Single website vs multiple websites?

[AM2021]

I sell scaffolding online and also sell other products that are not related to scaffolding but are to construction safety.

Will these products dilute the website and affect rankings?

If yes, I would have to set up 5/6 individual websites just to keep them specific to that industry.

Would this be a feasible or would it be better to try and rank 1 website for all?

 

[fisicx]

Has been discussed before. I’d keep them separate.

Those buying old scaffold boards aren’t interested in barriers and rubbish chutes.

 

[AM2021]

Has been discussed before. I’d keep them separate.

Those buying old scaffold boards aren’t interested in barriers and rubbish chutes.

Thanks Graham
How would you handle reviews as trying to get reviews and managing so many website is going to be no easy task.
Also would you have them running out of the same address?

 

[fisicx]

For reviews I’d focus on your GBP.

Getting reviews of a bucket is pointless. You want reviews on how good you were at processing and delivering the bucket.

 

[AM2021]

For reviews I’d focus on your GBP.

Getting reviews of a bucket is pointless. You want reviews on how good you were at processing and delivering the bucket.

Thanks Graham
So would you have one Google Business Profile for all or one for each website?

 

[fisicx]

One profile. Each website will have the same branding and contact details. Link them together, the footer is a good place for this. Then repeat on the about us page.

If you use Wordpress multisite it become far easier to manage.

 

[AM2021]

One profile. Each website will have the same branding and contact details. Link them together, the footer is a good place for this. Then repeat on the about us page.

If you use Wordpress multisite it become far easier to manage.

PM

 

[John Martin]

I don't know what your original site is called but if it's a generic name such as xyzconstruction.co.uk (ie not related to scaffolding) another option is to create subdomains.

So for example you could have...

ppe.xyzconstruction.co.uk
signs.xyzconstruction.co.uk
skips.xyzconstruction.co.uk

The advantage is that you can have as many subdomains as you like under the original domain name, so you don't need to buy new domain names. It also helps with brand recognition, as all the sites have the same ending.

The down side is that it can make your domain names rather long, especially if the original is already quite long. Another downside is that if you wanted to sell off one of the sites/companies at a later date, you'd have to move it to it's own stand alone domain name.

 

[antropy]

Those buying old scaffold boards aren’t interested in barriers and rubbish chutes.

That's quite a sweeping statement based on ... ?

Paul.

 

[fisicx]

That's quite a sweeping statement based on ... ?

Paul.

I’ve worked with @AM2021 before so know a lot about their business.

They sell recycled scaffold boards to DIY people to build whatever.

They also sell scaffolding to scaffolders.

And building equipment to builders.

So while all connected, they are different customer types.

 

[AM2021]

I’ve worked with @AM2021 before so know a lot about their business.

They sell recycled scaffold boards to DIY people to build whatever.

They also sell scaffolding to scaffolders.

And building equipment to builders.

So while all connected, they are different customer types.

Thanks Graham,

Having individual sites for different products will this make ranking easier?

Also is the example I sent on pm for the different domain names the best way to go?

Thanks

 

[AM2021]

I don't know what your original site is called but if it's a generic name such as xyzconstruction.co.uk (ie not related to scaffolding) another option is to create subdomains.

So for example you could have...

ppe.xyzconstruction.co.uk
signs.xyzconstruction.co.uk
skips.xyzconstruction.co.uk

The advantage is that you can have as many subdomains as you like under the original domain name, so you don't need to buy new domain names. It also helps with brand recognition, as all the sites have the same ending.

The down side is that it can make your domain names rather long, especially if the original is already quite long. Another downside is that if you wanted to sell off one of the sites/companies at a later date, you'd have to move it to it's own stand alone domain name.

Thanks for the reply
Do you know of any sub-domain sites that are ranking well?

 

[John Martin]

Yes, large companies often use them for specific purposes. For example...

support.google.com
developer.apple.com
docs.microsoft.com

More common uses are things like...

blog.company.com
shop.company.com
forum.company.com

They are also often used by large companies who operate in different regions. This could be different towns, counties, languages, or even countries. Some examples could be..

london.company.co.uk
bristol.company.co.uk
edinburgh.company.co.uk

The thing to remember is that each subdomain is essentially a domain name in it's own right. So it's subject to the same SEO influences as any normal domain name and can rank just as well as a normal domain. The subdomains may also get some SEO juice from the parent domain, but there are a lot of caveats so it's not guaranteed to happen.

The example using town names works very well for local SEO, as it's usually much easier to rank locally than it is nationally or internationally. Each subdomain then ranks in it's own local area, but will often link back to the parent site for shared content.

 

[BizWaste]

I sell scaffolding online and also sell other products that are not related to scaffolding but are to construction safety.

Will these products dilute the website and affect rankings?

If yes, I would have to set up 5/6 individual websites just to keep them specific to that industry.

Would this be a feasible or would it be better to try and rank 1 website for all?

We found that having all our utility services on one website was diluting SEO performance across the board. So we decided to create separate websites for each product, each with a clear, product-relevant URL and its own distinct brand name. Our registered business name is different again, but we link everything together through the About Us pages, which also explain the full range of services we offer.


It’s made a big difference, having each site focused around one product really helped with SEO.

 

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