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SEO to learn it or to outsource it?

Discussion in 'Sales, Marketing & PR' started by BartJr, Feb 19, 2018.

  1. BartJr

    BartJr UKBF Regular Free Member

    248 10
    Hi guys, I'm looking for an advice.

    I currently run a small company from home which is doing really well, however it's amazon & eBay based therefore I do not have a website for it (since there is no need). I'm currently drafting a business plan for the new business which is completely different from what I currently do and website will be required to obtain clients. Now I also got 2 other businesses in mind that I'm considering to start in future (5-8 years from now if there will still be a demand for it). Question is: Should I start learning seo myself? or should I just stick to outsourcing?

    Ps. I'm aware that SEO is not an easy thing to learn and requires on-going learning but I won't have a problem with time required to keep up to date with it.
     
    Posted: Feb 19, 2018 By: BartJr Member since: Feb 12, 2015
    #1
  2. Alan

    Alan UKBF Legend Full Member - Verified Business

    6,044 1,668
    Actually it is quite easy to learn, the problem is that is constantly evolves, because EO is essential a battle between the website owner and search engine, the website owner wants to be listed about their deserved level and the search engine only wants to list deserved sites.

    Then you are not putting enough effort into your businesses, should ditch them and become and SEO company
     
    Posted: Feb 19, 2018 By: Alan Member since: Aug 16, 2011
    #2
  3. Businessquotes

    Businessquotes UKBF Contributor Full Member

    32 0
    A bit of both, you should know enough about SEO to make sure the people/company you outsource to are doing a good job or not. Sales may be excellent but if they got there doing stuff that the search engines don't like it could be a flash in the pan.
     
    Posted: Mar 2, 2018 By: Businessquotes Member since: Dec 27, 2017
    #3
  4. Nochexman

    Nochexman UKBF Enthusiast Free Member

    1,670 262
    Yes, it is your business and you need to understand how to get more new business.
     
    Posted: Mar 2, 2018 By: Nochexman Member since: Jun 14, 2011
    #4
  5. Alan

    Alan UKBF Legend Full Member - Verified Business

    6,044 1,668
    Don't disagree that a business owner needs to understand at a high level marketing channels, but do disagree that you have to learn (implication is 'in depth') the channels.

    If you are running a radio Ad, do you learn how to write compelling scripts and learn how to intonate your voice for most effect ( or what ever the pro's do ) of course not.

    Same with SEO, unless you are a digital marketing company you don't need to learn SEO, you are well advised to know some basics like spam backlinks are worthless or damaging, that blog posting for the sake of it is pointless, shortcuts don't work and be aware they are far more cowboys saying they understand SEO than say cowboy radio ad producers.

    But that is different, in my opinion, to learning the subject.
     
    Posted: Mar 2, 2018 By: Alan Member since: Aug 16, 2011
    #5
  6. StevePoster

    StevePoster UKBF Enthusiast Free Member

    952 137
    Learning SEO before outsourcing it will be the most appropriate because you will be aware of the work load that will be done in your outsourcing so you can set your goals and conversions according to your business needs.
     
    Posted: Mar 5, 2018 By: StevePoster Member since: Nov 29, 2013
    #6
  7. The Longley Sales Academy

    The Longley Sales Academy UKBF Newcomer Free Member

    18 3
    I'd say definitely learn it first. No one knows and will ever know your business as well as you do and any SEO activities should be customised accordingly. Find it out first for yourself what works and what doesn't and then, if you wish, outsource what works. I ended up doing it all myself, just because I enjoyed it :)
     
    Posted: Mar 7, 2018 By: The Longley Sales Academy Member since: Mar 7, 2018
    #7
  8. marcus_bond

    marcus_bond UKBF Newcomer Free Member

    21 7
    If you've got the time to learn SEO for organic ranking, do it, it's a good skill to have, and the fundamentals don't change that much IMO. For paid search though...
     
    Posted: Mar 7, 2018 By: marcus_bond Member since: Nov 12, 2017
    #8
  9. pbdesigns

    pbdesigns UKBF Regular Free Member

    108 8
    Understand it, but don't try and do it.

    Learn about leverage. It's the only way you'll truly grow a business.

    Trying to do everything yourself won't work. You only have a limited number of hours each day.
     
    Posted: Mar 7, 2018 By: pbdesigns Member since: Nov 23, 2011
    #9
  10. pbdesigns

    pbdesigns UKBF Regular Free Member

    108 8
    You'd be surprised just how many business owners try and write their own radio ads and even voice them! Rarely do they work though.
     
    Posted: Mar 7, 2018 By: pbdesigns Member since: Nov 23, 2011
    #10
  11. alabica

    alabica UKBF Newcomer Free Member

    1 0
    From experience, as a business owner who understands and knows how SEO works. The main ingredient is patience. SEO takes time to be effective. You may not have the time to sit and wait for your site to rank while also focusing, at the same time, on your core business. The thing to do is to learn the basics yourself. This will help you to direct, manage and get the best out of any consultants you may hire. SEO consultants will take you more seriously if they know you are not a complete novice to SEO.
     
