separate review site

[Esk247]

Is it worth setting up a separate review website for our products? Mainly for SEO linking.

E.g. allowing more space for people to review our products and our company in general with links back to our main website that has a different name etc.

It would give us a chance to add better anchor texts for our main keywords and may also be able to bring additional traffic in as it will be setup like a blog with social media etc.

 

[Rags]

Is it worth setting up a separate review website for our products? Mainly for SEO linking.

E.g. allowing more space for people to review our products and our company in general with links back to our main website that has a different name etc.

It would give us a chance to add better anchor texts for our main keywords and may also be able to bring additional traffic in as it will be setup like a blog with social media etc.

A few years ago I would have said yes.

Now however, G seems to prefer authority sites - ie better to have all your content in the one place (the reviews should help with conversions too).

For backlinks, you can easily find other suitable places - creating a whole site just for b/ls seems like a lot of work just to add 1 domain to your b/l profile. (in my opinion!)

 

[crossdaz]

For backlinks, you can easily find other suitable places - creating a whole site just for b/ls seems like a lot of work just to add 1 domain to your b/l profile. (in my opinion!)

Agree - if you want to do this then integrate it into your site in a natural way with links flowing naturally all ways.

 

[victorm]

no need to reinvent the wheel - keep your reviews on your website as suggested above (for content purposes) and hire a 3rd party to create a private backlink farm for you (under the radar, unrelated to you etc). worrying about new websites not having authority is true, but all sites were new at launch - it's just a matter of having a long-term strategy and the right partner.

 

[Esk247]

Hasn't google black listed link farming though?

We're submitting to a few directories and creating more web pages for our site as we've looked at competitors and they seem to just have more pages listed than us, thus more content for google, thus more for people to link to. We're quite a way behind them in that sense but many of our products hold page 1/2/3 just not the number one spot yet.

We're getting there, but time is money and i want to see if we can keep on bumping ourselves up the serps as that number one spot is where all the juicy money is to be made.

 

[victorm]

sure they blacklisted linkfarms, but they can only track public ones. a private farm can offer decent quality content and act more like a click/pr funnel, not just linkspam. slightly different approach.