Rough cost for a direct mail campaign

[Kai_63]

Hoping someone might be able to help. How much roughly would a direct mailing cost based on the below:

• 2 sided full colour A4 flyer (folded to make an A5 size document - quantity £175,000) with some personalistion (name, address and a couple of other personal details)
• A5 addressed envelopes (quantity £175,000)
• Fulfilment of the above
• Mailing costs (First class within the UK)

No other costs necessary. Just need to get a ballpark figure for this.

Many thanks

 

[neildigital]

Working on prices...

 

[truesilver]

I use Central Direct Mail Ltd for anything like this. You can Google them or PM me for their details. Ask for Neil. They tend to be able to save you a bundle just on the postage because they get massive discounts.

Hope it goes well.

 

[Arhiann]

The spec looks a little confused to me.

sided full colour A4 flyer (folded to make an A5 size document - quantity £175,000) with some personalistion (name, address and a couple of other personal details)
[*]A5 addressed envelopes (quantity £175,000)

In general you would address one or the other, not both. If the A4 colour flyer is carrying an address it would be unusual not to use a window envelope. If you address the envelope too it becomes a match mail.

That's not to say it can't be done this way, but it would be unusual on such a large quantity.

Anyway:

C5 envelope 1 col - £11.50/k
Addressing envelope - £12.00/k
Addressing leaflet - £12.00/k

For Leaflet itself I really need to know more about the personalisation. Some materials can only be personalised a certain mway so I'm reluctant to quote 3 or four variations for a "rough" guide.

[*]Fulfilment of the above

Assuming all the addressing is included nthe pricing above about £15 per thousand.

[*]Mailing costs (First class within the UK)

32.1p Mailsort 1400 1st class
23.6p Walksort 1

That's with Royal Mail on Mailsort 1400. You could certainly do a deal with one of the downstream access providers and skim a little more off though that is a little difficult with first class.

 

[Kai_63]

Thanks, to clarify, the address will just on the leaflet with a windowed envelope. Downstream is fine too as there is a bit of time to play with. The leaflets are going to an existing customer database and we'll include a couple of bits personalised information about things they've bought previously, in addition to their name as a salutation and as part of the main address as well.

 

[Arhiann]

Are you talking a "letterhead" style (uncoated paper), or obviously commercial, glossy type leaflet?

 

[ob1]

where are you based Kai, in addition to the address/name personalisation how much other info needs to be personalised

 

[DeadlineData]

If you need help with the targeting, we have one of the most comprehensive in the UK.

The b2b data file will offer you a 99% delivery rate based on previous direct mail campaigns. Our data lists senior decision maker names for example and the company address information is refreshed every 4 weeks.

If you want b2b data/prospects, let us know.

 

[Arhiann]

The leaflets are going to an existing customer database

Does that answer your question DD.

 

[DeadlineData]

Yes it does....sorry!

 

[marketingquotes]

Hi Kai,

We can get you a few quotes this morning - will drop you a personal message with a direct link.

Regards,

Marketing Quotes Support.

 

[pedror414]

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[patreciaa]

[FONT=&quot]Direct mail comes as a cost effective option for the small businesses, which are not able to spend much on other type of advertising like TV or radio. [/FONT]