Trading As rules

[Li.sa]

Hi all. I currently own a limited company that serves my main business purpose. The name doesn't really 'fit' my new venture into different business sectors (along the same theme), so I want to create a different name that is more engaging to the target audience. I think I understand that I need to specify 'Trading as' within letter heads emails etc, On a facebook page, could I bury this somewhere rather than having it glaring from the cover page (maybe in the about section?) and secondly, is there a phrase I can use that makes it more engaging (and not like you are trying to hide something)? Thanks in advance.

 

[Scalloway]

Why do you want to bury the company name? The whole point of the law is transparency in your dealings.

 

[L.H.M]

Doesn’t really ‘go’ with the ‘new’ part. It ends with ‘consulting’ but needs to end with technology or cloud or something that resonates with the likes of builders plumbers etc. I considered dropping the second word all together but Consulting is in the trading name.

 

[Lisa Thomas]

I think the answers are on your duplicate post.

 

[Li.sa]

Duplicate?

 

[Gecko001]

The "trading as" bit is usually put in the footer in small print or in the "about us" tab of a website. As long as you make sure that you have the details of your Ltd Company somewhere. I have seen people use the term "Trading Name is a trading name of Ltd Company Name" This can be less conspicuous than using "trading as".