    Posted: Mar 7, 2018 By: alabica Member since: May 30, 2009
    #11
  12. James Lees

    James Lees UKBF Contributor Free Member

    46 3
    I think you need to do both. But perhaps not for the reasons, you were thinking:
    1. You need to learn it, to understand it, to see how it will benefit your business.
    2. Then because you understand it better, you will know how to find the best agency for you.
    The SEO market is full of some very unsavoury characters. Their main angle is knowing that you know very little about the subject. Get better knowledge, beat the Cowboys.

    Make sure you do outsource though. You will never know as much about the subject as a specialist.
     
    Posted: Mar 8, 2018 By: James Lees Member since: Jul 5, 2016
    #12
  13. roundworksit

    roundworksit UKBF Newcomer Free Member

    1 0
    SEO is a skill that you're always going to need at some point, and it's certainly not going anywhere. Even if you just learn top-level skills such as how to effectively do keyword research, and how you can optimise blog posts and website content for search engines, these are incredible skills to learn and are transferable across all sites.

    Plus, if you're wanting to start businesses in the future then you're no doubt going to need SEO for when it comes to your new business's online presence. Outsourcing is great if you can afford, the last thing you want to be doing is counting the pennies and constantly checking your rankings when organic SEO is a long game. Hope that helps!
     
    Posted: Mar 12, 2018 By: roundworksit Member since: Feb 13, 2018
    #13
  14. Jessica A.

    Jessica A. UKBF Contributor Free Member

    71 51
    I agree with you. It's good to outsource because it takes off some of the work load but it's better to know the ins and outs of your business as well. You can get input from the people you hire but make sure that they're really good and know their stuff. You don't want to be learning from people who think they know it all but are actually still trying to learn the ropes themselves.
     
    Posted: Mar 16, 2018 By: Jessica A. Member since: Feb 28, 2018
    #14
  15. This_note_is_legal_tender

    This_note_is_legal_tender UKBF Newcomer Free Member

    7 1
    Keep to eBay and Amazon.... think of SEO companies like telesales executives in the movie Wolf of Wall Street before you hand over any money.

    You need to have the SEO company sign a kick ass contract with clear targets, if they fail to meet them they don’t get paid... these guys are so full of BS it makes Sir Philip Green look like a flipping saint for cashing out of BHS and buying that beautiful 100m superyacht.
     
    Posted: Mar 16, 2018 By: This_note_is_legal_tender Member since: Jan 24, 2012
    #15
  16. Swansea SEO

    Swansea SEO UKBF Newcomer Free Member

    6 0
    I have often found myself in a position where a client has asked for guarantees. From the outset, I express that the only guarantee I provide is a 'professional', 'structured' and 'transparent' service. Previous proven results and strategies are only offered to establish what is possible not what will come to pass. The industry and Algorithms are changing almost daily, and so nothing should be guaranteed. If that isn't information and our relationship is good enough to initiate a 'contract', then I have previously recommended that the client seek an alternative service provider.
     
    Posted: Mar 17, 2018 By: Swansea SEO Member since: Apr 18, 2016
    #16
  17. Nathan Hill-Haimes

    Nathan Hill-Haimes UKBF Newcomer Full Member

    17 8
    We are going through this exact exercise at the moment. We have a great understanding of SEO but it takes time, effort, and continued commitment. There's a lot to do to do it well write great content, outreach, promotion as well as on page factors. We're going to hire an in house SEO, the role is vital to our ongoing success and we feel it has to be a hire.
     
    Posted: Mar 23, 2018 By: Nathan Hill-Haimes Member since: Mar 1, 2018
    #17
  18. Rober Williams

    Rober Williams UKBF Newcomer Free Member

    3 0
    Hi friend!

    Being a businessman I would advise you to go for outsourcing as they have the expertise of doing this task & they will gradually but definitely get you better rank at google search page. If you really want to understand about SEO working then you should continue to learn about it.

    Thanks
     
    Posted: Aug 7, 2018 By: Rober Williams Member since: Jul 14, 2018
    #18
  19. Leonardo Gonzalez Dellan

    Leonardo Gonzalez Dellan UKBF Contributor Free Member

    26 0
    While reading about the SEO, it looks really easy but, to perform all the SEO activities precisely, you need to practice it several times. If by mistake your website gets penalized from Google then it is really difficult to recover from the penalty. So, I suggest you to hire SEO expert. If you want to perform SEO activities by your own then be careful while making the backlinks for your website.
     
    Posted: Aug 7, 2018 By: Leonardo Gonzalez Dellan Member since: Aug 3, 2018
    #19
  20. HazelC

    HazelC UKBF Enthusiast Free Member

    968 227
    I recommend that you gain an understanding of it, but get someone else to do it so you can focus on your business and the running of your business.
     
    Posted: Aug 7, 2018 By: HazelC Member since: Sep 7, 2013
    #20