Prmotion letter - can anyone help?

MitchVernon

Free Member
Jun 19, 2012
18
2
Hello all, i've written this letter i'm going to send to a list of local businesses that i want to target. Only problem is that i'm shocking at English. This is the bulk of the message, how does it sound? All answers appreciated :)

"To whom it may concern,
I would like to inform you of my new business and what we can do for you. We offer exceptionally competitive prices for distribution of leaflets, magazines and catalogues in Wokingham and surrounding areas. I started this business after previously working for a leaflet distributor and thinking I could offer a more efficient and flexible service, for less while paying our distributors more. That’s why I have started Vernon Distribution Services.

How will leaflet distribution help you? According to the British Marketing Survey, letterbox distribution is noticed and responded to more than any other of media – including TV, e-mail, web, radio, press and posters. Based on their 2010 results, 90% of people noticed leaflets delivered to their door and 6.5% responded. This makes it one of the best promotion methods out there, and a cost effective one at that.

When an order is made with us we will target the areas you want us to deliver to and when completed you will receive a full report of the streets delivered. We also offer a GPS report showing the route the distributor took along with the houses they visited, this is FREE with your first order. If we have too many leaflets for the area you’ve selected we will get into contact with you and see if you would like them delivered elsewhere or returned and invoiced to match.

Leaflet Prices
Solus Delivery - £65 per thousand.
Shared with 1 other non-conflicting leaflet - £35 per thousand.
Shared with 3 other non-conflicting leaflet - £25 per thousand.
Please get into contact for a Catalogue/Magazine quote.
*Shared distribution is dependent on availability.

For more information please visit our website at ****
or call us on *****.

I look forward to hearing from you.
Yours faithfully,

*****
" Many thanks :):)
 
Looks good in the main, but I would change "I would like to inform you of my new business" to something like "I would like to introduce XYZ Company".....just in case some people could be put off by the fact you are 'new' perhaps without a track record? Just my opinion though...
 
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steviemac

Free Member
  • Nov 20, 2007
    428
    64
    Belfast, N.Ireland
    Looks good in the main, but I would change "I would like to inform you of my new business" to something like "I would like to introduce XYZ Company".....just in case some people could be put off by the fact you are 'new' perhaps without a track record? Just my opinion though...

    I agree with this. Also I don't like 'to whom it may concern' , its a much overused term and too formal. Doesn't sound right in the context of what you are doing. Imho.
     
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    I personally started a leaflet distribution business when I was starting in business and I know how hard it is to get your first few clients.

    I sent a letter out very similar to yourself when starting but over time quickly learnt that it doesn't bring in a response.

    I actually have a sales letter that gave me a 12% response rate which we could adapt and you could use? PM me. :)

    Oliver
     
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    MitchVernon

    Free Member
    Jun 19, 2012
    18
    2
    Looks good in the main, but I would change "I would like to inform you of my new business" to something like "I would like to introduce XYZ Company".....just in case some people could be put off by the fact you are 'new' perhaps without a track record? Just my opinion though...

    Cheers mate, done :)

    I agree with this. Also I don't like 'to whom it may concern' , its a much overused term and too formal. Doesn't sound right in the context of what you are doing. Imho.
    Okay, yeah I agree. I have names of about half the companies so I'll be addressing them directly but what can I say when I don't? Cheers

    I personally started a leaflet distribution business when I was starting in business and I know how hard it is to get your first few clients.

    I sent a letter out very similar to yourself when starting but over time quickly learnt that it doesn't bring in a response.

    I actually have a sales letter that gave me a 12% response rate which we could adapt and you could use? PM me. :)

    Oliver
    PM'd :)
     
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