Putting prices on website - Good idea?

[TangerineDream]

Split test. That is the best way to know which works for you. However in my opinion putting the price is definitely worth a shot. That way you wont have to chase behind leads that cannot afford you

Great comment....We may all have an opinion but the people viewing the website are the real people to ask. Let them feed back to you either through conversion tracking or direct feed back which they prefer.

 

[Deleted member 70659]

I used to have 'we only quote', but I found that alienated people, and people were tentative and didn't like to ask. Now that I have 'ballpark figures', people who i've contacted about colour memories, are happy with my prices, which is really re-assuring

 

[MJBMI]

Sales copy on a website.

no sales copy on any website has ever made me pick up the phone and call someone without an idea of pricing being evident.

In any case that wasnt what the question was asking. Sales copy is NOT speaking to someone as it does not react in any way to my responses to it. Whether I laughed or cried at a paragraph, the next paragraph would still say exactly the same thing

 

[Scott-Copywriter]

no sales copy on any website has ever made me pick up the phone and call someone without an idea of pricing being evident

Well then you're one of the few who doesn't for some strange reason. The vast majority of others do however, and they're all I care about when it comes to gaining clients for my business.

If someone actually likes my website and likes the sound of what I offer, yet refuses to contact me because I don't have a price sample on my website, then they're welcome to go elsewhere to be honest.

In any case that wasnt what the question was asking. Sales copy is NOT speaking to someone as it does not react in any way to my responses to it. Whether I laughed or cried at a paragraph, the next paragraph would still say exactly the same thing

So? I didn't say sales copy was a conversation. I said it speaks to prospects, explains what they're looking at, and explains why they should buy it. I'd always rather have a chance to do that before hitting them with a random price and no explanation of the value behind it.

 

[FreelanceSoftwareDeveloper]

The right answer is split test but personally I always want to see prices where practical.

I'm not the best on the phone so I will not take a risk of phoning a salesperson to enquire about a product/service that is available elsewhere because I don't want the hard sell

 

[MJBMI]

The right answer is split test but personally I always want to see prices where practical.

I'm not the best on the phone so I will not take a risk of phoning a salesperson to enquire about a product/service that is available elsewhere because I don't want the hard sell

exactly, they wanna sell to me make it as easy for me as possible , if they cant be bothered to put idea of prices on the website then why the hell should I be bothered to dial their number

 

[MJBMI]

So? I didn't say sales copy was a conversation. I said it speaks to prospects, explains what they're looking at, and explains why they should buy it. I'd always rather have a chance to do that before hitting them with a random price and no explanation of the value behind it.

OK I agree with that for sure, got to justify the prices /value whether low or high

 

[BristolSG]

I almost never talk about price until my potential customer asks about it!

Coming from a sales angle (obviously) when somebody asks about price, it is one of the strongest buying signals! If they've spent time looking at the website, comparing your services and they're happy enough to pick up the phone for a price, you can close them without much difficulty.

 

[chrisbarnes86]

Whilst I can see the benefit to having prices on the web, I don't on mine purely because the industry I am in is extremely competitive. Also prices vary between customers and location.

It's rare for competitors to show prices also so in a way I guess this is a benefit.