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SEO to learn it or to outsource it?

Discussion in 'Sales, Marketing & PR' started by BartJr, Feb 19, 2018.

  1. BartJr

    BartJr UKBF Regular Free Member

    Posts: 247 Likes: 10
    Hi guys, I'm looking for an advice.

    I currently run a small company from home which is doing really well, however it's amazon & eBay based therefore I do not have a website for it (since there is no need). I'm currently drafting a business plan for the new business which is completely different from what I currently do and website will be required to obtain clients. Now I also got 2 other businesses in mind that I'm considering to start in future (5-8 years from now if there will still be a demand for it). Question is: Should I start learning seo myself? or should I just stick to outsourcing?

    Ps. I'm aware that SEO is not an easy thing to learn and requires on-going learning but I won't have a problem with time required to keep up to date with it.
    Posted: Feb 19, 2018 By: BartJr Member since: Feb 12, 2015
  2. Alan

    Alan UKBF Legend Full Member - Verified Business

    Posts: 5,668 Likes: 1,569
    Actually it is quite easy to learn, the problem is that is constantly evolves, because EO is essential a battle between the website owner and search engine, the website owner wants to be listed about their deserved level and the search engine only wants to list deserved sites.

    Then you are not putting enough effort into your businesses, should ditch them and become and SEO company
    Posted: Feb 19, 2018 By: Alan Member since: Aug 16, 2011
  3. Businessquotes

    Businessquotes UKBF Contributor Full Member

    Posts: 31 Likes: 0
    A bit of both, you should know enough about SEO to make sure the people/company you outsource to are doing a good job or not. Sales may be excellent but if they got there doing stuff that the search engines don't like it could be a flash in the pan.
    Posted: Mar 2, 2018 By: Businessquotes Member since: Dec 27, 2017
  4. Nochexman

    Nochexman UKBF Enthusiast Free Member

    Posts: 1,443 Likes: 239
    Yes, it is your business and you need to understand how to get more new business.
    Posted: Mar 2, 2018 By: Nochexman Member since: Jun 14, 2011
  5. Alan

    Alan UKBF Legend Full Member - Verified Business

    Posts: 5,668 Likes: 1,569
    Don't disagree that a business owner needs to understand at a high level marketing channels, but do disagree that you have to learn (implication is 'in depth') the channels.

    If you are running a radio Ad, do you learn how to write compelling scripts and learn how to intonate your voice for most effect ( or what ever the pro's do ) of course not.

    Same with SEO, unless you are a digital marketing company you don't need to learn SEO, you are well advised to know some basics like spam backlinks are worthless or damaging, that blog posting for the sake of it is pointless, shortcuts don't work and be aware they are far more cowboys saying they understand SEO than say cowboy radio ad producers.

    But that is different, in my opinion, to learning the subject.
    Posted: Mar 2, 2018 By: Alan Member since: Aug 16, 2011
  6. StevePoster

    StevePoster UKBF Enthusiast Free Member

    Posts: 885 Likes: 130
    Learning SEO before outsourcing it will be the most appropriate because you will be aware of the work load that will be done in your outsourcing so you can set your goals and conversions according to your business needs.
    Posted: Mar 5, 2018 By: StevePoster Member since: Nov 29, 2013
  7. The Longley Sales Academy

    The Longley Sales Academy UKBF Newcomer Free Member

    Posts: 3 Likes: 0
    I'd say definitely learn it first. No one knows and will ever know your business as well as you do and any SEO activities should be customised accordingly. Find it out first for yourself what works and what doesn't and then, if you wish, outsource what works. I ended up doing it all myself, just because I enjoyed it :)
    Posted: Mar 7, 2018 By: The Longley Sales Academy Member since: Mar 7, 2018
  8. Lebar.123

    Lebar.123 UKBF Contributor Free Member

    Posts: 49 Likes: 7
    In my opinion, for beginning, you can ask for the help of a specialist in SEO that you do not waste time and your business will start to work well. In the meantime, do some courses, learn SEO, and then you can do all by yourself.
    Good luck!
    Posted: Mar 7, 2018 By: Lebar.123 Member since: Nov 15, 2017
  9. marcus_bond

    marcus_bond UKBF Newcomer Free Member

    Posts: 12 Likes: 4
    If you've got the time to learn SEO for organic ranking, do it, it's a good skill to have, and the fundamentals don't change that much IMO. For paid search though...
    Posted: Mar 7, 2018 By: marcus_bond Member since: Nov 12, 2017
  10. pbdesigns

    pbdesigns UKBF Regular Free Member

    Posts: 105 Likes: 8
    Understand it, but don't try and do it.

