PROMOTING OUR COMPANY

[e-web solutions]

I want to promote our business by putting our brochure onto a disc when sending out mail trying to get business. We dont have the money to pay a company to do this at the moment but already have an electronic brouchure that can be put onto a disc. would we be breaching any laws by sending this out on a cd-r that we have burned ourselves.

cheers

 

[SillyJokes]

Why would you do that?

Why put your information on a disc when people can look at it online?

 

[Eagle]

Hi

I'd tend to agree with that. What would be the point? Why not just encourage people to visit your site and read the brochure (pdf I'm assuming) - they have to access a PC to load the CD ROM up anyway...

Your CD would probably just go the way of countless billions of AOL CDS - in file number 13! And I'd hate you to lose a great deal of money on this.

 

[buying_it]

To deal with your question - if it is your brochure and you have produced it - you are not breaching any laws by writing it to a CD and distributing it.

Most people that go this route use mini CDs which take about 50MB of data.

That said - I agree with Eagle and SillyJokes - I can't see any benefit of sending a brochure on a CD unless it contains something more exciting than the information on your website.

What kind of people are you hoping to target with your mailshot?

Andy

 

[e-web solutions]

The target market is mainly just normal businesses in the middlesbrough area that either have a poor website or need one. we have used a program which i can't remember the name which does a really good interactive brochure where when you click the page turns over. you can post it online like but its just something extra to send to customers whilst writing to them.

 

[vigo]

I'd be very wary of doing this, most (if not all) will just bin it straight off and that's going to be very expensive for little gain for you.

Also if someone gets a nasty virus after using your CD (even if it didn't come off your CD) you could be held liable.

 

[buying_it]

If it is a very slick brochure I would...

1, Send a standard mailer followed by calls to see if there is any interest
2, Send USB key with brochure to only those people who are actually interested
3, Follow up and sell sell sell

The CD on it's own is just going to be a waste of money.

Andy