Starting up Staffing agency to private care sector questions

[Lacey1234]

I’m in the process of starting up an agency to supply to the private care sector (nursing homes, residential homes, learning disability services) based in the South west.

I’m wondering what smaller agencies are charging their staff out at. I’m looking at £23 hour of just weekday rate, but as a smaller not yet established agency, I don’t want to go in too high and put off potential clients and ruin the business before even starting.