referring pages, inbound links and backlinks

[NickGrogan]

I was emailed by a UK SEO company, and being in a good mood, replied to their offer of a free report on my site. www.energybrokers.co.uk

They sent me back a pdf which contains less information than something like www.ahrefs.com. but at least it's free.

interestingly one of my most valuable links is from @fisicx on his www.testblog.co.uk site, which is great.. However the report was also missing a lot of links that I know are there. I queried this with them and received the following:

"Thank you for your reply, the report will not be taking into account referring pages and inbound links, in total there are 186 backlinks."

I asked them what the difference is between inbound links/backlinks, but no reply yet. Aren't they the same thing?

 

[altonroot]

Yes they are the same thing! Referring pages is difference. If one page linking twice to the same page then it counts 2 in back-links while 1 in referring pages. The more referring pages, it is better.
There is no tool available which reports 100% of your link.