Return address or no return address?

[Almeida1984]

Quick question - do I need to have my company's address overprinted onto the flap of the envelope for my direct mail campaign?

 

[hw27]

You should, as Royal Mail will deliver back to you all those "undeliverables" and you can clear your data... saving money in future campaigns and/or saving upseting customers/prospects.

Ensure that you comply with Royal Mail regulations (size and positioning).

Hanne Widmer
[email protected]
www.bluespiral.co.uk

 

[RedSofa]

Depending on your volume - Royal Mail do an online 'print your own stamps' which meets all the necessary format regs for return addresses.

http://www.royalmail.com/portal/rm/jump2?catId=400043&mediaId=600023#

They also do a pay as you go version of this (without logo).

May not be suitable for larger DM campaigns, but it is great for normal company post (low volume) and looks very professional.

 

[Arhiann]

Quick question - do I need to have my company's address overprinted onto the flap of the envelope for my direct mail campaign?

If you're printing the PPI, you may as well, it won't cost anymore. As Hanme points out you can clean your lists.

If you had a handwritten address I wouldn't recommend it though.