SEO v Old School Mentality

[Mr JJC]

Hi all,

The below may or may not sound stupid to you but I am looking for a bit of advice, as I only understand the basics of SEO.

I have a small annual budget for marketing my company here in the UK. My German based colleagues, whom I report to, have revamped our .EU website but when I type in key products which we manufacture we either don't appear on search engines first page, appear quite low down, or I see other competitors.

The majority of my colleagues based in Germany are really good engineers but not really up to speed with SEO, marketing, etc. They are happy with the quality we manufacture and believe this speaks for itself but my argument is that if people don't know about us, or other areas of our portfolio how will they know how good our quality is in the first place!

I have mentioned this to them several times but it always goes in one ear and out the other.

I was thinking of using some of my marketing budget to see if I could raise the profile of our European website, and in turn generate interest/enquiries, etc. Is this a no no from the start or a good practical move forward to demonstrate the usefulness of SEO?

 

Dur sprung Ferkup.

They need to understand how internet marketing works.

May be worth putting the old site back up.

 

[Mr JJC]

Can't do that - it was atrocious.

 

Can't do that - it was atrocious.

Almost any site that ranks highly on the engines is worth more than a beauty that does not.

Were people buying from the old site?

 

[Mr JJC]

The old one was when we were part of a larger organisation so difficult to tell. People would use us as what we manufactured was part of a wider portfolio, under one entity. Now we are a separate company, and a lot smaller.

 

[seoswat]

What is the main language that you are targetting? As you are based in UK, however it sounds like your company is German?

Do you have sub sites that redirect to other local languages?

i.e Reebok, when you go to their main page it lets you select which country.

Sorry for the above questions, just trying to see how easy it would be to run a worth while SEO service to get what you want from it.

But your initial thoughts are correct - if no one can view your portfolio, how are people expected to realise how good they are.

Do you as a company do anything else i.e brochure (hard copy) or any yearly trade events etc?

Reason for asking that is i want to find out what other ways you as a business are generating traffic and visitors to your business.

 

[Ali-v-8]

ever heard the saying - if it aint broken dont try to fix it.

 

[Mr JJC]

What is the main language that you are targetting? As you are based in UK, however it sounds like your company is German?

Do you have sub sites that redirect to other local languages?

i.e Reebok, when you go to their main page it lets you select which country.

Sorry for the above questions, just trying to see how easy it would be to run a worth while SEO service to get what you want from it.

But your initial thoughts are correct - if no one can view your portfolio, how are people expected to realise how good they are.

Do you as a company do anything else i.e brochure (hard copy) or any yearly trade events etc?

Reason for asking that is i want to find out what other ways you as a business are generating traffic and visitors to your business.

Hi Seoswat,

We are based in the UK. Office is in Cambridge. We are targeting English language.

The European factory is based in Germany and site is in German but you can click on the British flag for English language. Head office is the US and they have their own site. Most enquiries we receive for our range are fed back to us via the US contact form. 9 times out of 10 these leads come back to us because we are specified by end user, project, etc, so people tap our name into Google. However I want to get us noticed by those who are not aware of us.

We do hard copies of technical binders and brochures, as well as one or two trade shows a year.

 

[seoswat]

Ok thanks for that info,

I am not too far away from you then - Cambridgeshire here

Well it seems that your general setup of the site structure is fine in terms of language / regional selection.

Just sounds like its lacking local targeted traffic from the UK from sounds of things.

The two things that come to mind would be SEO and PPC.

PPC can cost more but it can give faster rewards

SEO is slower, but ultimatly, can give the best longer lasting rewards.

 

[Mr JJC]

Not too far at all. I live in Huntingdon but originally from Peterborough area.

Is it worth me sending you a PM of our sites to give you a better understanding of what we do, and what I am trying to achieve?

 

[RevaxMedia]

Hi all,

The below may or may not sound stupid to you but I am looking for a bit of advice, as I only understand the basics of SEO.

I have a small annual budget for marketing my company here in the UK. My German based colleagues, whom I report to, have revamped our .EU website but when I type in key products which we manufacture we either don't appear on search engines first page, appear quite low down, or I see other competitors.

The majority of my colleagues based in Germany are really good engineers but not really up to speed with SEO, marketing, etc. They are happy with the quality we manufacture and believe this speaks for itself but my argument is that if people don't know about us, or other areas of our portfolio how will they know how good our quality is in the first place!

I have mentioned this to them several times but it always goes in one ear and out the other.

I was thinking of using some of my marketing budget to see if I could raise the profile of our European website, and in turn generate interest/enquiries, etc. Is this a no no from the start or a good practical move forward to demonstrate the usefulness of SEO?

Sounds very sensible - try small at first to generate the data and then results will speak for themselves, what are your competitors doing?

 

[Mr JJC]

Sounds very sensible - try small at first to generate the data and then results will speak for themselves, what are your competitors doing?

I quite often see them pop up when I search for key words which we manufacture, so I assume they do the same.