Retail merchandising units

[kamb]

Hi, I've been reading through the forum for a while and thought I would sign up and ask a question.

I've been looking into obtaining a retail merchandising unit in a local shopping centre to sell toys with a price range of £30 - £100.

Looking at what others sell on rmu's, it seems to be a range of products priced between 99p - £30.

To me, this says that the general public possibly wouldn't be interested in purchasing a premium product (£40 - £50 +) at an rmu location. Would this be a correct assumption?

 

[Edom]

Not at all parents will spend that amount if it's what the child wants

 

[Sham31]

I do agree I was looking for cool and expensive toys and couldn’t find them even in shops like M&S and Debenhams.

Good luck!

 

[Mayor]

We are a toy retailer. You will appreciate that margins on any TV advertised product are slim, and sometimes almost non-existent, we have found that once you hit the £30-£50 barrier, shoppers are very much more price conscious, and you become a big target for showrooming. Barcode scanners on smartphones will give someone an immediate on-line price comparison, and we often find that shoppers will walk away to save a fiver on a big ticket item. Bearing in mind MOQ requirements for most toy distributors mean a large cash outlay to put the product onto the shelf in the first place, most retailers are of a mind to stick to the slightly lower price SKUs and actually make a bit of profit. Many of the big ticket items are also sold directly to the public through the importers own websites & mail order channels - they realise that unless they are trying to establish a global brand, they can make more money by saving themselves the margins that they would need to offer a dealership network, and spend the loot on a bit of off peak TV advertising on the kids channels.

 

[kingblinguk]

Ranges are on the higher side.....