SMS Marketing.

[AT700]

Does anyone here use SMS Marketing? Or would you consider in using SMS marketing?

Is it effective? I notice a lot of multi nationals use it.

Regards,

Andy.

 

[ethical PR]

It's like any other communications channel - it depends what service or product you are using it to promote.

It can work well for example on an opt in basis, if you are promoting events or special offers at local entertainment or leisure venues.

Personally I don't recollect receiving SMS from multi-nationals...be interested in hearing how they are using SMS>

 

[AT700]

Most providers have 'clients' pages which when clicked on are littered with multi nationals! I presume they would use SMS to send offers and updates etc. to customers.

I would only use it on an opt in basis to promote events.

I'm going to give it a go I think..

 

[StevePoster]

Sms marketing is a fast way to reach your targeted audience but also the fastest way to ignore your approach. When it comes to sms marketing be creative and specific to the users for them to easily adapt your interesting field.

 

[John Bawcombe]

theres lots of law changes coming in on sms marketing - ensure you using a reputable broadcaster - huge fines are now going start to happen - i have been sms broadcasting daily for a few years - it can be very succesful if done right

 

[quartzdata]

Also ensure you process opt outs/unsubscribes and keep your data clean. HLR checking can help you weed out dead numbers and save a lot of money against SMS charges as well as improve campaign results.

 

[webboy]

Yes , it can be very effective if you have a great marketing plan in place. We use SMs and it has been of great uses for our targeted audience.

 

[Mike W]

Works for the instant impulsive smaller value purchase, like a meal or drink etc. Works well for Dominos as an example. Not so sure it's as effective as a marketing method for many other business types, although useful as a text reminder service for the likes of dental appointments etc.

 

[VicDadson]

There are huge range of ways that people can use SMS, not just for straight marketing. Many multi-nationals will use it for internal comms, logistics, click-and-collect types messages, as well as promotional communications.
It can be highly effective when used properly, open rates are typically over 98%. If you're interested in seeing how other companies have used it & how effective they found it, Textlocal have a section of their website focused on case studies which should give you some more information (sorry, can't post a link, I'm too new!).
Hope this helped!