Top Sites for my Keywords are US Based can I get the UK Market?

[Sparetoolparts]

Hi Guys

I've been doing the course on fresh banana's and am following the guide on getting seed keywords and making keyword lists based on Adwords keyword planner.

I have a top category page with 3-4 keywords that have between them 4-5k avg monthly visitors, which I would like to target. When I look at the sites at the top of the list, they are all US based companies, with no UK companies appearing in the first 2-3 pages. When I add UK/Ireland into the search terms in keyword planner the searches are getting a few 100 max. But I know from my site that I sell 90% of that brands products into the UK market.

So my question is, what strategy could I use to lure the UK customers to not use the US firms and come to a UK based supplier. I can add UK/Ireland to the Meta Titles and the descriptions etc, but should I still target these kewords dominated by the US suppliers and hope that my serps with UK in them will get my CTR's?

 

[altonroot]

It depends on TLD as well. If you have .co.uk domain, it will get automatic benefits. If you don't then you can set preferred geographic location in search console.

 

[Erminoli]

If you're focused on the UK market, why don't you use UK-related long tail keywords?

Let's say, you're selling apples, why not promoting keywords like

"The best British apples"
"British variety of apples"
"Manchester Apples"
etc.

Well.. we could obviously help you more, if you tell us what you're doing, but I'm hoping you get the idea.

 

[webhostuk]

Yes it all depends on the keywords and content you use to target UK market , If you do it correctly everything is possible.

 

[Manish Saini]

If you have a .co.uk domain then I will get a benefit. Also as you said you can add country or local location, so add that it will also help. After that also target keywords in the website content and do not forget to add the location in content too.

Then do not forget to add your websites to local business listings, directories, and classifieds sites. That will help your website more to get local recognization in search results.

You can also claim google business listing, to increase presence of your website