promote cleaning service with google adwords

[Amazin]

I'm a window cleaner so my work will need to be close to where I live. I have never used google adwords before but i heard it can be extremely expensive even if you set a limit on it. Can someone like me really benefit from using it?

 

[Shopclicks]

"checkout my website"

You're going to need one of those.

 

[RLlewellyn]

Are your gigs mainly corporate / B2B or B2C - because they're two completely different markets. If you're mainly B2C looking to up your customers of joebloggs around the area, make Facebook your friend. I've helped out with a friend of mine in South Wales who's doing it quite successfully.

If you're B2B - setup a cheap, nice looking WP website (can be done for <£500 if you know the right places) and set your budget to something low, I've not done keyword research on your market but I'm assuming window cleaning isn't massively competitive when you narrow the areas down.

Can you benefit from using it? Yes
Is it necessarily going to guarantee you increases in customers? Nope

If you'd like any more help feel free to drop me a line and I'll give you some help.

 

[Twigg]

In your case, the best option is a good seo, not adwords. This could be easy, depending of your website

 

[joeptsearle]

Adwords can be extremely fruitful, but yes you will spend a lot when you first start out, simply trying and testing what works and what doesn't. Working out your most effective keywords and how exactly you are going to target people. I've done a lot of research into adwords because it is a minefield of do's and don'ts, and this article helped me out quite a lot: https://blog.kissmetrics.com/profitable-google-adwords-campaign/

The alternative is if you have the budget, to outsource your adwords to a company to manage it for you. This may be something to consider if you don't have the time to learn and test new ideas.

 

[makeusvisible]

We run some Adwords campaigns for people in very similar situations. To give you on example (for a cleaning company so extremely similar)

I've had to blur some data specific to them.... but as you can see they get 346 clicks for £244.39, which averages at £0.71.

The reason the CPC is so low is by introducing a remarking campaign....you can see the clicks there are just 18p. They gain around a dozen enquiries per month, with an average sale value of around £200, and some of those are commercial (repeat custom) and some residential.

You certainly won't get stats like the above in month 1, and the above client started with a budget of around £60 and has scaled it up over a period of 6 months.

If you are smart about how you configure your campaigns, and have good landing pages, calls to actions, and use remarking data, it can be cost effective. I would certainly advise it above SEO for a small business, as it is going to generate traffic from day 1.

 

[StevePoster]

It is recommended to apply SEO in your site and this is to establish the website's reputation from the targeted users within the specific location. Deliver interesting and beneficial information to the users through your services.

 

[UseYourWeb]

Use facebook advertising. Cheapest of the bunch and you will see the most ROI, additionally you can target super specific demographics like area, etc. Dont do any seo or adwords just yet. Facebook advertising all the way

 

[altonroot]

Go with adwords, you don't even need website. Just register with Google My Business and you will start receiving calls. After making some profit, you can go with website. I promise, you can have fantastic wordpress website in £250. I can help you set up my business profile. I won't take money so don't worry.

 

[Ikkie]

if it worth having then go for it.

 

[Steve Alphabet]

If you use AdWords, drive traffic to a landing page that matches your ad. Don't send them to a website, where they're more likely to click around, get distracted, and exit. That's the number one error I see, and the main reason people lose money.

Make sure the landing page matches the expectations you've built up from the ad, then review, test different versions, until you find the best possible combination. SEO is fine for a long-term strategy but for instant results you need some form of paid advertising. Good luck!

 

[Martins-Adwords-Solutions]

Actually it doesn't matter how much you will spend. (So the data that shows prices makes no sense). Your question regarding "expensive adwords" is how much you'll pay to receive an inquiry and make a deal. The fact is that with using adwords only you may end up with very high cost per conversion. But with creating an effective online system you can get clicks for better price, you can also get better ranked on Google and you can also increase conversion rate. Read more in post "Wanna sell more? Build a system that works!", you can Google it.

 

[CPSMedia Carl]

My first instinct would be to recommend Adwords, just because the traffic is so targeted, I honestly think that you would struggle to spend more than £10/day on local window cleaning keywords, plus as most people will be repeat business you can throttle back when you reach capacity.

Also as someone mentioned above you could try Facebook Ads with a local campaign, however you need to remember this is not as targeted as Adwords, these are not people activley looking for a window cleaner, so you should consider maybe using some kind of offer, like "get your first window clean free", do a good job and then see if they would like to pay for a regular clean

 

[Huque Chaudhry Associates]

You really need to go with the above guy doing Adwords screenshot - they know what they are doing and you won't get a better offer than that.

 

[Liam Loughney]

I would say paid advertising of any format would be best for you.

You can use location targeting to target a 5 mile radius of your business, these people will be high quality customers near where you are based.

You can also use Adwords to bid on keywords like "window cleaners in essex" if this is where you are based.

As mentioned, you need to manage your bids. Keeping these low will mean your campaign sees a healthy ROI. Don't go for top positions and high CPCs. Go lower, on desktop, or on mobile with cheaper CPCs.

You should be doing SEO as long term this is important to your business, but paid advertising is going to start bringing in those regular customers a lot sooner - and if done properly it will work. There are many people in a similar situation to you making adwords work for them.

 

[PreciseCore]

My friend is a local window cleaner, when he first set-up in the business we made a cheap WordPress site using a theme from themeforest.net. He spent a few days writing up the content, describing his services, then together we changed the content a little to provide relevant local keywords.

Using Yoast SEO for WordPress we focused on a specific keyword for each page, without any off-site SEO at all the website started to rank at #2 on the first page of Google. The only site above his is one that has been active for over 7 years, but due to his lack of budget and time he opted not to pursue off-page SEO.

Although, he gets a few hits a week on his website most of his work comes from local Facebook pages where he regularly posts a free advert.

I did talk to an oven cleaner once who uses Facebook ad's and he recommends them for a local business.