we did a trial about 4 years ago). We found that none of the trustpilot reviews displayed the oh so meaningful 5 stars in a google search yet almost all of the products using the inbuilt Magento reviews that come up in google displayed them. We never chase or ask for reviews yet we do have thousands of them for products. However i must admit that over the last 2 years the amount of reviews we get has reduced considerably from its heyday. Is this consumer review fatigue, perhaps i am not the only one who is fed-up receiving the endless requests.

 

[Christopher Day]

great benefit. Doesn't just help with conversion, but a means to understand your customers better