    Learn about leverage. It's the only way you'll truly grow a business.

    Trying to do everything yourself won't work. You only have a limited number of hours each day.
    Posted: Mar 7, 2018 By: pbdesigns Member since: Nov 23, 2011
  11. pbdesigns

    pbdesigns UKBF Regular Free Member

    Posts: 105 Likes: 8
    You'd be surprised just how many business owners try and write their own radio ads and even voice them! Rarely do they work though.
    Posted: Mar 7, 2018 By: pbdesigns Member since: Nov 23, 2011
  12. alabica

    alabica UKBF Newcomer Free Member

    Posts: 1 Likes: 0
    From experience, as a business owner who understands and knows how SEO works. The main ingredient is patience. SEO takes time to be effective. You may not have the time to sit and wait for your site to rank while also focusing, at the same time, on your core business. The thing to do is to learn the basics yourself. This will help you to direct, manage and get the best out of any consultants you may hire. SEO consultants will take you more seriously if they know you are not a complete novice to SEO.
    Posted: Mar 7, 2018 By: alabica Member since: May 30, 2009
  13. James Lees

    James Lees UKBF Contributor Free Member

    Posts: 42 Likes: 3
    I think you need to do both. But perhaps not for the reasons, you were thinking:
    1. You need to learn it, to understand it, to see how it will benefit your business.
    2. Then because you understand it better, you will know how to find the best agency for you.
    The SEO market is full of some very unsavoury characters. Their main angle is knowing that you know very little about the subject. Get better knowledge, beat the Cowboys.

    Make sure you do outsource though. You will never know as much about the subject as a specialist.
    Posted: Mar 8, 2018 By: James Lees Member since: Jul 5, 2016
  14. roundworksit

    roundworksit UKBF Newcomer Free Member

    Posts: 1 Likes: 0
    SEO is a skill that you're always going to need at some point, and it's certainly not going anywhere. Even if you just learn top-level skills such as how to effectively do keyword research, and how you can optimise blog posts and website content for search engines, these are incredible skills to learn and are transferable across all sites.

    Plus, if you're wanting to start businesses in the future then you're no doubt going to need SEO for when it comes to your new business's online presence. Outsourcing is great if you can afford, the last thing you want to be doing is counting the pennies and constantly checking your rankings when organic SEO is a long game. Hope that helps!
    Posted: Mar 12, 2018 By: roundworksit Member since: Feb 13, 2018
  15. Jessica A.

    Jessica A. UKBF Newcomer Free Member

    Posts: 14 Likes: 6
    I agree with you. It's good to outsource because it takes off some of the work load but it's better to know the ins and outs of your business as well. You can get input from the people you hire but make sure that they're really good and know their stuff. You don't want to be learning from people who think they know it all but are actually still trying to learn the ropes themselves.
    Posted: Mar 16, 2018 at 2:58 AM By: Jessica A. Member since: Feb 28, 2018
  16. This_note_is_legal_tender

    This_note_is_legal_tender UKBF Newcomer Free Member

    Posts: 6 Likes: 1
    Keep to eBay and Amazon.... think of SEO companies like telesales executives in the movie Wolf of Wall Street before you hand over any money.

    You need to have the SEO company sign a kick ass contract with clear targets, if they fail to meet them they don’t get paid... these guys are so full of BS it makes Sir Philip Green look like a flipping saint for cashing out of BHS and buying that beautiful 100m superyacht.
    Posted: Mar 16, 2018 at 11:23 PM By: This_note_is_legal_tender Member since: Jan 24, 2012
  17. Swansea SEO

    Swansea SEO UKBF Newcomer Free Member

    Posts: 6 Likes: 0
    I have often found myself in a position where a client has asked for guarantees. From the outset, I express that the only guarantee I provide is a 'professional', 'structured' and 'transparent' service. Previous proven results and strategies are only offered to establish what is possible not what will come to pass. The industry and Algorithms are changing almost daily, and so nothing should be guaranteed. If that isn't information and our relationship is good enough to initiate a 'contract', then I have previously recommended that the client seek an alternative service provider.
    Posted: Mar 17, 2018 at 4:56 PM By: Swansea SEO Member since: Apr 18, 2016