Subscription Page

[monthlylocal]

Hi Guys,

I need to put together a funky subscriptions page to encourage people to subscribe to an online service.

Does anyone have any examples of good, effective subscription pages? Or perhaps some views on what should be included to make a good one?

Thanks

Trev

 

[newsvend]

Without a doubt, you should test a few subscription pages using a tool like Google Optimiser (available through AdWords). There are other alternatives. This will allow you to see which subscription pages pull the most over time.

Aside from design / formatting changes, you could also test:

Special price offers
Extra incentives (add-ons with high perceived value/small actual cost)
Two-part forms vs Single forms
Mini-subscribe forms in the columns of other pages of your website
Testimonials