SMS Marketing

[Daniel090389]

Hi all

Have just joined the forum.

Hope you are all well and someone can help me.

I am looking to market the consumer via SMS messaging. However I am not too sure on the legal for this.

Is it possible to purchase lists of names and mobile numbers? - If so does anyone know a reputable supplier?

If not does the consumer need to 'opt-in' in order for me to send them SMS messages.

Any help and advice would be greatly appreciated.

Regards

Dan

 

[Adam Loveday]

Hi Dan

You can certainly buy, or rent, consumer lists for SMS marketing. The key legality is that the consumer must have given permission (opted-in) to receiving third party marketing messages via SMS. A legal consumer SMS marketing list will carry the necessary opt-ins in the form of a date and time stamp and the source of the opt-in(eg URL for Web opt-in).

I'd be pleased to have a no obligation chat with you regarding SMS and share some knowledge with you.

Kind regards

Adam

 

[RadiusBPO]

Hi all

Have just joined the forum.

Hope you are all well and someone can help me.

I am looking to market the consumer via SMS messaging. However I am not too sure on the legal for this.

Is it possible to purchase lists of names and mobile numbers? - If so does anyone know a reputable supplier?

If not does the consumer need to 'opt-in' in order for me to send them SMS messages.

Any help and advice would be greatly appreciated.

Regards

Dan

Hi

SMS Marketing is something I offer on a partner basis with a specialist company who are the cheapest in the UK.

First of all the data you are looking for is "opt in" this means at some point the person has agreed to be sent marketing sms messages.

Yes you can buy the data. For raw data its around £4-10 per 1000 numbers, for segmented its hard to say. If you wanted to go after people with a specific hobby then its up to around £60 per 1000 numbers.

What sort of campaign are you thinking of?

Andy

 

[J-Bas]

Hi all

Have just joined the forum.

Hope you are all well and someone can help me.

I am looking to market the consumer via SMS messaging. However I am not too sure on the legal for this.

Is it possible to purchase lists of names and mobile numbers? - If so does anyone know a reputable supplier?

If not does the consumer need to 'opt-in' in order for me to send them SMS messages.

Any help and advice would be greatly appreciated.

Regards

Dan

Welcome Dan,

A few questions, what product/services are you looking at marketing?
Why have you decided to go along the SMS route opposed to other marketing campaigns?

I would be more than happy to have a chat with you regarding the same and give you a few pointers.

feel free to get in touch on 01621 815 659 or PM me.

Cheers and good luck

Jon

 

[limecellular]

So, exploring SMS marketing,
marketing propose.

 

[popunder]

By coincidence I got an email about this today from a reputable SMS supplier I use:

"iTAGG has the mobile numbers of your ideal customers
iTAGG has today launched a new service allowing us to directly send marketing texts on your behalf to 7.8 million UK consumers, and 1.5 million UK business owners/managers. All opted-in to receive marketing texts. And all heavily profiled so we can target exactly the people you want to reach.

Targeting exactly your kind of customers
Perhaps you want to reach 1,000 directors of retail outlets in Scotland with between 20 and 100 staff and a turnover over £1 million. Or 2,500 males within 100 miles of EC4A with a household income over £50k, who subscribe to lifestyle magazines and are pet owners. There is no end to the kind of profiling we can carry out. Please ask for a no-commitment count of your ideal customers waiting to receive a promotional text from you."

[FONT=Georgia, Times, serif]email: [email protected][/FONT]

 

[Andy_Smith]

Hi Daniel,

The law is quite confusing when it comes to SMS marketing. Technically you can send SMS to "random" numbers as long as there is a legitimate way to "opt out", this is due to it being impossible to enforce and prove you didn't obtain the number personally. However I would not advise this. Getting a random list of numbers and spamming them is not a good way to market a business, it is one things that is ruining genuine SMS marketing.

Check out our blog post for further info on spamming SMS Spamming

 

[garyk]

Does anyone else get random messages regarding injury claims and then have the cheek to say text to xxxxx to stop these messages?

I think the reality is this, yes there are laws but does anything get done about it? I got an SMS from, I think it was someone like optical express, anyway a large and (allegedly) reputable company. When I challenged them about where they got my number from they just passed me to some 3rd party marketing firm and said they outsourced it to them.

Its like emails doesn't really matter what legislation there is it wont stop spam. Not saying its right just saying how it is.

Anyway back on topic like with emails its all about building your own list and persuading people to opt-in with compelling offers.

I'd also be wary of services that promise thousands of numbers cheaply.