Student in Ba business need help in case study. PLEASE

[bastudentinbusiness]

Hello Everyone :?

I am a mature student who struggles in business case study, as I never did business at school. I have a HND in administration and a diploma in HR. I just started a BA top up in Business and I found it hard as I only studied in French... anyway.

I have my first case study on airlines " Chaos in the skies - the airline industry pre and post 9/11 and Rynair" (Johnson & scholes) text & cases.

My problem is that I don't have any idea :roll: on how to start the case, how to analyse it, how to present it. I just don't now what to do. Even if I understand the cases, I just don't know how to do a case study in English.

Please any guideline and advice will be welcome. I need to give my work on Friday the 7th.

Thanks you very much in advance

A lost student in Business
:shock:

 

[JoyDivision]

Mods please forgive me if I am now allowed to link to other forums but I am a moderator on this forum and I think it really help you.

http://www.thestudentroom.co.uk/index.php?

There are a lot of business students on there so if you don't get much luck here then try that site.

 

[bastudentinbusiness]

thank you verymuch anyway

 

[Tiggy]

I just visited the student room and it is great!

I am considering starting a degree in Business Studies, part-time, so this will be invaluable.
Many thanks
Tiggy

 

[LindseyMHC]

Hi Lost Student,

Up until 2 years ago I worked for the aerospace trade association and know the Research department did a lot of work on this subject - have a look at their site www.sbac.co.uk and put 9/11 in the search box.

I've just done a quick search now and one article it called up says: "In general terms, the aerospace and defence markets are now into recover from the effects of 9/11 and the SARS epidemic. In retrospect, these crises seem to have had no lasting impact on either market. This is perhaps understandable given the lead times and inertia effects in the aerospace sector which are generally impervious to short term shocks. In terms of the lead civil indicator, airline traffic, the industry recovered from the first Gulf War within two years (check). Now, three years after 9/11, ICAO is predicting air line traffic growth in line with world GDP growth - marking a near return to the historic growth path. Indeed, the ICAO prediction is suggesting rebound growth to 6.2% over 2004 and 5.4% over 2005 and 5.2% over 2006. The 5% base line is also reflected in the last Airbus Global Market Forecast and comparable Boeing views. However, the down turn has lost some two years of real output."

The SBAC will be an excellent place for you to start your research and they can probably give you new information leads as well.

Hope this help.

All the best,

Lindsey.

P.S. Been there and appreciate what you have to do, I did by BA Business Studies in the early 90s.

 

[Cornish Steve]

The most successful airline in the world in recent years has been Southwest Airlines. This is the company that inspired most other discount airlines in the world. Southwest has remained profitable while their competitors have lost fortunes larger than we can imagine.

To understand the business case behind discount airlines, I recommend a book written by the founder of Southwest Airlines: Herb Kelleher. The book is called "Nuts!".

It's all about focus, strategy, and persistence.

- Their customers are people who could drive the distance but find it quicker and cheaper to fly.

- They fly only one type of plane, so maintenance costs are reduced.

- They reconfigure their planes so there are no gangways, no privileged seating, and no assigned seats.

- They fine tune their processes. In particular, Southwest is famous for its 12-minute turn-arounds. This allows them to maintain a smaller fleet than other airlines.

- They make flying a bundle of fun. Employees dress informally, everyone is friendly, and they play practical jokes.

- They took a unique approach to unions, basically creating their own. Airline management and union leaders work together closely.

- Employees are proud to work for the airline. This company understands the principle that a company must, first and foremost, treat its employees right. Happy employees, in turn, will treat customers right.

Good luck with your assignment.