Market research sounds like paradise found ! Visit as many decent venues that you would aspire to become yourself. Visit their website, check out their menus and pricing, see what they are doing on social, ask friends to keep their eyes open for press and radio ads. Enjoy the market research - sounds like bliss. BTW a tip for you... when you create your menu don't use the '£' sign next to your prices. Many restaurants have reported increase in sales from a simple tweak. Also, build your customer database, try to capture data, then use a company like TextLocal to send out offers when you have free tables or a quiet night.
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