Tag Lines

[dan johnston]

Hi Folks

I'm after some advice regarding the laws/rules/regulations regarding the use of tag lines with a company logo.

For example:

'Britians No 1..............'

'The UK's leading........'

I'm currently in the process of having my company logo designed and I would like to use a tag line but I'm unclear what is permited in terms of self praise. Any help would be much appreciated.

Thanks

Dan

 

[fastfences]

Is the praise deserved or earnt? I think it would be risky being UK's number 1 whatever, without a good reason and perhaps stats to prove statement. If someone were to ask you, 'How do you know that you're no.1,' you need a good response so you don't sound full of crap. This is why many companies using this type of tag will often say, 'Arguably the best . . . or whatever, just so it's not a full fact statement.

Can you word the tag to the effect of: Striving to achieve (whatever); or, 'Striving for supremecy as UK's (whatever).

Cheers, Nigel
PS. Just don't rip mine off :wink:

 

[Ian J]

Can you word the tag to the effect of: Striving to achieve (whatever); or, 'Striving for supremecy as UK's (whatever).

I'll leave Jonathon to provide the official answer but I don't like your suggestion as "striving to achieve something" implies that you haven't done so yet and perhaps the reader should carry on looking for someone who has achieved.

 

[Rob Holmes]

I would say make your tag line a variation of your USP (Unique Selling Point)

This way it cleverly markets you.

Rob

 

[dan johnston]

Thanks for the advice, what about:

'The leading.........'


'The Premier .........'

Are these acceptable or simple naff

 

[bwglaw]

From a business perspective I would concur with comments above i.e. 'striving....'

From a marketing perspective I would suggest a strapline is your USP or something that sums your aims up. Ours is 'Making business life easier..' This was gratefully created by our PR Consultant.

From a legal perspective, avoid using statements that may appear to be misleading and cannot be substantiated by facts or evidence. Avoid a statement that may imply a guarantee or a condition of some kind.

I strongly suggest you take the marketing perspective because that is the whole point of having a strapline.

McDonalds use 'Im loving it' - they do not claim to be the best burgers in the world etc. Their strapline promotes the enjoyment of food (for some people anyway )

 

[gary]

Thanks for the advice, what about:

'The leading.........'

'The Premier .........'

Are these acceptable or simple naff

I really would avoid using those and similar phrases - they tell your customers absolutely nothing. I've come across companies that have just started up, claiming to be the UK's favourite whatever, or leading whatever - how can they be if they're only a week old? :roll:

Stick to something that is believable, and tells your customers something about what you do. It'll have far more effect.