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Also remember that how your website is structured and the content you include is very important for SEO. Too often I see people have flashy websites designed with terrible structure and poor content then expect someone to come along and wave a magic SEO wand. SEO starts with the whole website design, the content, and in particular your understanding that you need to keep that content fresh and updated over time. You also need to work with your SEO company, as good search engine marketing that will naturally include a social media requires everyone involved, and should not be just something someone else does for you divorced from how you run your business.
Make sure you check their references and meet them face to face wherever possible.
Get the website sorted first before you even think about seo,it is absolutely pointless seoing a site which won't convert.