Rate my Van livery

[Mpg]

OK its a first draft.

The Logo will scale better. When finalised


Cheers
Matt

 

[benjamin_c]

I quite like it!

 

[jh_copywriter]

Looking good. Love the logo.

 

[LicensedToTrade]

Technically nothing wrong with it but it isn't especially innovative.

I guess it depends on your aims. If one of your objectives was to use the van livery to raise awarness of the brand then a full vehicle wrap would probably be more effective. You could still have something with only 2 or 3 colours that looked good like http://www.flickr.com/photos/adsonvans/3067400077/

If you objective was to have a design that made the van look clean and professional then you have succeeded.

 

[Mike George]

I like it, but I read it as "GN Couriers".

 

[MH1]

A nice look, but I think unless someone knows the logo it will be missed as a message, hard to read IMO.

 

[Andy Lock]

I like it, but I read it as "GN Couriers".

Me too, looks good though and I do like it.

 

[ADW]

Like the logo but that's what it should be used as really rather than the actual wording. It doesn't read straight off as you have to work it out which can be good but some people don't work it out....... as above.

 

[papverpoppies]

Good as a logo, but too complicated on a van I think!

Hard to read sitting down at a desk, how much harder when the van is whizzing past you..


Poppy xx

 

[Jay-UK]

nice in appearance but logo is too complicated to understand in a quick glance and some prior info

 

[Mpg]

Thanks,

I know what your saying about the Logo so I backed it up with the the URL above.

Another design was to have the Logo here

Which should give more room to the right for saying "sameday" "overnight" "urgent" Etc.

 

[Zeal]

I agree.. it's not jumping out at me.

The first 'draft' - too much on... too close together... too big...

The flickr link Licence To Trade posted - is an excellent example! if that drove by me... I'd look to just to see what it was

 

[reggiemental]

Have to agree with some of the other comments. If the url wasn't above the logo, I still wouldn't have figured out what the logo actually says. It's clever, but just a bit too clever.

LicensedToTrade's link is a real eye-catcher!

 

[Mpg]

Its an eye catcher but yes. But I've never heard of them and it doesnt say what they do.

I know if it has to be applicable to my business then the design would have to be completely different.

I'm hoping with a dozen vans in the North west and Midlands then the Logo will become more recognised over time.

Or

I have to think about a full wrap.


My thinking was the great big Logo. The Big Couriers so you now know its a courier company backed up by Url
Then over time the Logo will become the focal point.

Would the Phone number up top and the Url underneath make a difference


Matt

 

[paulears]

I thought the design worked really well - until I read the others talking about the logo, so went back and looked again. Then I spotted the sideways '2' - I totally missed it at first!

 

[Mike George]

Logos can be really easy to misunderstand - for years I thought the Marley Tiles logo was a letter S.

 

[Mpg]

I thought the design worked really well - until I read the others talking about the logo, so went back and looked again. Then I spotted the sideways '2' - I totally missed it at first!

Have a look at the fedex Logo.

Tell me what you see.

 

[LicensedToTrade]

OK its a first draft.

I like the logo, despite what others have said...I really don't see the problem there. But it still feels like the way you want to apply this to the transit is a little small fry. This is how I would expect a plumber to dress his van...with lots of separate elements stuck on in every bit of available space.

My opinion with van livery is that you need to go super simplistic like DHL or HDN

or go all out with a full vehicle wrap...

But you have gone somewhere in between with too many elements stuck on like magnets on a fridge. It doesn't seem like it was logically thought out.

 

[Mpg]

I like the logo, despite what others have said...I really don't see the problem there. But it still feels like the way you want to apply this to the transit is a little small fry. This is how I would expect a plumber to dress his van...with lots of separate elements stuck on in every bit of available space.

My opinion with van livery is that you need to go super simplistic like DHL or HDN


or go all out with a full vehicle wrap...

But you have gone somewhere in between with too many elements stuck on like magnets on a fridge. It doesn't seem like it was logically thought out.

I agree

But they have massive marketing budgets behind them. So don't really need to have all there details to hand.

 

[Mpg]

Logos can be really easy to misunderstand - for years I thought the Marley Tiles logo was a letter S.

LOL I spotted it straight away.

