Trademark registration query

[faz]

Hi,

I'm in the process of to register a series of trademarks (International) and have some queries:

I hear that you cannot be descriptive in your mark & registering in black & white gives you 95% coverage. My queries are:

1) I would like to register my brand logo & text, the structure of which would be for example:

styled number e.g. 7 in art/image format

text e.g fit wonders (making sure it's not descriptive)

LONDON (would adding London be too specific or classed as descriptive?)

strap line: Uniting Fashion with Beauty (would this be classed as descriptive?)

2)I understand submitting in black & white gives us great protection & has 95% coverage, what 5% is not covered??

3) Is it possible to have up to 3 lines of text (excluding strapline/london under my artwork to protect relative names e.g.


styled number e.g. 7 in art/image format

text 1 e.g fit wonders (making sure it's not descriptive)

text 2 e.g work it (making sure it's not descriptive)

text 3 e.g burn it (making sure it's not descriptive)

LONDON (would adding london be too specific or classed as descriptive?)

strap line: Uniting Fashion with Beauty (would this be classed as descriptive?)

Tearing my hair out trying to get my head round this all...Thanks in advance for your help.