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I guess he doesn't have dev skills for that...I do my sites manually on C# ASP and I strongly recommend create your own platform
All-in-one works better- you always got a better offer by the bundle. Stand-alone is perfect in case you have the budget to be burned, resources to be utilized. Having neither the first nor second - I would go for Saas. The main scope of business is selling not software development.Why not your own website which is integrated with Shopify?
This means you can have your own site and only use Shopify once someone clicks "buy". This means you don't have to deal with the banks and charges yourself as this is done by Shopify. It also means you are not tied to them and, as you grow, can choose to do it all in the house or with a different provider.