But Some people have spotted my Logo straight away and some haven't. Some people have also spotted the man with the box. Other people a bird or an eye with a hat.

 

[LicensedToTrade]

I agree

But they have massive marketing budgets behind them. So don't really need to have all there details to hand.

You are absolutely right...if you have a bottomless pit of a budget like these guys do then you could have a van with a monkey having it off with a pigeon and you could still make it a branding success.

But if you look closely at the DHL livery, they actually have all of the details that you have on yours. Website, tel no etc...but they have done it in a more simplistic and less garish way. (you might not be able to see it that clearly on those small pics).

But let's be honest, how often do people even type in a URL these days? If I want to go to the bbc news website I know it is www.bbc.co.uk/news but as I have google as my homepage I type in bbc news and click the top result...it's quicker.

If I see your van going past and I want to know more about you I'm gonna drop go 2 couriers into google and if you have done the ground work with SEO you will be the first result.

 

[Thomas Tracey]

I like it mate! looks catching and a clear message you are a curier! A van i would definitly take note of

 

[Mpg]

Thanks LTT

The website is still a work in progress Dont want to link to it yet but its there

 

[LicensedToTrade]

Yeh I had a look. Good call on not promoting yet...what is it they say, never promote an incomplete site, does more damage than doing nothing.

I'll be interested in tracking your progress, I'm certain you will do well.

 

[Rustyhands]

Yeah i like it very good

 

[Mpg]

Some more Ideas. Not dismissing the full wrap yet. But have no Ideas how to design it.

The big Logo doesn't work being that Large in the middle (2nd Set)

So far its number 1 for the big van and the last one for a small van.


But I am still investigating a full wrap.

 

[MH1]

I would recommend getting your web address lower down on the van, maybe under the phone number, many people might miss it high up on the roof line.

 

[Graemem]

On the big van I think the logo looks a bit stretched out, like it's not sitting right. Maybe thats just me.

I was thinking though, you could have a really cool livery that would really stand out if you got a good designer in to design it so when you look at it from the back, you're looking inside it and you could have some obscure eye catching things, making it look like thats what you're carrying. Like a huge expensive vase thing, or some odd animal. Then on the sides you could have windows looking in at it or something. It'd probably be very expensive, but it's the kind of thing I'd like too see anyway!

On a similar note, theres buses going around here just now for a milk company, printed too look like they're carry a load of cows hanging out the sides, looks great!

 

[Mpg]

On the big van I think the logo looks a bit stretched out, like it's not sitting right. Maybe thats just me.

I was thinking though, you could have a really cool livery that would really stand out if you got a good designer in to design it so when you look at it from the back, you're looking inside it and you could have some obscure eye catching things, making it look like thats what you're carrying. Like a huge expensive vase thing, or some odd animal. Then on the sides you could have windows looking in at it or something. It'd probably be very expensive, but it's the kind of thing I'd like too see anyway!

On a similar note, theres buses going around here just now for a milk company, printed too look like they're carry a load of cows hanging out the sides, looks great!

Have you seen the one were they have painted a lorry facing the wrong direction so it looks like its coming at you. I'll look for the site

 

[Mpg]

http://www.google.co.uk/imgres?imgu...a=X&ei=fTFkTJuWDsea4AbCu-CYCg&ved=0CBsQ9QEwAA


There not real. But it makes you look

http://www.google.co.uk/imgres?imgu.../images?q=truck+art&hl=en&safe=off&tbs=isch:1

http://www.google.co.uk/imgres?imgu.../images?q=truck+art&hl=en&safe=off&tbs=isch:1

http://www.google.co.uk/imgres?imgu.../images?q=truck+art&hl=en&safe=off&tbs=isch:1

 

[Graemem]

http://www.google.co.uk/imgres?imgu...a=X&ei=fTFkTJuWDsea4AbCu-CYCg&ved=0CBsQ9QEwAA


There not real. But it makes you look

http://www.google.co.uk/imgres?imgu.../images?q=truck+art&hl=en&safe=off&tbs=isch:1

http://www.google.co.uk/imgres?imgu.../images?q=truck+art&hl=en&safe=off&tbs=isch:1

http://www.google.co.uk/imgres?imgu.../images?q=truck+art&hl=en&safe=off&tbs=isch:1

Not seen the reversed lorry, but that would be a good one!

