Set up adwords campaign

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SEODEV#338055

You may find a suitable Google Adwords professional on the Google Marketing Platform Partners website

https://marketingplatform.google.com/about/partners/find-a-partner

If you contact these companies and find that their services and/or prices are outside of your requirements they may be able to recommend a freelance Adwords certified professional

In any case it's advisable, although not essential, to work with a professional who has completed one of the six currently available Google Adwords approved courses
  1. Google Ads Search
  2. Google Ads Display
  3. Google Ads Video
  4. Shopping ads
  5. Google Ads Apps
  6. Google Ads Measurement
 
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Paul Carmen

Business Member
Business Listing
Jan 27, 2018
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Newport Pagnell
insiteweb.co.uk
For anyone to help they'd need to know the scale and lead requirements for your campaigns, what you are looking to achieve, the quality of your current Ads setup/website/lead tracking etc.

Essentially, a marketing plan and goals should come first, that can then be benchmarked against your existing setup and what you need to achieve.

It also takes time to optimise and improve Ads campaigns, especially if its relatively low volume, that's the key to great performance over time.
 
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makeusvisible

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  • Jan 23, 2011
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    Cumbria, UK
    www.muv.co.uk
    We offer Google Ads and consultancy (Google partners/ 5* Reviews), we have worked with lots of people from UKBF, feel free to search us.

    However, in terms of revamping, you are very likely to build a successful campaign by only commissioning someone to revamp it. I may be teaching you how to suck eggs (apologies if so), but....

    Revamping is something which should constantly happen when running Google Ads. In 15 years I am yet to see a campaign that was setup, and worked, without any neutering, it is very a service which requires constant work, not a one-off revamp.

    When you start a campaign your targetting will be broad. Your keywords may be many. And you'll be starting with some brand new Ads, and if done properly a selection of ad extensions.

    What you should find, and certainly anyone running a campaign properly would find, is that some things will work, and some won't. for example, if this is a lead generation campaign, you might find that people typing in a certain keyword convert at 10%, but another keyword 0.5%

    You might find that one of your ads has a high click-thru rate, and another is performing twice as well.

    You will find that some landing pages result in bounces, and some in conversions.

    You might find that Ads using a call out an extension are working better than those without.

    You would expect in an ongoing basis for someone to monitor keyword performance, test new keywords, split test your ads, test new ad tyles and new extensions, and work on improving your landing pages. None of which can be done at setup. A campaign needs to run and evolve and the aim of paying someone to do that, is that the amount you pay them pays for itself in the improvement they bring.

    Definitely, a good idea to audit your account, but its very unlikely you will drive improvement unless someone is working on it monthly.
     
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