product catalog for paper or electronic version

Is this a trick question? There are pros and cons for both versions.

I have known of many businesses that stopped using a paper catalogue in favour of online version and soon recognised that sales were falling. Thankfully, they saw this early and had paper catalogues prinited and distributed, which helped recover the situation.

Is this research out of pure curiosity or is there a motive behind it? Are you wondering which you should offer?

Good luck

Paul
 
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jennyxpz

Free Member
Jul 16, 2012
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Thanks Paul, there is no motive behind it. I just doing a subject research.
My boss asked me to research if people like paper catalogue or electronic catalogue, beacause it is not environmental to print paper catalogue.
If most of people like electronic catalogue, we will use online vision to introduce our products instead of wasting paper.
Thanks again!

Jenny
 
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IzzoNet

Free Member
Mar 1, 2012
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Hey,
hard to answer on this question. if you can, i suggest you to do both - paper and electronic version.
but of course i depends on your budget.

in a second thought, if you want to choose one of them - i would go on the electronic version - thorugh it you can reach to many people. most of us like the electronic versions, i guess.
 
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