Tagline/Strapline Ideation

[StephenSumner]

Simple question, what is the best way to go about creating one for my business, I'm a technical marketer so the concept is a little harder for me as I'm not such a wordsmith!

Any help would be much appreciated

 

[ethical PR]

What's a 'technical marketer' ? What is 'ideation'?

If you are a marketing professional you should be able to develop a strapline (if you need one) based on your brand positioning.

Start from there.

 

[Mr D]

Simple question, what is the best way to go about creating one for my business, I'm a technical marketer so the concept is a little harder for me as I'm not such a wordsmith!

Any help would be much appreciated

Whatever works.

Make a list, keep it with you. Add to it in spare moments, add to it when thinking hard about the subject.

 

[StephenSumner]

What's a 'technical marketer' ? What is 'ideation'?

If you are a marketing professional you should be able to develop a strapline (if you need one) based on your brand positioning.

Start from there.

I do stuff that most marketing people cannot, PROPER in-depth SEO, bat-shit crazy PPC and other cool stuff. I do the nuts and bolts, but I'm shit with content and words. Not overwhelmed by someone in the PR industry talking down to me either.

As for the word Ideation, here is the dictionary... https://www.dictionary.com/browse/ideation?s=t Someone in PR should have a better vocab than a crazy-ass technical marketer eh! To busy "spinning" I suppose.

I have some rudimentary ideas but need some proper help on how on the process to advance them, that WAS what my post was about.

 

[Scott-Copywriter]

Hire a copywriter.

 

[StephenSumner]

Hire a copywriter.

I'm not after copy!

I would like help in the process of devising a strapline/tagline. If I have product descriptions, generic blurbs, intros, product manuals etc I will certainly hire a "copywriter".

 

[Scott-Copywriter]

I'm not after copy!

I would like help in the process of devising a strapline/tagline. If I have product descriptions, generic blurbs, intros, product manuals etc I will certainly hire a "copywriter".

A tagline is copy. It's just a small piece of copy.

You've said you aren't much of a wordsmith. Copywriters are.

I'm not fishing for work, but this is the kind of thing copywriters do all the time. If you find a good one, they will learn about your company and your target message, and then write up some tagline ideas to encapsulate what your business is about.

 

[The Byre]

I do stuff that most marketing people cannot, PROPER in-depth SEO, bat-**** crazy PPC and other cool stuff. I do the nuts and bolts, but I'm **** with content and words. Not overwhelmed by someone in the PR industry talking down to me either.

I can see why you need help - but psychological help might be more appropriate, given that response.

 

[Mr D]

I'm not after copy!

I would like help in the process of devising a strapline/tagline. If I have product descriptions, generic blurbs, intros, product manuals etc I will certainly hire a "copywriter".

You are after what a copywriter does. Words.
You do not want to do it yourself, fair enough. The people you would hire to do it ..... Often called copywriters.

Use one, do not use one, makes no difference to us. A little politeness can pay dividends however.

 

[StephenSumner]

Hire, Hire, Hire

Ok I get it.

 

[dotcomdude]

I do stuff that most marketing people cannot, PROPER in-depth SEO, bat-**** crazy PPC and other cool stuff. I do the nuts and bolts

Forget what you do. What do your clients get out of what you do? What do you make happen for them?

Put that into a plain English sentence that is easily understood - then strip out any unnecessary padding and you've got your tag-line!

(unless you're a very large business, in which case your tag line can be much more fluffy)

 

[NickGrogan]

I do stuff that most marketing people cannot, PROPER in-depth SEO, bat-**** crazy PPC and other cool stuff

Ok, but that's not marketing, that's SEO.

Definition of technical marketing:

Technical marketing is marketing that focuses on the key specifications and features of a product.

Calling yourself a marketer when you offer SEO is going to make a tagline difficult.

You seem a bit angry, maybe build that into your tagline

"Smashing the xxxx out of SEO since 2018"

"SEO/PPC/WTF"