Those are the kind of things i'm talking about. Definetly eye catching!

 

gota make a splash:

Earl

 

[Mpg]

I'm just not imaginative enough to come up with a design

 

[dev99]

some of your designs are clear and concise, but there are so many transport/courier companies, what's your USP.

 

I'm just not imaginative enough to come up with a design

The graphics company should have designers to do it for you to your spec.

Earl

 

[Mpg]

some of your designs are clear and concise, but there are so many transport/courier companies, what's your USP.

Good question.

To be honest I've never really thought about it.

But what has always got me through and what has got me good contacts and a very good contract is that I care. I care about my customers and I care about my customers, customers.

I've always managed to build a very good working relationship with whomever I'm working with. One contract I have at the moment considers my company to be business partners rather than a contractor.

I have always gone the extra mile and treat everyday like i'm trying to win the contract.

My strength is I always say Yes
My weakness is I always say Yes
My strength is I always come through.

 

[papverpoppies]

Good question.

To be honest I've never really thought about it.

But what has always got me through and what has got me good contacts and a very good contract is that I care. I care about my customers and I care about my customers, customers.

I've always managed to build a very good working relationship with whomever I'm working with. One contract I have at the moment considers my company to be business partners rather than a contractor.

I have always gone the extra mile and treat everyday like i'm trying to win the contract.

My strength is I always say Yes
My weakness is I always say Yes
My strength is I always come through.

We go that extra mile ... not bad!

Poppy xx

 

[papverpoppies]

gota make a splash:

Earl

They are like business cards on wheels, very impressive.

Poppy xx

 

[LicensedToTrade]

Unfortunately most courier companies would tell you that their USP is that they have excellent customer service, yet they often fall short of converting this sentiment into a reality.

As a customer I expect excellent customer service as the absolute minimum. I know that mistakes happen that are outside of the service providers control... but what they can control is disclosure. By that I mean that if I have asked for a package to be delivered to a deadline, I don't want to be hearing the reasons as to why the deadline was missed AFTER the deadline.

A simple phone call at the earliest opportunity to let me know the situation and a brief explanation of how they are trying to resolve the issue goes a long long way in my book.

So taking some of the more obvious elements out of it such as price, coverage etc. other factors that would sway me towards a courier include: A dedicated account handler (or one of a few), I want to speak to 'Dave' each and every time I have an important delivery...he knows my business and knows what matters to me. I want to know that when 'Dave' is unavailable due to illness or annual leave that 'Rachel' has been appropriately briefed by Dave to take over the reigns. I would pay a premium for this.

 

[Mpg]

Unfortunately most courier companies would tell you that their USP is that they have excellent customer service, yet they often fall short of converting this sentiment into a reality.

As a customer I expect excellent customer service as the absolute minimum. I know that mistakes happen that are outside of the service providers control... but what they can control is disclosure. By that I mean that if I have asked for a package to be delivered to a deadline, I don't want to be hearing the reasons as to why the deadline was missed AFTER the deadline.

A simple phone call at the earliest opportunity to let me know the situation and a brief explanation of how they are trying to resolve the issue goes a long long way in my book.

So taking some of the more obvious elements out of it such as price, coverage etc. other factors that would sway me towards a courier include: A dedicated account handler (or one of a few), I want to speak to 'Dave' each and every time I have an important delivery...he knows my business and knows what matters to me. I want to know that when 'Dave' is unavailable due to illness or annual leave that 'Rachel' has been appropriately briefed by Dave to take over the reigns. I would pay a premium for this.

I have 2 dave's but no Rachel.

I like to be able to touch every part of my business I wont ask anyone to do something I haven't done or wont do. I am on call 24/7 the only time my phone has been off in the last 2 years is on the plane. Then its diverted to my 2nd in command.

My last holiday was all arranged around the working day back in the UK.
Scuba diving before everyone else gets up.


Dedicated account handler sorted.

My main contract has 14 drivers out every day these have been designated rounds and they see the same people everyday some are even friends on facebook (not that I condone that) we see some of these people more than our friends and family.

I care about my business and I'm passionate about making it work and about providing a fantastic service for my clients and their clients.