Price Comparision Legality?

[Renza]

Hi everyone, this is my first post on here. I am wondering if anybody know the legality of showing your own prices against your competitors.

Any help on this would be appreciated, as I really want to do this as i think it would boost my sales, but dont want to end up in a sticky situation,

thanks

 

[Worzel]

All the supermarkets seem to do this without a problem

 

[wayzgoose]

All the supermarkets seem to do this without a problem

But then they have banks of solicitors and bottomless bank accounts !

 

[Renza]

But then they have banks of solicitors and bottomless bank accounts !

Well yes, but surely law is law, no matter who you are? all i want to know is if i can name other competitors like they do

 

[cfarnell]

Im not a legal expert but my view is, if it is factual imformation diaplayed on the companies website you can share this information.

So all of tesco's prices are listed on their website so asda can say we are cheaper on x,y & z because it is shown on tesco's website.

As far as I am aware you cannot ring a company pretending to be a customer to find a price and then share this info....

Hope this helps

 

[Renza]

Im not a legal expert but my view is, if it is factual imformation diaplayed on the companies website you can share this information.

So all of tesco's prices are listed on their website so asda can say we are cheaper on x,y & z because it is shown on tesco's website.

As far as I am aware you cannot ring a company pretending to be a customer to find a price and then share this info....

Hope this helps

Thats fantastic, the prices are listed on the site, thank you so much

 

[cfarnell]

No problem, obviously don't take my word on that as I am not 100% sure but I am pretty sure that is the law regarding sharing other companies prices

 

[Cart By Design]

You need to be accurate at all times. Unless you have a feed from their site, there is no 100% guarantee that the price you say they are selling it at, is the actual price at that time.

In addition, my mentioning them by name you're giving them free advertising. If they have a bigger range, or added services, you might lose out... just because you mentioned them by name.

 

[ClubberLang]

Firstly you need to ensure you are not misleading consumers.

Secondly there is specific law which covers comparative advertising.

The Business Protection from Misleading Marketing Regulations 2008

Regulation 4 to be specific.