- Original Poster
- #1
Hey Forum,
I currently sell clothes and underwear on ebay, making just enough money for an eighteen year old lad to live on. After having a bit of pressure piled on me to 'get a job' I've turned my attention to creating a clothing label.
I've come up with what I feel is a good name for the label, and after doing a bit of research others seem to like it too. It is fully aimed at the male population, age range 14 - 24.
I figured my first process will be to get the prototypes created, and have already made enquires. I usually pay just under £2 for the plain underwear I sell on ebay (buying them in sizeable quantities of course) but for a sample/prototype of my own label one (the very first) piece of underwear is going to cost me £50.
Once the sample has arrived I guess I should set up appoitments with local shops and try to sell them my product in the hope that they'll place an order.
However, I'm a little stuck on what the buyers at these shops will be looking for; do they want a brand that is completly different to all the others on their shelves? will they want me to explain how I am going to market my label?
Basically what I'm asking is, from a buyers point of view, what will he/she want to know and look for in my presentation? and do you think I should try and create something completely different to all the other types of underwear on the market at the moment, or keep it plan and simple...
Thanks
I currently sell clothes and underwear on ebay, making just enough money for an eighteen year old lad to live on. After having a bit of pressure piled on me to 'get a job' I've turned my attention to creating a clothing label.
I've come up with what I feel is a good name for the label, and after doing a bit of research others seem to like it too. It is fully aimed at the male population, age range 14 - 24.
I figured my first process will be to get the prototypes created, and have already made enquires. I usually pay just under £2 for the plain underwear I sell on ebay (buying them in sizeable quantities of course) but for a sample/prototype of my own label one (the very first) piece of underwear is going to cost me £50.
Once the sample has arrived I guess I should set up appoitments with local shops and try to sell them my product in the hope that they'll place an order.
However, I'm a little stuck on what the buyers at these shops will be looking for; do they want a brand that is completly different to all the others on their shelves? will they want me to explain how I am going to market my label?
Basically what I'm asking is, from a buyers point of view, what will he/she want to know and look for in my presentation? and do you think I should try and create something completely different to all the other types of underwear on the market at the moment, or keep it plan and simple...
Thanks
