Sending out a Press Release to get Maximum Exposure!

[serious_sam]

I want to get some exposure to some innovative products I'm distributing. Do I just write an article and then send it out to editors of newspapers/magazines of my targeted audience?

I know that the product and story has to be interesting, but I'm assuming that if editors decide to run my article, they will make necessary amends to it, right?

Also, anyone had any experience with Press Association?

 

[serious_sam]

can anyone help?

 

[Zara Accountancy]

Have you tried using the search function?

There is a member on here who has had a good experience with press releases.

 

[captaincloser]

I want to get some exposure to some innovative products I'm distributing. Do I just write an article and then send it out to editors of newspapers/magazines of my targeted audience?

I know that the product and story has to be interesting, but I'm assuming that if editors decide to run my article, they will make necessary amends to it, right?

Also, anyone had any experience with Press Association?

Are you being serious, Seroius Sam ?

1001 posts on here about PR.Search history...the Press Assocaiation will have zero interest and it's usually the manufacturer that gets the press coverage...not the distributor.

 

[serious_sam]

Are you being serious, Seroius Sam ?

1001 posts on here about PR.Search history...the Press Assocaiation will have zero interest and it's usually the manufacturer that gets the press coverage...not the distributor.

Yes I'm serious. It's 1002 posts now.

Why would PA will have zero interest? I thought it was their job to distribute news.

Regardless of whether we or the manufacturers get the exposure, we're still the exclusive UK distributors of this innovative product, so why would we not get coverage?

 

[Banned]

A press release has to be newsworthy, not just "oooh we now sell these".

Find a topical angle.

 

[Super Simon]

Post your mobile number on the net and hope some rookie journalist hacks your voicemail. Your business will be a front page exclusive.

Or alternatively, write to your local rag and ask them to feature it.

 

[serious_sam]

A press release has to be newsworthy, not just "oooh we now sell these".

Find a topical angle.

It's not always true. You see new products featured in the newspapers all the time! especially online.

As long as the product is unique and interesting. Sure, it may not make the front page, but getting it in a major newspaper is good enough.

This is what I believe.

 

[captaincloser]

Yes I'm serious. It's 1002 posts now.

Why would PA will have zero interest? I thought it was their job to distribute news.

Regardless of whether we or the manufacturers get the exposure, we're still the exclusive UK distributors of this innovative product, so why would we not get coverage?

A) My point was for you to search UKBF history

B) Press Association no.Approach individual papers, newsdesk if you can make news about the product...or commit a crime with the product

C) You didnt say this in OP.

Good luck, and try not to be too seroius...Sam.

 

[Banned]

It's not always true. You see new products featured in the newspapers all the time! especially online.

As long as the product is unique and interesting. Sure, it may not make the front page, but getting it in a major newspaper is good enough.

This is what I believe.

You are wrong

Find the newsworthy topical angle and you stand a very good chance of success. Just come up with a sales pitch and little to no chance beyond having a load of advertising departments harassing you.

That's what I have found through experience anyway.

Unless you are talking advertorials, but that's a whole other issue.

 

[serious_sam]

You are wrong

Find the newsworthy topical angle and you stand a very good chance of success. Just come up with a sales pitch and little to no chance beyond having a load of advertising departments harassing you.

That's what I have found through experience anyway.

Unless you are talking advertorials, but that's a whole other issue.

Oh ok, I just looked up advertorials. I've never heard of it before but I think it's pretty much what I had in mind.

Am I right to assume that these have to be paid for like normal advertisements?

But if I had a story with an angle/topic, this is more likely to be featured for free?

 

[Banned]

Oh ok, I just looked up advertorials. I've never heard of it before but I think it's pretty much what I had in mind.

Am I right to assume that these have to be paid for like normal advertisements?

But if I had a story with an angle/topic, this is more likely to be featured for free?

Yes, make it newsworthy and topical and you have free (bar the time involved) publicity.

Yes again! Advertorials are generally paid for adverts that are either included in the "news" and have "advertising feature" in small print above the copy. And yes you pay for them, or for a series of ad's to get the "news" feature included.

 

[captaincloser]

I have never come across a 'free' advertorial. Given the principle that editorial is free and ads are paid for you are unlikely to get free editorial in which to place your advert (thats all an advertorial is...an advert designed to look much like editorial but usually with a banner at the top saying advertisement or a disclamer by the publisher).

Many magazines and some newspapers will have sections or pages for new products.This will normally nclude a picture ,a write-up and contact details of there to get the product. If you have something new and unique this would be one solution but ou will have to do other stuff too.

 

[firstmarket]

A) My point was for you to search UKBF history

B) Press Association no.Approach individual papers, newsdesk if you can make news about the product...or commit a crime with the product

C) You didnt say this in OP.

Good luck, and try not to be too seroius...Sam.

The press association do a considerable amount of work for newspapers. When you leaf through your copy of the Guardian (as I'm sure you do Captain Closer ) You'll find a large % of those stories originated from the PA in some form or another. The instant football results you see scrolling along sky sports are updated by the PA, TV listings, sport and a number of travel supplements for both national and regional newspapers

You often find they write one article, sub edit it and then syndicate it to a number of papers. I often found my name attributed to articles surrounding premier league football. My university friend worked on the sports desk at the time and had to edit an article for all the nationals to make it appear as though they has somebody at the game.

They are without a doubt some of the laziest failed hacks your ever likely to meet and would love for some decent copy to land on their desks.

Having said that, you're better off finding a specific journalist in your sector via twitter or linkedin and engaging with them.

 

[captaincloser]

The press association do a considerable amount of work for newspapers. When you leaf through your copy of the Guardian (as I'm sure you do Captain Closer )

The Guardian? Ye gods...You will be hard pressed to find a bunch of more self-serving, duplicitous, skinny late reptilians than a roomfful of Guardian writers with Alan Rusbridger festering atop the dung heap. ...and thats putting it mildly. Nearly choked on me Telegraph for a minute there.

As regards the PA. Not a great place to send your new gizmo press release...compared to direct contact with your papers/journals of choice.

 

[Adpod]

Problem with the PA is that they provide worldwide news and recieve over 30,000 stories everyday.

I have a contact who works there who could get you on to their wire but I doubt newspapers will pick it up and run it. Best bet is to contact your local paper.

If you need the PA contact details pm me.

 

[firstmarket]

Problem with the PA is that they provide worldwide news and recieve over 30,000 stories everyday.

I have a contact who works there who could get you on to their wire but I doubt newspapers will pick it up and run it. Best bet is to contact your local paper.

If you need the PA contact details pm me.

Best bet is to contact the journalist in that specific field rather than the paper. They should be pretty easy to track down through linkedin or twitter

 

[rossw14]

Hi,
New to all this here, but I own a Student Magazine and we receive press releases all the time, about 60% actually get featured. We receive around 50,000 views per month and are hoping to get another 30,000 via print media this month. If its in relation to students, then feel free to send it to us for review.
My email is unable to be shown due to me being new here, if you look for 'the student magazine' in google, we are top. The national online magazine for students.

Cheers
Ross Wilkes
The Student Magazine

 

[TODonnell]

As others have said, work the local angle. The classic ones are: 'portly businessman hands huge-sized cheque to worthy cause' and 'local boy makes good'.