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How many cars would Ford sell if they said "Here's your car. We've tried to make it reliable enough to get you from A to B, but we won't guarantee that it will..." Guess what, sometimes a Ford breaks down, and Ford guarantees to fix it. They don't guarantee that the car will never break down...
The SEO should be in control of the quality of the content and the links built. Good quality content rarely causes a penaltyFord can offer guarantees because they control their manufacturing process completely. We with our SEO hats on are riding the Google horse doing our best to stay on the damn thing and guess which direction it's going to take![]()
Ford (and other car makers) outsources most of their components and occasionally they have quality issues, resulting in massive recalls...