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In your example that is not spam.so say i went to an online directory and searched for local aerial installers and emailed them to promote a new ultra slim portable ladder, which is relevant to their business as its something they use every day (prob..). so if i emailed all ten installers listed there would that be spamming... in my opinion, no as its only going to be one email and if they dont reply i prob wont ever email them again, also the business email is bound to get businedd related emails esp if you put it online.
Its just that some mail providers have spam policies that don't really make sense in practice.
Generate or facilitate unsolicited commercial email ("spam"). Such activity includes, but is not limited to
- sending email in violation of the CAN-SPAM Act or any other applicable anti-spam law
- imitating or impersonating another person or his, her or its email address, or creating false accounts for the purpose of sending spam
- data mining any web property (including Google) to find email addresses
- sending unauthorized mail via open, third-party servers
- sending emails to users who have requested to be removed from a mailing list
- selling, exchanging or distributing to a third party the email addresses of any person without such person's knowing and continued consent to such disclosure
- sending unsolicited emails to significant numbers of email addresses belonging to individuals and/or entities with whom you have no preexisting relationship